Lisa Nirell

Lisa Nirell helps courageous CEOs and CMOs accelerate growth and innovation. She’s also the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™ and Atlanta. Innovative companies such as Adobe, Gannett/USA Today, Infor, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.

A frequent keynote speaker, she also contributes to CMO.com and the Huffington Post. Her latest books include EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.

Lisa Nirell

What Six Leaders Learned From Their Biggest Mistakes Of 2016

These leaders learned how culture solves problems, why not every change is an innovation, and that poaching talent doesn’t always pay.

3 Low-Tech Speaking Tips That Still Work In 2016

It’s easier than ever to pump gobs of data and flashy multimedia into your presentation. Don’t.

The Trouble With Mindfulness Training

There’s no clear, widely agreed-upon definition for what mindful leadership actually looks like in practice.

5 Rules For Winning Over The C-Suite

How do you rank yourself among your C-suite colleagues? Make sure you’re speaking the same language when it comes to driving growth.

How You Can Up Your Marketing Game In 2015

Say goodbye to “order taker marketing” with these insights on staying ahead of the curve.

What Marketers Can Learn From The Sharing Economy

Sharing pioneers Airbnb, Lyft, and Uber changed the transportation and hospitality industry. Marketers need to be innovative, not boring.

6 Ways Marketers Can Weather Any Storm With Their Chief Financial Officers

Here’s how to work together with your Chief Financial Officer and finally make peace with your company’s finances.

Why You Should Become Best Friends With Your Company’s Chief Financial Officer

Chief Financial Officers are quickly becoming something akin to the CEO’s consigliere, one of the many reasons marketers need to align themselves with their CFOs.

The Secret Ingredients to a Stellar 2014 Marketing Plan

It doesn’t matter how busy you are. If you want to successfully market your business, you need a plan. Here’s seven steps to get you there.

5 Strategies To Break Your Bad Marketing Habits

Stop creating confusing and useless content and transform your marketing messages into something that’s actually useful.

Are Modern Marketers Menaced By Mergers?

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

Breaking 5 Bad Content Marketing Habits That Need To Be Stopped

Because marketers have more in common with Walter White than they might realize.

Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk

Are you cleared for takeoff or grounded?

Cash, Lies, And ROI: Are Your Marketing Budgets A Flight Risk?

If your company’s marketing leader relies too heavily on analytics, business use cases, and spreadsheets, they could be grounding business.

5 Ways Marketing Can Turbocharge Sales

How marketing and sales can collaborate to maximize sales.

How To Keep Your CMO Out Of The CEO Shark Tank

Because it’s so much nicer–and more productive–when everyone gets along swimmingly.

CMOs Are From Mars, CEOs Are From Venus. What Planet Are You From?

When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.

The Secret Innovation Weapon For Mature Markets

It’s not you, it’s them. So put your focus on building strong customer relationships.

To Make Better Decisions, Discover Your Inner Marketing Guru

Was the Buddha an enlightened CMO in disguise?

Delicious Marketing Lessons From Anthony Bourdain’s Voracious Brand

The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.

Impact

To fix the climate, we have to fix our soil

High CO2 levels will wreck plants’ nutritional value, so don’t plan on surviving on vegetables

This mobile cinema is helping women in Pakistan learn their rights

Creativity

That tone-deaf Ancestry ad was playing on Canadian emotions about Americans

Netflix is opening a production hub in NYC

HBO rebukes Trump for tweeting a Game of Thrones meme

Co.Design

An ex-Apple designer explains why Cupertino didn’t address screen addiction earlier

The real reason why luxury fashion brands love the art world

Furniture made out of old jeans is way more beautiful than it sounds

Work Life

Running a business helped me recover from burnout. Here’s how

Five things every cover letter needs and one thing to delete

5 surprising lessons I learned when I stopped using social media for a month