Don Norman

Waste is an enormous problem. But recycling is the wrong solution

Recycling violates every principle of human-centered design, writes user-friendly design expert Don Norman. And business culture is to blame.

Waste is an enormous problem. But recycling is the wrong solution

I’m an expert on complex design systems. Even I can’t figure out recycling

Don Norman wrote the book on complex design systems. He’s as mystified by recycling as the rest of us.

I’m an expert on complex design systems. Even I can’t figure out recycling

I wrote the book on user-friendly design. What I see today horrifies me

The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VP.

I wrote the book on user-friendly design. What I see today horrifies me

What Went Wrong In Hawaii, Human Error? Nope, Bad Design

The author and eminent design researcher Don Norman examines how poorly designed software spread panic in Hawaii–and offers tips for avoiding such incidents in the future.

What Went Wrong In Hawaii, Human Error? Nope, Bad Design

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Distractibility isn’t a human problem; it’s a design problem, writes usability expert Don Norman.

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Distractibility isn’t a human problem; it’s a design problem, writes usability expert Don Norman.

Technology Forces Us To Do Things We’re Bad At. Time To Change How Design Is Done

Impact

What John Kerry has planned as Biden’s climate envoy

Ben & Jerry’s CEO: To move forward, America must be honest about our racist past—and fix it

Hear the new experience designed to bring people who are blind into the excitement of a tennis match

News

You’re probably not getting a first or second IRS stimulus check if you haven’t already. Do this next

Can you get fired if you don’t get a COVID-19 vaccine? Yes

AOC did Ted Cruz’s job for him, instead of just trolling him on Twitter

Co.Design

In this brutal winter, escape mentally with the cult brand Arc’teryx’s first-ever surf film

The latest outdoor dining craze? $20K ski gondolas

4 design lessons from the disastrous vaccine rollout

Work Life

Employees’ trust in leadership stems from doing this one thing consistently

Why psychological safety at work is key to preventing employee burnout

Flexible work programs can help retain working women if designed thoughtfully