Kirk Cheyfitz

Kirk is an award-winning journalist, author, editor, publisher, and innovator in nontraditional advertising, marketing and content creation.

Kirk is CEO+Chief Editorial Officer at Story Worldwide, the full-service, global ad agency he co-founded and runs. Story works across all media with a focus on content distributed on digital and social channels.

Kirk also is a co-founder of Detroit143, an experimental community news and marketing service in Detroit.

Kirk’s career began in Detroit, where he was a Pulitzer Prize finalist for investigative work as a reporter at the Detroit Free Press and winner of the prestigious Sigma Delta Chi Bronze Medallion for investigative reporting, along with many other national and regional journalism honors. He also has broad experience in regional magazines, having been the editor and/or president of five major titles, including Chicago Magazine.

Kirk has created marketing strategy and content for global clients such as Google, General Mills, Unilever, Chrysler, Lexus, Microsoft, Manfrotto, Johnson & Johnson and many others.

Kirk also is an expert on management and a frequent guest and “brain trust” member on the Small Business Advocate syndicated radio program. Kirk is the author of "Thinking Inside the Box," a business book published by Simon & Schuster’s nonfiction imprint The Free Press.