The 3 laws of shutting up that every leader needs for staying out of trouble
This crisis prevention expert’s simple but smart guide to strategic silence can help leaders avoid brand-damaging communications flubs.
Drew Kerr
Drew Kerr is the founder of The Four Corners Group, a crisis prevention consultancy based in New York.
Your reputation is everything—that’s why you need a crisis prevention officer now
Crisis prevention is better than crisis management. Head off boycotts and reputational damage with this new management position.
