John Edson is president of LUNAR, a global design and development firm in its 30th year of creating stand out physical and digital products and experiences for clients including Apple, HP, Oral-B, Abbott, Illumina, Siemens, Philips and Bosch.
He is the author of Design Like Apple, (Wiley, 2012), and Lecturer in design at Stanford University. His latest pursuit is building LUNAR’s Insights and Strategy offering, turning the designer’s approach toward challenges that face business leaders.
Born of an engineer and a mathematician, John takes joy in marrying technical and creative approaches in his work. John earned a master’s degree from Stanford’s Joint Program in Design and a bachelor’s degree in engineering at The University of Texas at Austin. With a voracious visual appetite, love of art and innate curiosity, John reflects 30-year-old LUNAR’s own trademark, “creativity that makes a difference.” He is also host of the industry podcast, “Icon-o-Cast,” and, in 2008, John and his team launched “Elements,” a sustainable design initiative to reduce the company’s environmental footprint both internally and for clients. On his own time, John can often be found at the helm of a sailboat on San Francisco Bay or pedaling up King’s Mountain Road.