Kevin Randall

Harvard Business School For The Facebook Age

Innovation and real startup companies are front and center at the newly re-engineered HBS. The venerable institution hopes to prepare budding entrepreneurs–with inspiration from the one that got away.

Human Lie Detector Paul Ekman Decodes The Faces Of Depression, Terrorism, And Joy

Since he experienced tragedy at age of 14, the real-life psychologist who inspired the show “Lie To Me” has searched for signs of hidden human emotion in faces. New applications based on his findings are getting attention from Apple, Pixar, Google, the Army, and others.

Why Neuromusic Will Never Be As Catchy As Katy Perry

Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you’ll understand why experts think the pop charts will remain mindless for decades to come.

Inside Pandora’s New Social Music Mind-Meld

Pandora already acts like an all-knowing DJ. This week, it launched tools and tweaks to its Music Genome Project algorithm that could factor your friends’ song choices into a streaming social megamix. Founder Tim Westergren and CTO Tom Conrad explain.

Analyzing The Faces Of Republican Candidates

Commentators continue to guess at whether GOP candidates at the June 13 debate in New Hampshire will live up to their promises. But their faces never lie. Sensory Logic’s Dan Hill analyzes their expressions for Fast Company to reveal what traditional pundits can’t.

Face The Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs

The likely Republican candidates for president might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message. Facial decoding firm Sensory Logic has figured out ways to interpret their messages.

Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars

One thing you aren’t likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.” It’s not that far-fetched, though.

How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

Red, Hot, and Blue: The Hottest American Brand Is Not Apple

5 Reasons Your Fast-Car Is More Social Than Your Fast-Food

This Just In: The Boob-Tube, Not YouTube, Is Transforming the World

Amazon Basics: Branding Advice for Jeff Bezos from 11 Marketing Experts

Market Research 3.0 Is Here: Attitudes Meet Algorithms in Sentiment Analysis

Does Branding Pay Off for Colleges? Harvard Thinks So.

This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D

While the concept of personal branding has taken off, corporate branding seems to go in and out of favor. Economic cycles may have a lot to do with that. With the growth of the Internet and social technology tools, personal branding opportunities and activity have exploded. On the other hand, in some ways, the arc of Web 1.0 to 2.0+ (not to mention this current economy) has seduced many marketers into being focused on tactics at the expense of strategy including branding.

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research

Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.