Emily Heyward

Branding & Design Specialist
Emily began her career in advertising as a Strategic Planner, working on many top brands under General Mills and Procter & Gamble, as well as DeBeers, where she led research for all major brand initiatives and developed strategies for multiple launches. She started her career at D'Arcy, followed by Saatchi & Saatchi and JWT. Her years as a Strategist, combined with an entrepreneurial spirit, inspired her to form Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily graduated Magna Cum Laude from Harvard University, where she studied postmodern theory and consumer culture. Born and raised in New York, she and her dog Sprout currently live in Boerum Hill.

Stories by Emily HeywardRSS

Fast Company

The Simple Lessons Restaurants Teach Us About Making Clients Happy

In my life as a restaurant fanatic, I’ve developed three major pet peeves that can apply as lessons to anyone whose job involves working with people–which is pretty much anybody.

Fast Company

It’s The Interview Dating Game! Now Learn To Ask The Most Revealing Questions

Recruiting is among a company’s most important challenges, but it’s difficult to get a sense of someone based on a resume and a couple meetings. Here are three tips to help you hire employees who are the best fit.

Fast Company

The Tao Of “No”: 3 Guidelines For Politely Declining

“No” is not a word that we typically associate with anything positive. But “no” is an inherent part of prioritization and defining what you stand for. When we think of it that way, saying no can actually open up the space for greater potential and possibility.

Fast Company

Desks, Where Creativity Goes To Die

At SXSW this month, I initially tried to attend talks or panels directly related to my industry and clients, but each time it felt like things I already knew, and instead of feeling inspired, I just felt tired. As soon as I stepped outside my little world, everything changed.

Fast Company

Confidence, Conviction, Communication: 3 Ways Startups Can Step Up Their Game

While startups are all the rage these days and everyone’s turning to them to see how they operate, there’s still much to be learned from the more established players–even in the realm of creativity.

Fast Company

How Any Company Can Think Like A Startup

Is simply being small and new a recipe for creative thinking, and if so, what happens when a startup gets bigger, and older (presumably everyone’s goal)? Here are three ways to define what’s working at the startup level, and cement those principles as a company grows.

Fast Company

3 Ways To Put Your Customer First

The brand that puts its users first, whose sole purpose is to serve them, will surely win. But it’s one thing to know this, another to put it in action. So this holiday season, start with these three simple ways to grow your business by practicing generosity.

Fast Company

Brand Early, Not Often

Branding, done right, is a rigorous process, and shortcuts almost always end up costing more in the end. For startups, investing in branding early on is no different than taking the time and money to set up a proper operating agreement or invest in efficient machinery that won’t break down.

Ideas

The Most Charitable Cities In America

Ideas

Cities Full Of Autonomous Vehicles Could End Up Less Machinelike–And More Human

Ideas

How Zillow’s CEO Learned To Lead With Authenticity And Empathy

Entertainment

Microsoft Launches New Branded Podcast On How The Future Of Tech Is Decided Today

Entertainment

“Bajillion Dollar Properties” Creator Kulap Vilaysack Wants To Be the Asian Shonda Rhimes

Entertainment

Alibaba CMO Says Don’t Compare The Chinese Company To Amazon. It’s Much Bigger.

Co.Design

Product

Ikea And Apple May Be Cooking Up The Next Big Thing In Retail

Spaces

This Pavilion Is Designed Around The Solstices Like A Modern Stonehenge

Innovation By Design

Meet The Biohacking Pioneers Who Are Redesigning Their Own Bodies

Fast Company

Ideas

The Most Charitable Cities In America

Leadership

My Company Tried Slack For Two Years. This Is Why We Quit.

Leadership

Emily Heyward

Stories by Emily HeywardRSS

The Simple Lessons Restaurants Teach Us About Making Clients Happy

In my life as a restaurant fanatic, I’ve developed three major pet peeves that can apply as lessons to anyone whose job involves working with people–which is pretty much anybody.

It’s The Interview Dating Game! Now Learn To Ask The Most Revealing Questions

Recruiting is among a company’s most important challenges, but it’s difficult to get a sense of someone based on a resume and a couple meetings. Here are three tips to help you hire employees who are the best fit.

The Tao Of “No”: 3 Guidelines For Politely Declining

“No” is not a word that we typically associate with anything positive. But “no” is an inherent part of prioritization and defining what you stand for. When we think of it that way, saying no can actually open up the space for greater potential and possibility.

Desks, Where Creativity Goes To Die

At SXSW this month, I initially tried to attend talks or panels directly related to my industry and clients, but each time it felt like things I already knew, and instead of feeling inspired, I just felt tired. As soon as I stepped outside my little world, everything changed.

Confidence, Conviction, Communication: 3 Ways Startups Can Step Up Their Game

While startups are all the rage these days and everyone’s turning to them to see how they operate, there’s still much to be learned from the more established players–even in the realm of creativity.

How Any Company Can Think Like A Startup

Is simply being small and new a recipe for creative thinking, and if so, what happens when a startup gets bigger, and older (presumably everyone’s goal)? Here are three ways to define what’s working at the startup level, and cement those principles as a company grows.

3 Ways To Put Your Customer First

The brand that puts its users first, whose sole purpose is to serve them, will surely win. But it’s one thing to know this, another to put it in action. So this holiday season, start with these three simple ways to grow your business by practicing generosity.

Brand Early, Not Often

Branding, done right, is a rigorous process, and shortcuts almost always end up costing more in the end. For startups, investing in branding early on is no different than taking the time and money to set up a proper operating agreement or invest in efficient machinery that won’t break down.

Ideas

The Most Charitable Cities In America

Cities Full Of Autonomous Vehicles Could End Up Less Machinelike–And More Human

How Zillow’s CEO Learned To Lead With Authenticity And Empathy

Entertainment

Microsoft Launches New Branded Podcast On How The Future Of Tech Is Decided Today

“Bajillion Dollar Properties” Creator Kulap Vilaysack Wants To Be the Asian Shonda Rhimes

Alibaba CMO Says Don’t Compare The Chinese Company To Amazon. It’s Much Bigger.

Co.Design

Ikea And Apple May Be Cooking Up The Next Big Thing In Retail

This Pavilion Is Designed Around The Solstices Like A Modern Stonehenge

Meet The Biohacking Pioneers Who Are Redesigning Their Own Bodies

Fast Company

The Most Charitable Cities In America

My Company Tried Slack For Two Years. This Is Why We Quit.

The Low-Tech Skills I Look For In Every Data Scientist I Hire