David Lidsky

Stories by David LidskyRSS

How Max Headroom, The Geico Gecko, And Other Ad Characters Made A Huge Impact

How Max Headroom, The Geico Gecko, And Other Ad Characters Made A Huge Impact

Ten fictional brand promoters that show how the right pitchman (pitch-lizard? pitch-donkey?) can go a long way toward defining a business.

How Panera Bread Uses Tech To Get Your Bread Bowl To You Even Faster

How Panera Bread Uses Tech To Get Your Bread Bowl To You Even Faster

Updates from the MIC alumni.

10 Glimpses Of The Future

10 Glimpses Of The Future

These 10 past Most Innovative Companies honorees signaled major business and cultural changes to come.

Four Lessons From SeatGeek’s Fan-Friendly Assault On Ticketmaster

Four Lessons From SeatGeek’s Fan-Friendly Assault On Ticketmaster

The mobile ticketing innovator dishes on how it’s taking on one of the most hated companies in America.

Why Every Business Should Use “Irregular Thinking” To Find Breakthrough Ideas

Why Every Business Should Use “Irregular Thinking” To Find Breakthrough Ideas

Advertising veterans Jaime Robinson and Lisa Clunie built their company, Joan, to be different from the rest of the industry.

Why Experience Agency Huge Created Its Own AI Assistant Named Dakota

Why Experience Agency Huge Created Its Own AI Assistant Named Dakota

The Brooklyn-based digital agency is embracing artificial intelligence to help big brands create the smart internet.

This App Is The Antidote To This Insane Presidential Campaign

This App Is The Antidote To This Insane Presidential Campaign

Sidewire–created by a former Republican politico and a Stanford wunderkind–aims to create community around smart political discourse.

Magic Leap Scores $793.5 Million To Science The Heck Out Of “Mixed Reality Lightfield”

Magic Leap Scores $793.5 Million To Science The Heck Out Of “Mixed Reality Lightfield”

Augmented reality startup Magic Leap has raised $793.5 million in a funding round led by Alibaba.

Chris Sacca Explains it All–About “Shark Tank”

Chris Sacca Explains it All–About “Shark Tank”

Ahead of his broadcast debut, the prominent investor behind the likes of Twitter and Uber explains his love for <em>Shark Tank</em>.

Shark Tank, S7, Ep 4: America? Fuhgeddaboutit

Shark Tank, S7, Ep 4: America? Fuhgeddaboutit

This week’s episode leads me to question my belief in country—and my washroom habits.

Ideas

Your Sunscreen Is Probably Failing You

Your Sunscreen Is Probably Failing You

How TED Chooses The Young Changemakers Who Become TED Fellows

This Super-Efficient Renovation Is A Model For Lowering A House’s Energy Footprint

Entertainment

The Onion Has Leaked 117 Of The Most Damning Trump Documents

The Onion Has Leaked 117 Of The Most Damning Trump Documents

Rihanna And Lupita Nyong’o Will Now Star In A Movie Thanks To The Internet

Sweden Has Listed The Entire Country On Airbnb

Co.Design

PayPal Alleges Pandora Ripped Off Its Logo

Seoul’s New High Line Acts Like A Plant Nursery For The Rest Of The City

What Does Helvetica Taste Like? Finally, We Know

Fast Company

Inside the Unicorn Economy

Most Creative People

Inside the Unicorn Economy

Freelancers: Here’s The Secret To Getting Long-Term Clients

Airbnb Adds Reservation Booking Through Resy, In San Francisco For Now