Joe Lazauskas

This new science peeks inside voters’ brains as they watch political ads

Five ways the Democratic candidates can make sure their messages stick, as proved by neuroscience.

This new science peeks inside voters’ brains as they watch political ads

BrainRap could change how we see hip-hop–and neuroscience

Micah Brown is using brain research to understand what makes rappers–and rap fans–tick. And that’s just the beginning of his ambitious neuroscience plans.

BrainRap could change how we see hip-hop–and neuroscience

Publishers don’t love Apple News. The king of sponsored links has another idea

With its new smartphone widget, Taboola aims to break news out of its walled gardens, says its CEO: “It’s not ads. It’s not sponsored content.”

Publishers don’t love Apple News. The king of sponsored links has another idea

This neurosensor could predict hit TV shows with uncanny accuracy

Asking focus groups what they think of new programming has never been that effective. What if you asked neuroscience instead?

This neurosensor could predict hit TV shows with uncanny accuracy

This consumer survey shows trouble ahead for Facebook

The more people know about how social networks monetize them, the less comfortable they are with the whole idea—a fact Facebook can no longer afford to ignore.

This consumer survey shows trouble ahead for Facebook

This new tech could help publishers move past Facebook dependency

Facebook is ghosting publishers, but what if publishers could recreate the best parts of Facebook on their own sites?

This new tech could help publishers move past Facebook dependency

This Tiny Neurotracker Could Change The Way Brands Measure Engagement

The military funded this tech to help soldiers use words rather than weapons. But it turns out that your heart rate says a lot about your response to ads.

This Tiny Neurotracker Could Change The Way Brands Measure Engagement

How Facebook’s News Feed Shift Could Lead To A Big Spike In Xenophobia

A newsfeed that emphasizes posts from friends and family may leave people feeling more like members of tribes than ever–and resistant to outside views.

How Facebook’s News Feed Shift Could Lead To A Big Spike In Xenophobia

Impact

Should my child get the COVID-19 vaccine? 7 questions answered

Will consumers use products made from captured CO2?

Map: Is there lead in your drinking water?

News

‘SNL’ is having a post-Trump renaissance, despite what you may have heard

Colonial Pipeline hackers: We quit

Gardening saves humanity yet again: Study reveals benefits of growing protein in your backyard

Co.Design

What happened to Halston? The rise and fall of an American fashion icon

Never faceplant again staring at your phone, thanks to this robotic third eye

This incredible bridge was designed by students—and built by robots

Work Life

4 things you must do if you’re quitting and don’t want to burn bridges

This science-backed growth mindset strategy can boost your success in work and life

5 reasons moms make for great leaders