Martin Lindstrom

Confessions Of A Brand Man

What bottles of rare, 170-year-old champagne, rescued from a shipwreck at the bottom of the Baltic Sea, tell us about the power of a brand’s story. And what we are willing to believe about why we want what we want.

iPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship

If marketers have their way, that’s how the personal ads of the near future will read.

How To Identify Your Customers, Make Them Love You, And Keep Them Hooked

Why You (Yes, You!) Are The Future Of Branding

New research shows just how much we love to talk about ourselves. Twitter and Facebook have built massive platforms on this premise. How long before many other brands grab a piece of our action?

How I Busted Out Of My Addictive Technology Loop

As with all addictions, our intense fascination with life-changing tech must be managed. I found this out the hard way–when my rental car met the parking garage wall.

How Enemies Power Innovation

What we can all learn about the art of business from Pepsi’s epic war with Coke and Apple’s public dust-ups with Microsoft.

The Truth Dresses Down

What I learned about honesty from showing up at a stranger’s home an hour early.

Want To Be More Creative? Get Bored

Where and when do you do your best thinking? For me, it’s in the pool. As I power up and down the lanes, I rethink what I’ve learned. I now have the time and space to solve whatever problems have arisen. It’s an important meeting with myself, and I keep it religiously. Because the day I lose it, I’ve lost myself.

The Psychology Behind The Sweet Spots Of Pricing

Thanks to the likes of Louis C.K., Aziz Ansari, and the brains who created Google Wallet, $5 is the new 99 cents. It’s funny what makes customers loosen their purse strings.

The High Cost And Extreme Stickiness Of Free Stuff

How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0.

Your Car Key Knows More About You Than Your Mom Does

The Truth About That Mysterious, Sudden, Overwhelming Chocolate Craving

It’s not so mysterious, after all. And neither is your coffee or Coke habit. Exploring the subconscious signals we take in every day.

How To Be Happy Anywhere

Brands Get Physical To Build Trust

The Future Of Ethics In Branding

Ethics and advertising don’t go together too well–but that’s all about to change.

We Know What You Want And When You Will Buy It

Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga

Thou Shalt Covet What Thy Neighbor Covets

Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk