Lisa Nirell

Lisa Nirell helps courageous CEOs and CMOs accelerate growth and innovation. She’s also the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™ and Atlanta. Innovative companies such as Adobe, Gannett/USA Today, Infor, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.

A frequent keynote speaker, she also contributes to CMO.com and the Huffington Post. Her latest books include EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.

Lisa Nirell

What Six Leaders Learned From Their Biggest Mistakes Of 2016

These leaders learned how culture solves problems, why not every change is an innovation, and that poaching talent doesn’t always pay.

3 Low-Tech Speaking Tips That Still Work In 2016

It’s easier than ever to pump gobs of data and flashy multimedia into your presentation. Don’t.

The Trouble With Mindfulness Training

There’s no clear, widely agreed-upon definition for what mindful leadership actually looks like in practice.

5 Rules For Winning Over The C-Suite

How do you rank yourself among your C-suite colleagues? Make sure you’re speaking the same language when it comes to driving growth.

How You Can Up Your Marketing Game In 2015

Say goodbye to “order taker marketing” with these insights on staying ahead of the curve.

What Marketers Can Learn From The Sharing Economy

Sharing pioneers Airbnb, Lyft, and Uber changed the transportation and hospitality industry. Marketers need to be innovative, not boring.

6 Ways Marketers Can Weather Any Storm With Their Chief Financial Officers

Here’s how to work together with your Chief Financial Officer and finally make peace with your company’s finances.

Why You Should Become Best Friends With Your Company’s Chief Financial Officer

Chief Financial Officers are quickly becoming something akin to the CEO’s consigliere, one of the many reasons marketers need to align themselves with their CFOs.

The Secret Ingredients to a Stellar 2014 Marketing Plan

It doesn’t matter how busy you are. If you want to successfully market your business, you need a plan. Here’s seven steps to get you there.

5 Strategies To Break Your Bad Marketing Habits

Stop creating confusing and useless content and transform your marketing messages into something that’s actually useful.

Are Modern Marketers Menaced By Mergers?

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

Breaking 5 Bad Content Marketing Habits That Need To Be Stopped

Because marketers have more in common with Walter White than they might realize.

Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk

Are you cleared for takeoff or grounded?

Cash, Lies, And ROI: Are Your Marketing Budgets A Flight Risk?

If your company’s marketing leader relies too heavily on analytics, business use cases, and spreadsheets, they could be grounding business.

5 Ways Marketing Can Turbocharge Sales

How marketing and sales can collaborate to maximize sales.

How To Keep Your CMO Out Of The CEO Shark Tank

Because it’s so much nicer–and more productive–when everyone gets along swimmingly.

CMOs Are From Mars, CEOs Are From Venus. What Planet Are You From?

When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.

The Secret Innovation Weapon For Mature Markets

It’s not you, it’s them. So put your focus on building strong customer relationships.

To Make Better Decisions, Discover Your Inner Marketing Guru

Was the Buddha an enlightened CMO in disguise?

Delicious Marketing Lessons From Anthony Bourdain’s Voracious Brand

The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.

Impact

Gene therapies can be a miracle cure–except when our immune systems won’t let them

Don’t give Gillette credit unless it does a lot more than making an ad

Bill Gates offers Trump free lessons about foreign aid

Creativity

SNL drinks the Kool-Aid for that controversial Gillette ad

The definitive MLK Day playlist: songs of respect, justice, and equality

Top 5 ads of the week: AeroMexico airline hilariously trolls America

Co.Design

The color gold can change the way you spend money

Enter the 2019 Innovation by Design Awards!

The legendary bike designed by Jean Prouvé in 1941 is being reproduced

Work Life

You can’t be productive without routines and rituals. Here’s why

Want to improve your career this year? Try these 5 things

Adopt these habits to achieve work-life balance this year