Gadi Amit

In Apple V. Samsung, A Win For Apple And Its Marketers

Apple set a new standard for what people expect from their smartphones and became a marketing triumph, which bolstered its legal argument, writes Gadi Amit, founder of NewDealDesign.

Mobility 3.0: Soon, Even Your Car Will Be Driven By An App

You already carry your life on your phone. Soon, you’ll be using it to program any car to your personal driving preferences, writes New Deal Design’s Gadi Amit.

No Joke: With Lumia, Nokia Crushes The iPhone

Gadi Amit Offers 4 Lessons From Dieter Rams’s Successes, And Failures

How Apple Can Get To $300 Billion In Sales, With A Clever Triple Play

Apple just might take over the world with a mix of home computing, back-end web support, and entertainment services, providing everything you need, all the time.

A New Gauge For Brand Strength: The Tangible Brand Test

All-star designer Gadi Amit argues that imagining a brand as products doesn’t tell you all you need to know about its future business prospects.

The Darwinian Business of Designing Machines, Part 2

The Darwinian Business of Designing Machines

American Design Schools Are a Mess, and Produce Weak Graduates

Designers: Stop Armchair Quarterbacking. Play The Damn Game

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing

Fire, Agriculture, Design: How Human Creativity Built Society

Fire, Agriculture, Design: How Human Creativity Built Society

Apple may change the world… again.

Apple may change the world… again.

Apple may change the world… again.

Making sense of Design Thinking: Three definitions, two problems and one big question.

Dear Gadget Reviewers: You Don’t Understand Beauty