Joel Rubinson

President and Founder, Rubinson Partners, Inc., marketing and research consulting for a brave new world and also on the faculty of NYU Stern School of Business, teaching social media strategy. Formerly the Chief Research Officer at the Advertising Research Foundation. Expertise in branding, digital and social media, shopper marketing, innovation, and quantitative research methods.

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11.18.09 | 12:55 am

What CSI Can Teach Us About Shopper Behavior

Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora’s, and Coach stores feel. But I want to talk about plain old grocery shopping. Like a CSI episode, where the evidence at first is invisible but then magically becomes apparent to the talented investigator throughout the crime scene, the forensic evidence about what people want from retail and what keeps them up at night is right there in their shopping cart.

What CSI Can Teach Us About Shopper Behavior
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