TechThis new science peeks inside voters’ brains as they watch political adsFive ways the Democratic candidates can make sure their messages stick, as proved by neuroscience.
TechBrainRap could change how we see hip-hop–and neuroscienceMicah Brown is using brain research to understand what makes rappers–and rap fans–tick. And that’s just the beginning of his ambitious neuroscience plans.
TechPublishers don’t love Apple News. The king of sponsored links has another ideaWith its new smartphone widget, Taboola aims to break news out of its walled gardens, says its CEO: “It’s not ads. It’s not sponsored content.”
TechThis neurosensor could predict hit TV shows with uncanny accuracyAsking focus groups what they think of new programming has never been that effective. What if you asked neuroscience instead?
TechThis consumer survey shows trouble ahead for FacebookThe more people know about how social networks monetize them, the less comfortable they are with the whole idea—a fact Facebook can no longer afford to ignore.
TechThis new tech could help publishers move past Facebook dependencyFacebook is ghosting publishers, but what if publishers could recreate the best parts of Facebook on their own sites?
TechThis Tiny Neurotracker Could Change The Way Brands Measure EngagementThe military funded this tech to help soldiers use words rather than weapons. But it turns out that your heart rate says a lot about your response to ads.
TechHow Facebook’s News Feed Shift Could Lead To A Big Spike In XenophobiaA newsfeed that emphasizes posts from friends and family may leave people feeling more like members of tribes than ever–and resistant to outside views.
Work LifeHow the résumé business has changed amid the Great Resignation (and what that means for you)