Kevin Randall

When Kevin isn't writing for Fast Company, The New York Times (2X Page One, Dalai Lama interview), Vanity Fair or The Economist, he's consulting (kevinchran@gmail.com) turning client brands into fast businesses. Kevin's advised leadership at a top space exploration company, Google and Harvard University on branding and research. Forbes regularly quotes him on Donald Trump's brand value (The Times has too on neuromarketing). Kevin is an accomplished brand namer. You can find the "All-Brand" man on Twitter (@KevinBrandall).

Stories by Kevin RandallRSS

Fast Company

How Your Brain Can Predict Blockbusters

A research company shows Fast Company how it’s zeroed in on a way to predict whether a film will make tens of millions in its opening weekend.

Fast Company

Harvard Business School For The Facebook Age

Innovation and real startup companies are front and center at the newly re-engineered HBS. The venerable institution hopes to prepare budding entrepreneurs–with inspiration from the one that got away.

Fast Company

Human Lie Detector Paul Ekman Decodes The Faces Of Depression, Terrorism, And Joy

Since he experienced tragedy at age of 14, the real-life psychologist who inspired the show “Lie To Me” has searched for signs of hidden human emotion in faces. New applications based on his findings are getting attention from Apple, Pixar, Google, the Army, and others.

Fast Company

Why Neuromusic Will Never Be As Catchy As Katy Perry

Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you’ll understand why experts think the pop charts will remain mindless for decades to come.

Fast Company

Inside Pandora’s New Social Music Mind-Meld

Pandora already acts like an all-knowing DJ. This week, it launched tools and tweaks to its Music Genome Project algorithm that could factor your friends’ song choices into a streaming social megamix. Founder Tim Westergren and CTO Tom Conrad explain.

Fast Company

Analyzing The Faces Of Republican Candidates

Commentators continue to guess at whether GOP candidates at the June 13 debate in New Hampshire will live up to their promises. But their faces never lie. Sensory Logic’s Dan Hill analyzes their expressions for Fast Company to reveal what traditional pundits can’t.

Fast Company

Face The Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs

The likely Republican candidates for president might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message. Facial decoding firm Sensory Logic has figured out ways to interpret their messages.

Fast Company

Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars

One thing you aren’t likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.” It’s not that far-fetched, though.

Fast Company

How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House

There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren’t likely to hear about is the use of neuromarketing triggers during the campaign.

Fast Company

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

Do brands really create value? Will Old Spice’s tornadic viral campaign and sudden “influence” improve Procter & Gamble’s bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.

Ideas

The Newest Burger At Sonic Blends The Beef With Mushrooms So You Eat Less Meat

Ideas

How The Next Generation Of West Virginians Are Building A Way Out Of The State’s Coal Economy

Ideas

If You Can’t Ban Cars Downtown, Just Take Away The Parking Spaces

Entertainment

Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

Entertainment

This Nike Ad Subtly, Respectfully Celebrates Pride Week

Entertainment

Showtime’s “More Than T” Profiles 7 Transpeople Who Transcend That One Letter

Co.Design

Product

Amazon Just Patented A Drone Skyscraper

Spaces

This Beautiful Replica Of The Moon Is Floating Around London

Graphics

13 Courtroom Drawings That Captured History

Fast Company

Leadership

Everyone Secretly Hates Your “Friendly Reminder” Email

Entertainment

Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

Leadership

Kevin Randall

Stories by Kevin RandallRSS

How Your Brain Can Predict Blockbusters

A research company shows Fast Company how it’s zeroed in on a way to predict whether a film will make tens of millions in its opening weekend.

Harvard Business School For The Facebook Age

Innovation and real startup companies are front and center at the newly re-engineered HBS. The venerable institution hopes to prepare budding entrepreneurs–with inspiration from the one that got away.

Human Lie Detector Paul Ekman Decodes The Faces Of Depression, Terrorism, And Joy

Since he experienced tragedy at age of 14, the real-life psychologist who inspired the show “Lie To Me” has searched for signs of hidden human emotion in faces. New applications based on his findings are getting attention from Apple, Pixar, Google, the Army, and others.

Why Neuromusic Will Never Be As Catchy As Katy Perry

Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you’ll understand why experts think the pop charts will remain mindless for decades to come.

Inside Pandora’s New Social Music Mind-Meld

Pandora already acts like an all-knowing DJ. This week, it launched tools and tweaks to its Music Genome Project algorithm that could factor your friends’ song choices into a streaming social megamix. Founder Tim Westergren and CTO Tom Conrad explain.

Analyzing The Faces Of Republican Candidates

Commentators continue to guess at whether GOP candidates at the June 13 debate in New Hampshire will live up to their promises. But their faces never lie. Sensory Logic’s Dan Hill analyzes their expressions for Fast Company to reveal what traditional pundits can’t.

Face The Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs

The likely Republican candidates for president might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message. Facial decoding firm Sensory Logic has figured out ways to interpret their messages.

Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars

One thing you aren’t likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.” It’s not that far-fetched, though.

How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House

There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren’t likely to hear about is the use of neuromarketing triggers during the campaign.

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

Do brands really create value? Will Old Spice’s tornadic viral campaign and sudden “influence” improve Procter & Gamble’s bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.

Ideas

The Newest Burger At Sonic Blends The Beef With Mushrooms So You Eat Less Meat

How The Next Generation Of West Virginians Are Building A Way Out Of The State’s Coal Economy

If You Can’t Ban Cars Downtown, Just Take Away The Parking Spaces

Entertainment

Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

This Nike Ad Subtly, Respectfully Celebrates Pride Week

Showtime’s “More Than T” Profiles 7 Transpeople Who Transcend That One Letter

Co.Design

Amazon Just Patented A Drone Skyscraper

This Beautiful Replica Of The Moon Is Floating Around London

13 Courtroom Drawings That Captured History

Fast Company

Everyone Secretly Hates Your “Friendly Reminder” Email

Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

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