Gadi Amit

Gadi Amit is the president of NewDealDesign LLC, a strategic design studio in San Francisco. Founded in 2000, NDD has worked with such clients as Better Place, Sling Media, Palm, Dell, Microsoft, and Fujitsu, among others, and has won more than 70 design awards. Amit is passionate about creating design that is both socially responsible and generates real world success.

Innovation By Design

It’s Time For Industrial Design To Grow Up

Traditional industrial design can’t deliver what it takes to create tech devices. Besides new skills, we need new language.

It’s Time For Industrial Design To Grow Up

Innovation By Design

In Apple V. Samsung, A Win For Apple And Its Marketers

Apple set a new standard for what people expect from their smartphones and became a marketing triumph, which bolstered its legal argument, writes Gadi Amit, founder of NewDealDesign.

In Apple V. Samsung, A Win For Apple And Its Marketers

Innovation By Design

Mobility 3.0: Soon, Even Your Car Will Be Driven By An App

You already carry your life on your phone. Soon, you’ll be using it to program any car to your personal driving preferences, writes New Deal Design’s Gadi Amit.

Mobility 3.0: Soon, Even Your Car Will Be Driven By An App

Innovation By Design

No Joke: With Lumia, Nokia Crushes The iPhone

Innovation By Design

Gadi Amit Offers 4 Lessons From Dieter Rams’s Successes, And Failures

How Apple Can Get To $300 Billion In Sales, With A Clever Triple Play

Apple just might take over the world with a mix of home computing, back-end web support, and entertainment services, providing everything you need, all the time.

How Apple Can Get To $300 Billion In Sales, With A Clever Triple Play

A New Gauge For Brand Strength: The Tangible Brand Test

All-star designer Gadi Amit argues that imagining a brand as products doesn’t tell you all you need to know about its future business prospects.

Innovation By Design

The Darwinian Business of Designing Machines, Part 2

Innovation By Design

The Darwinian Business of Designing Machines

Innovation By Design

American Design Schools Are a Mess, and Produce Weak Graduates

Designers: Stop Armchair Quarterbacking. Play The Damn Game

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing

Fire, Agriculture, Design: How Human Creativity Built Society

02.01.10 | 12:40 am

Fire, Agriculture, Design: How Human Creativity Built Society

Apple may change the world… again.

Apple may change the world… again.

Apple may change the world… again.

Making sense of Design Thinking: Three definitions, two problems and one big question.

11.17.09 | 1:50 am

Dear Gadget Reviewers: You Don’t Understand Beauty

Impact

London is going to use heat from the Underground to help heat its homes

NGOs need business’s help: Here are the best ways to offer support

What it’s like inside the world’s largest bike parking garage

Creativity

Let’s talk about SNL’s most important new cast member: Bowen Yang

The Jennifer Lopez-Constance Wu movie ‘Hustlers’ shows how the world runs on strip club rules

‘Ms. Monopoly’ is not as patronizing as Hasbro’s version for millennials, but it’s not empowering either

Co.Design

This smart toilet seat monitors your heart health through your gluteus maximus

Another reason to silence your notifications: They could alter your memory

Fabric dyes are a toxic problem. These beautiful alternative colors are made out of food waste

Work Life

When your body calls time-out

What to do if your boss is professionally ‘breadcrumbing’ you

The five-minute email rule completely transformed the way I work