Emily Heyward

Branding & Design Specialist
Emily began her career in advertising as a Strategic Planner, working on many top brands under General Mills and Procter & Gamble, as well as DeBeers, where she led research for all major brand initiatives and developed strategies for multiple launches. She started her career at D'Arcy, followed by Saatchi & Saatchi and JWT. Her years as a Strategist, combined with an entrepreneurial spirit, inspired her to form Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily graduated Magna Cum Laude from Harvard University, where she studied postmodern theory and consumer culture. Born and raised in New York, she and her dog Sprout currently live in Boerum Hill.

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Work Life

The Simple Lessons Restaurants Teach Us About Making Clients Happy

In my life as a restaurant fanatic, I’ve developed three major pet peeves that can apply as lessons to anyone whose job involves working with people–which is pretty much anybody.

Work Life

It’s The Interview Dating Game! Now Learn To Ask The Most Revealing Questions

Recruiting is among a company’s most important challenges, but it’s difficult to get a sense of someone based on a resume and a couple meetings. Here are three tips to help you hire employees who are the best fit.

Work Life

The Tao Of “No”: 3 Guidelines For Politely Declining

“No” is not a word that we typically associate with anything positive. But “no” is an inherent part of prioritization and defining what you stand for. When we think of it that way, saying no can actually open up the space for greater potential and possibility.

Work Life

Desks, Where Creativity Goes To Die

At SXSW this month, I initially tried to attend talks or panels directly related to my industry and clients, but each time it felt like things I already knew, and instead of feeling inspired, I just felt tired. As soon as I stepped outside my little world, everything changed.

Work Life

Confidence, Conviction, Communication: 3 Ways Startups Can Step Up Their Game

Work Life

How Any Company Can Think Like A Startup

Work Life

3 Ways To Put Your Customer First

Work Life

Brand Early, Not Often

Branding, done right, is a rigorous process, and shortcuts almost always end up costing more in the end. For startups, investing in branding early on is no different than taking the time and money to set up a proper operating agreement or invest in efficient machinery that won’t break down.

Emily Heyward

The Simple Lessons Restaurants Teach Us About Making Clients Happy

In my life as a restaurant fanatic, I’ve developed three major pet peeves that can apply as lessons to anyone whose job involves working with people–which is pretty much anybody.

It’s The Interview Dating Game! Now Learn To Ask The Most Revealing Questions

Recruiting is among a company’s most important challenges, but it’s difficult to get a sense of someone based on a resume and a couple meetings. Here are three tips to help you hire employees who are the best fit.

The Tao Of “No”: 3 Guidelines For Politely Declining

“No” is not a word that we typically associate with anything positive. But “no” is an inherent part of prioritization and defining what you stand for. When we think of it that way, saying no can actually open up the space for greater potential and possibility.

Desks, Where Creativity Goes To Die

At SXSW this month, I initially tried to attend talks or panels directly related to my industry and clients, but each time it felt like things I already knew, and instead of feeling inspired, I just felt tired. As soon as I stepped outside my little world, everything changed.

Confidence, Conviction, Communication: 3 Ways Startups Can Step Up Their Game

How Any Company Can Think Like A Startup

3 Ways To Put Your Customer First

Brand Early, Not Often

Branding, done right, is a rigorous process, and shortcuts almost always end up costing more in the end. For startups, investing in branding early on is no different than taking the time and money to set up a proper operating agreement or invest in efficient machinery that won’t break down.

Impact

How to design a system for ethical innovation in tech

In Berlin, there’s now one app to access every mode of transportation

Will there be a market for the coming explosion of electric cars?

Creativity

Finally! Doritos makes a chip bag that cleans your dusty fingers

The fallout from NYT’s Ryan Adams exposé has already arrived

Home Page is being rereleased, like a time capsule from the internet’s early days

Co.Design

This revolutionary fabric could make flying economy less terrible

The major source of plastic pollution you’ve probably never heard of

Can architecture help you live forever?

Work Life

How to ask effective questions

The quest for affordable childcare is crippling U.S. workers

5 reasons why you’re still sleeping terribly