Don Norman

I wrote the book on user-friendly design. What I see today horrifies me

The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VP.

I wrote the book on user-friendly design. What I see today horrifies me

What Went Wrong In Hawaii, Human Error? Nope, Bad Design

The author and eminent design researcher Don Norman examines how poorly designed software spread panic in Hawaii–and offers tips for avoiding such incidents in the future.

What Went Wrong In Hawaii, Human Error? Nope, Bad Design

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Distractibility isn’t a human problem; it’s a design problem, writes usability expert Don Norman.

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Distractibility isn’t a human problem; it’s a design problem, writes usability expert Don Norman.

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Impact

This T-shirt uses your body heat to generate electricity

Fast Company’s Impact section is looking for a staff writer

What will make cargo bike package delivery succeed in New York?

Creativity

One horny Netflix tweet and we’ve officially hit peak Brand Twitter

How a bonkers horror indie about a murderous red dress became a clever satire of consumerism

Netflix’s ‘Astronomy Club’ is an A+ sketch show skewering Hollywood’s “C+” on race

Co.Design

This is the world’s most satisfying, or infuriating, clock

This indigenous design is being returned after a century away

This airline is replacing millions of single-use cups with tasty edible ones

Work Life

How to draw the line between preparation and procrastination

4 things you should do if you want to cut back on your meeting time

How to get out of the weeds and make time for big-picture thinking