Joe Dobrow is the author of Natural Prophets: From Health Foods to Whole Foods—How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business. He is a marketer, management scholar, historian, and journalist with two decades of experience as a top executive with some of the most prominent natural foods retailers in the U.S., including Whole Foods and Sprouts Farmers Market. A graduate of Brown and the Yale School of Management, Dobrow is the recipient of numerous awards, including Advertising Age’s Eco-Marketer of the Year (2007) and the Hub Prize for Retail Excellence (2011, 2012).
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