Don Norman

Waste is an enormous problem. But recycling is the wrong solution

Recycling violates every principle of human-centered design, writes user-friendly design expert Don Norman. And business culture is to blame.

Waste is an enormous problem. But recycling is the wrong solution

I’m an expert on complex design systems. Even I can’t figure out recycling

Don Norman wrote the book on complex design systems. He’s as mystified by recycling as the rest of us.

I’m an expert on complex design systems. Even I can’t figure out recycling

I wrote the book on user-friendly design. What I see today horrifies me

The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VP.

I wrote the book on user-friendly design. What I see today horrifies me

What Went Wrong In Hawaii, Human Error? Nope, Bad Design

The author and eminent design researcher Don Norman examines how poorly designed software spread panic in Hawaii–and offers tips for avoiding such incidents in the future.

What Went Wrong In Hawaii, Human Error? Nope, Bad Design

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Distractibility isn’t a human problem; it’s a design problem, writes usability expert Don Norman.

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Distractibility isn’t a human problem; it’s a design problem, writes usability expert Don Norman.

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Impact

BP wants to become the world’s largest renewables producer (but still pump a lot of oil)

This mobile game lets you build ecosystems that will help solve real-world ecological problems

What if Central Park were home to a massive urban farm?

Creativity

11 jaw-dropping moments from Trump’s flabbergasting ‘Axios’ interview

Yeti is auctioning off coolers customized by your favorite bands for COVID-19 relief

Ryan Reynolds on ‘Deadpool,’ diversity, and the secrets of successful marketing

Co.Design

How creativity can help us navigate COVID-19: Lessons from the 19th century

Companies use cookies to get you to buy more stuff. Could it have the opposite effect?

Scientists are growing psychedelic cotton in the lab

Work Life

The 5 ways founding a startup prepared me for the pandemic

How to preserve your work culture beyond free snacks and unlimited vacation

The most genius founders can also be erratic CEOs. Here’s how to fix that