Joe Lazauskas

This new science peeks inside voters’ brains as they watch political ads

Five ways the Democratic candidates can make sure their messages stick, as proved by neuroscience.

This new science peeks inside voters’ brains as they watch political ads

BrainRap could change how we see hip-hop–and neuroscience

Micah Brown is using brain research to understand what makes rappers–and rap fans–tick. And that’s just the beginning of his ambitious neuroscience plans.

BrainRap could change how we see hip-hop–and neuroscience

Publishers don’t love Apple News. The king of sponsored links has another idea

With its new smartphone widget, Taboola aims to break news out of its walled gardens, says its CEO: “It’s not ads. It’s not sponsored content.”

Publishers don’t love Apple News. The king of sponsored links has another idea

This neurosensor could predict hit TV shows with uncanny accuracy

Asking focus groups what they think of new programming has never been that effective. What if you asked neuroscience instead?

This neurosensor could predict hit TV shows with uncanny accuracy

This consumer survey shows trouble ahead for Facebook

The more people know about how social networks monetize them, the less comfortable they are with the whole idea—a fact Facebook can no longer afford to ignore.

This consumer survey shows trouble ahead for Facebook

This new tech could help publishers move past Facebook dependency

Facebook is ghosting publishers, but what if publishers could recreate the best parts of Facebook on their own sites?

This new tech could help publishers move past Facebook dependency

This Tiny Neurotracker Could Change The Way Brands Measure Engagement

The military funded this tech to help soldiers use words rather than weapons. But it turns out that your heart rate says a lot about your response to ads.

This Tiny Neurotracker Could Change The Way Brands Measure Engagement

How Facebook’s News Feed Shift Could Lead To A Big Spike In Xenophobia

A newsfeed that emphasizes posts from friends and family may leave people feeling more like members of tribes than ever–and resistant to outside views.

How Facebook’s News Feed Shift Could Lead To A Big Spike In Xenophobia

Impact

A simple way to make flying less bad for the environment: just fly the planes at different altitudes

Could the military’s focus on climate readiness be the way to convince climate deniers?

Jeff Bezos, here’s how to give away $10 billion to stop climate change

Creativity

Blame millennials: McDonald’s candles smell like the future of marketing

Amazon’s ‘Hunters’ brings Nazis, Al Pacino, and muddled morality to ’70s New York

Which celebrity has all the range? Twitter’s latest meme has some answers

Co.Design

Gave up on your New Year’s resolutions? Recharge your creativity with this no-nonsense advice

A tribute to Larry Tesler, the father of user-friendly design

How cities are making the obesity epidemic worse

Work Life

3 simple ways to set realistic goals and keep them

A time management coach’s surprising advice for the overly organized

How on-the-job training became the new graduate degree