David Hoffeld

David Hoffeld is the author of The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal and the CEO and chief sales trainer at Hoffeld Group, a research-based sales training, coaching, and consulting firm. He is a respected authority on sales strategy backed by behavioral science. Follow him on Twitter at @DavidHoffeld.

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Fast Company

Ask Yourself These 2 Questions To Jump-Start Your Morning Productivity

Here’s how to set clearer intentions for a productive workday in the time it takes you to brush your teeth.

Fast Company

This Is The Scientific Way To Win Any Argument (And Not Make Enemies)

It’s not about the specific points you make, it’s all about how you position them.

Fast Company

The Emotionally Intelligent Person’s Guide To Being Persuasive

These ridiculously simple brain hacks can subtly encourage people to decide in your favor.

Fast Company

Want To Know What Your Brain Does When It Hears A Question?

Questions hijack the brain. The moment you hear one, you literally can’t think of anything else. And that can be a powerful tool.

Fast Company

Your Brain Can Do More Than You Think It Can, Says Science

Our brains have the built-in potential to perform at levels far beyond what many of us consider our “natural abilities.”

Fast Company

Three Science-Backed Ways To Influence Other People’s Decisions

If you want to influence others’ decisions, you’ve got to understand the mental shortcuts they use to make them.

Fast Company

Only Have 15 Minutes A Day For Twitter Networking? Here’s What To Do

This behavioral scientist harnessed the psychology of choice to grow his Twitter account from 85 to over 101,000 followers.

Fast Company

Scientists Explain All Your Dumb Hiring Decisions

You’ve definitely heard of cognitive bias by now, but you might still be surprised how deep it can run.

Fast Company

Three Scientifically Proven Steps For Talking With Strangers

Behavioral scientists have found that strangers are more open to small talk than you might think.

Fast Company

Why You’re Hardwired For Overconfidence And What To Do About It

Overconfidence makes risky decisions feel easier to make, even while it increases their actual riskiness.

Fast Company

The Three Rules Of Behavioral Economics That Can Lead To Success

Entrepreneurs know there’s little room in the startup process for error, and these three principles can help minimize it.

Fast Company

Four Scientifically Proven Habits Of Powerful Presenters

There’s no shortage of speaking tips out there, but scientists are now figuring out how best to combine them.

Fast Company

7 Scientifically Proven Habits Of Charismatic Leaders

For charismatic leaders, it all comes down to how you make others feel.

Fast Company

4 Scientifically Proven Methods For Keeping Your New Year’s Resolutions

Cheers to this being the year you join the 8% of people who actually achieve their New Year’s resolutions.

Fast Company

Four Counterintuitive Habits Of Effective Leaders

It may be better to be liked than feared, after all.

Fast Company

3 Behavioral Science Principles That Lead To Business Success

From the order in which you pitch clients to the number of products you offer, here’s how to get people to choose in your favor.

Ideas

Coming soon to cities: one transit app to rule them all

Ideas

People with disabilities are still twice as likely to be unemployed

Ideas

Can manufactured homes help the housing crisis?

Entertainment

This charity shirt sends the opposite message of Melania’s jacket

Entertainment

Rebecca Minkoff on creating a brand and workplace for modern women

Entertainment

Top 5 ads of the week: Cannes Lions Grand Prix edition

Co.Design

Products

The toilet of the future is made of mushrooms

Graphics

Artists and illustrators respond to Trump’s immigration policies

Products

The only Hawaiian shirt you should wear this summer

Fast Company

Leadership

Five ways consumer brands can become more queer-friendly

Ideas

Coming soon to cities: one transit app to rule them all

News

David Hoffeld

Ask Yourself These 2 Questions To Jump-Start Your Morning Productivity

Here’s how to set clearer intentions for a productive workday in the time it takes you to brush your teeth.

This Is The Scientific Way To Win Any Argument (And Not Make Enemies)

It’s not about the specific points you make, it’s all about how you position them.

The Emotionally Intelligent Person’s Guide To Being Persuasive

These ridiculously simple brain hacks can subtly encourage people to decide in your favor.

Want To Know What Your Brain Does When It Hears A Question?

Questions hijack the brain. The moment you hear one, you literally can’t think of anything else. And that can be a powerful tool.

Your Brain Can Do More Than You Think It Can, Says Science

Our brains have the built-in potential to perform at levels far beyond what many of us consider our “natural abilities.”

Three Science-Backed Ways To Influence Other People’s Decisions

If you want to influence others’ decisions, you’ve got to understand the mental shortcuts they use to make them.

Only Have 15 Minutes A Day For Twitter Networking? Here’s What To Do

This behavioral scientist harnessed the psychology of choice to grow his Twitter account from 85 to over 101,000 followers.

Scientists Explain All Your Dumb Hiring Decisions

You’ve definitely heard of cognitive bias by now, but you might still be surprised how deep it can run.

Three Scientifically Proven Steps For Talking With Strangers

Behavioral scientists have found that strangers are more open to small talk than you might think.

Why You’re Hardwired For Overconfidence And What To Do About It

Overconfidence makes risky decisions feel easier to make, even while it increases their actual riskiness.

The Three Rules Of Behavioral Economics That Can Lead To Success

Entrepreneurs know there’s little room in the startup process for error, and these three principles can help minimize it.

Four Scientifically Proven Habits Of Powerful Presenters

There’s no shortage of speaking tips out there, but scientists are now figuring out how best to combine them.

7 Scientifically Proven Habits Of Charismatic Leaders

For charismatic leaders, it all comes down to how you make others feel.

4 Scientifically Proven Methods For Keeping Your New Year’s Resolutions

Cheers to this being the year you join the 8% of people who actually achieve their New Year’s resolutions.

Four Counterintuitive Habits Of Effective Leaders

It may be better to be liked than feared, after all.

3 Behavioral Science Principles That Lead To Business Success

From the order in which you pitch clients to the number of products you offer, here’s how to get people to choose in your favor.

Ideas

Coming soon to cities: one transit app to rule them all

People with disabilities are still twice as likely to be unemployed

Can manufactured homes help the housing crisis?

Entertainment

This charity shirt sends the opposite message of Melania’s jacket

Rebecca Minkoff on creating a brand and workplace for modern women

Top 5 ads of the week: Cannes Lions Grand Prix edition

Co.Design

The toilet of the future is made of mushrooms

Artists and illustrators respond to Trump’s immigration policies

The only Hawaiian shirt you should wear this summer

Fast Company

Five ways consumer brands can become more queer-friendly

Coming soon to cities: one transit app to rule them all

Netflix fires C-level exec for using racial slurs