Elbert Chu

Elbert Chu connects people through stories in word, picture and sound. His clients include: ESPN, People Magazine, Edelman, and kontentreal. He focuses on people and ideas in business, design, technology, religion, sustainability, and philanthropy— especially where they intersect.

Stories by Elbert ChuRSS

YouEye’s Cheap Eye Tracking Lets Brands Use Your Webcam to Watch What You Watch

YouEye’s Cheap Eye Tracking Lets Brands Use Your Webcam to Watch What You Watch

Thanks to the ubiquity of webcams and the magic of crowdsourcing, companies can now evaluate user experience on their websites in minutes–and for just a few bucks. YouEye, which launched this week, promises the fastest, cheapest, eyeball tracking yet.

The Bulletproof Dog That Stormed Bin Laden’s Lair

If you see this dog coming for you, run. Thanks to his extensive training–and customized body armor that can cost upwards of $30,000–he’s bulletproof, can hear through concrete, and can record high-def video of missions, even in the dead of night.

Ideas

Rapid Resist Activates Protestors So Lawmakers Can Hear What Their Constituents Really Think

Rapid Resist Activates Protestors So Lawmakers Can Hear What Their Constituents Really Think

Eating Beans Could Be A Magical Solution To Climate Change

CEOs Got Huge Raises Last Year–Did You?

Entertainment

Brands, Take Note: Beautycon Has Cracked The “Pivotal Generation”

Brands, Take Note: Beautycon Has Cracked The “Pivotal Generation”

Honest Trailers Celebrates Its 200th Video And A Vision For Its Future

The Relationship Between Brands And Music Needs To Evolve

Co.Design

Watch Hudson Yards’ 4,000-Ton Kinetic Roof In Action

Watch Hudson Yards’ 4,000-Ton Kinetic Roof In Action

Jony Ive Named Chancellor Of One Of The World’s Most Prestigious Art Schools

Order: The New Design Office That Spun Off A $1.9M Kickstarter Business

Fast Company

How Google Street View Became An Art Form

How Google Street View Became An Art Form

How Google’s Music-Making AI Learns From Human Minds At Festivals

Rapid Resist Activates Protestors So Lawmakers Can Hear What Their Constituents Really Think