John Miziolek

John Miziolek is the President and CEO of Reset Branding. A celebrated contributor to the design industry, John’s media coverage includes appearances on History Television and interviews for CBC Radio and Global News, and a feature story in USA Today. John’s experience in building and revitalizing brands spans every category of consumer packaged goods and corporate development. He has a proven track record of delivering fully integrated strategic programs and successfully revitalizing and building top tier brands. John believes strongly in the business value of design and its impact on the financial strength of a company. John is the Founder and Co-chair of “The D Event”, a high-level design think-tank that focuses on the advancement of the practice of design as a strategic business tool.

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John Miziolek

3 Ways To Create A Magnetic Brand

Customers are bombarded with thousands of marketing messages every day. Here’s how to make your brand stand out.

My City’s Brand On Crack: Facing Up To The Face Of Toronto

A Toronto resident dives into the Rob Ford crack-smoking fiasco looking for a way to fix a battered brand.

Don’t Look Backward With Your Branding: How Coca-Cola Is Going Flat

Since 2000, Google has developed Maps, Earth, Gmail, Glass, and a self-driving car, among many other breakthrough products. And Coke?

Take It From TV Networks: Brand Ownership Is Never A Sure Thing

Kevin Spacey knows this to be true. Do you?

The Right Way For Brands To Respond To PR Disasters They Didn’t Cause

We’re not talking BP oil spills here. These are messes brought on by rogue employees or the failings of partner companies. But just because you didn’t make the mess doesn’t mean you can’t clean it up.

Undressing Salad Dressing: How Sex Still Sells

Inside One Million Moms’ beef with Kraft’s beefcake ad–and what it means for brands that won’t back down.

Are Brands Required To Market To Everyone?

Abercrombie & Fitch recently came under fire due to its lack of clothing for plus-sized women. The author wonders if this means Disney should also be pilloried because it markets primarily to kids and families.

How Your Brand Can Deal With Viral Outrage

A recent Mountain Dew ad was called “arguably the most racist commercial in history” by one scholar. Controversy and PepsiCo’s retraction quickly followed. Here, ideas on what the brand could have done differently.

When Politics And Branding Don’t Mix: The Chipotle Boy Scouts Burrito Blowup

How companies should navigate cause marketing when it’s becoming ever-trickier to avoid sticky situations.

Chew On This Branding Dilemma: Are Controversial Products Worth The Trouble Long Term?

Amid growing controversy about the safety of energy drinks, Wrigley plans to introduce a caffeinated gum. Is the market demand worth the potential branding bruise?

Putting All Your BlackBerrys In One Basket: Branding Brilliance Or Backfire?

When RIM officially changed its name to BlackBerry, it may have been a backward-looking move.

What’s Next In Brand Design

Apple has long been the predominant influence on standards of brand design. Here are 3 emerging trends that edge away from Apple’s aesthetic and will shape the look of the best-known brands for years to come.

Thanks To Social Media, It’s Easier Than Ever For Brands To Self Destruct

Social branding has created almost limitless brand marketing opportunities–which also means a multitude of methods to self-destruct.

Why Even Sinatra Sang The Praises Of Co-Branding

In an ever-more crowded marketplace, the opportunities co-branding offers to further market penetration are attracting more and more companies.

Design Thinking Starts At The Top

Few companies put design thinking at or even near the top of corporate agendas, even though an overall organizational design implementation can provide incredible benefits. Some examples of companies that are doing it right–and raking in the rewards.

Rebrand Or Retread? Why True Innovation Doesn’t Come In A Bottle

Making supercold beer or a 22-blade razor is not innovation. So let’s quit calling it that.

Are You Branding Like It’s 1992?

If you’re not engaging your brand with your customers in the way they most like to be engaged, you’re cutting off a vital opportunity to connect and nurture relationships.

When Short-Term Branding Mistakes Subvert Long-Term Goals

There’s nothing wrong with a brand making a big, sudden move that’s perceived as a game-changer–as long as it’s a move that’s strategic, innovative, and builds on brand perception, instead of diminishing or downgrading it.

Building A Truly Transcendent Brand

When a brand truly thinks different–and that fresh perspective has a profound impact on the public–it grows beyond any specific product or service.

Why Brands Need To Remember To “Dance With The One That Brung You”

Blackberry forgot it had to evolve with its user base; it counted on the brand, not the product. Gatorade thought its name would guarantee marketplace domination–luckily, it brought its original fans back in the fold.

Impact

How to build a better capitalism: Be a Trojan horse

Sesame Street’s newest show is designed to help kids displaced from Syria

How UNICEF redesigned its tents to be ready for a changing world

Creativity

The impeachment trial of President Donald J. Trump is underway—and here are the best memes so far

Wyclef Jean has raised $25 million to democratize the global digital music marketplace

Netflix’s ‘The Goop Lab’ is branded content—and maybe the future of media

Co.Design