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Vice President, Brand Strategy


Kathy Oneto

Kathy Oneto

Kathy Oneto

Kathy Oneto is vice president of brand strategy at Anthem Worldwide, where she leads client and brand engagements across a range of industries from consumer packaged goods to retail to technology.

Oneto is the curator of Anthem’s quarterly Sightings report, which provides inspiring observations from around the globe. She frequently writes and speaks on branding and marketing issues, as well as the topic of women.

Oneto graduated from the University of Virginia with a B.S. in Commerce and has an MBA from UC Berkeley’s Haas School of Business.