Gadi Amit

Gadi Amit is the president of NewDealDesign LLC, a strategic design studio in San Francisco. Founded in 2000, NDD has worked with such clients as Better Place, Sling Media, Palm, Dell, Microsoft, and Fujitsu, among others, and has won more than 70 design awards. Amit is passionate about creating design that is both socially responsible and generates real world success.

Innovation By Design

It’s Time For Industrial Design To Grow Up

Traditional industrial design can’t deliver what it takes to create tech devices. Besides new skills, we need new language.

It’s Time For Industrial Design To Grow Up

Innovation By Design

In Apple V. Samsung, A Win For Apple And Its Marketers

Apple set a new standard for what people expect from their smartphones and became a marketing triumph, which bolstered its legal argument, writes Gadi Amit, founder of NewDealDesign.

In Apple V. Samsung, A Win For Apple And Its Marketers

Innovation By Design

Mobility 3.0: Soon, Even Your Car Will Be Driven By An App

You already carry your life on your phone. Soon, you’ll be using it to program any car to your personal driving preferences, writes New Deal Design’s Gadi Amit.

Mobility 3.0: Soon, Even Your Car Will Be Driven By An App

Innovation By Design

No Joke: With Lumia, Nokia Crushes The iPhone

Innovation By Design

Gadi Amit Offers 4 Lessons From Dieter Rams’s Successes, And Failures

How Apple Can Get To $300 Billion In Sales, With A Clever Triple Play

Apple just might take over the world with a mix of home computing, back-end web support, and entertainment services, providing everything you need, all the time.

How Apple Can Get To $300 Billion In Sales, With A Clever Triple Play

A New Gauge For Brand Strength: The Tangible Brand Test

All-star designer Gadi Amit argues that imagining a brand as products doesn’t tell you all you need to know about its future business prospects.

Innovation By Design

The Darwinian Business of Designing Machines, Part 2

Innovation By Design

The Darwinian Business of Designing Machines

Innovation By Design

American Design Schools Are a Mess, and Produce Weak Graduates

Designers: Stop Armchair Quarterbacking. Play The Damn Game

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing

Fire, Agriculture, Design: How Human Creativity Built Society

02.01.10 | 12:40 am

Fire, Agriculture, Design: How Human Creativity Built Society

Apple may change the world… again.

Apple may change the world… again.

Apple may change the world… again.

Making sense of Design Thinking: Three definitions, two problems and one big question.

11.17.09 | 1:50 am

Dear Gadget Reviewers: You Don’t Understand Beauty

Impact

This new basic income experiment will give money to both rich and poor

If we put the chargers in the right places, we can get more people into electric cars

London’s poorest neighborhoods have deadly pollution levels. These new sensors will explain why

News

Innovation By Design

Spotify Wrapped 2021 is here—and so are the memes

Burger King’s Whopper turns 64: Grab one for 37 cents this week

Now you can buy your kid a Tesla: the $1,900 electric Cyberquad four-wheeler

Co.Design

4 reasons why museums are steering clear of the NFT craze

Lego turns its iconic pieces into supersized wooden home accessories

These bug hotels could bring biodiversity back to cities

Work Life

5 signs that you should pass up that new job offer

Tulsa paid people $10k to move there and work remotely. Here’s how it worked out

Fast Company Magazine

How to use the 80/20 rule to focus on what matters most