Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media.
Matt currently serves as founder and CEO of New York-based Mr Youth—a social media agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Nike and HP—to help them connect with this rapidly evolving and highly elusive consumer.
Matt, 36, has grown Mr Youth from a one-man startup to a company with more than 125 employees.
In 2009, Mr Youth was named “Social Media Agency of The Year” by Mashable and Matt was named a “Modern Day Don Draper” by the NY Post.
In February 2010, Mr Youth was named one of advertising’s 10 Most Innovative Companies by Fast Company.
In March 2011, Mr Youth announced the launch of Crowdtap, the world’s first on-demand participation network. AdAge later named Crowdtap one of the 8 Hottest Startups at SXSW. Over 50 leading brands and agencies already leverage the Crowdtap platform.
Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. PROMO Magazine recently named the agency the Fastest Growing Youth Marketing Firm in the nation and Inc. Magazine listed Mr Youth as one of Inc. 500’s Fastest Growing Private Businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.
Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show with Jon Stewart, CNBC’s Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC.
Matt is a graduate of Boston University’s College of Communication.