David Hoffeld

David Hoffeld is the author of The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal and the CEO and chief sales trainer at Hoffeld Group, a research-based sales training, coaching, and consulting firm. He is a respected authority on sales strategy backed by behavioral science. Follow him on Twitter at @DavidHoffeld.

The science behind why saving for retirement is hard

Understanding your cognitive biases can help you get better at contributing to your 401k.

The science behind why saving for retirement is hard

Here’s what Nobel Prize–winning research says will make you more influential

Using this easy method to frame choices made me more persuasive.

Here’s what Nobel Prize–winning research says will make you more influential

This simple trick helped me find time to write a book while running a company

I was having trouble carving out time to write until I started using this science-backed method, which can be applied to any sort of goal.

This simple trick helped me find time to write a book while running a company

Three hacks to help your brain learn stuff faster

Getting to know your basal ganglia can help you waste less time cramming (and forgetting what you’ve learned later on).

Three hacks to help your brain learn stuff faster

Ask Yourself These 2 Questions To Jump-Start Your Morning Productivity

Here’s how to set clearer intentions for a productive workday in the time it takes you to brush your teeth.

Ask Yourself These 2 Questions To Jump-Start Your Morning Productivity

This Is The Scientific Way To Win Any Argument (And Not Make Enemies)

It’s not about the specific points you make, it’s all about how you position them.

This Is The Scientific Way To Win Any Argument (And Not Make Enemies)

The Emotionally Intelligent Person’s Guide To Being Persuasive

These ridiculously simple brain hacks can subtly encourage people to decide in your favor.

The Emotionally Intelligent Person’s Guide To Being Persuasive

Want To Know What Your Brain Does When It Hears A Question?

Questions hijack the brain. The moment you hear one, you literally can’t think of anything else. And that can be a powerful tool.

Want To Know What Your Brain Does When It Hears A Question?

Your Brain Can Do More Than You Think It Can, Says Science

Our brains have the built-in potential to perform at levels far beyond what many of us consider our “natural abilities.”

Your Brain Can Do More Than You Think It Can, Says Science

Three Science-Backed Ways To Influence Other People’s Decisions

If you want to influence others’ decisions, you’ve got to understand the mental shortcuts they use to make them.

Three Science-Backed Ways To Influence Other People’s Decisions

Only Have 15 Minutes A Day For Twitter Networking? Here’s What To Do

This behavioral scientist harnessed the psychology of choice to grow his Twitter account from 85 to over 101,000 followers.

Only Have 15 Minutes A Day For Twitter Networking? Here’s What To Do

Scientists Explain All Your Dumb Hiring Decisions

You’ve definitely heard of cognitive bias by now, but you might still be surprised how deep it can run.

Scientists Explain All Your Dumb Hiring Decisions

Three Scientifically Proven Steps For Talking With Strangers

Behavioral scientists have found that strangers are more open to small talk than you might think.

Three Scientifically Proven Steps For Talking With Strangers

Why You’re Hardwired For Overconfidence And What To Do About It

Overconfidence makes risky decisions feel easier to make, even while it increases their actual riskiness.

Why You’re Hardwired For Overconfidence And What To Do About It

The Three Rules Of Behavioral Economics That Can Lead To Success

Entrepreneurs know there’s little room in the startup process for error, and these three principles can help minimize it.

The Three Rules Of Behavioral Economics That Can Lead To Success

Four Scientifically Proven Habits Of Powerful Presenters

There’s no shortage of speaking tips out there, but scientists are now figuring out how best to combine them.

Four Scientifically Proven Habits Of Powerful Presenters

7 Scientifically Proven Habits Of Charismatic Leaders

For charismatic leaders, it all comes down to how you make others feel.

7 Scientifically Proven Habits Of Charismatic Leaders

4 Scientifically Proven Methods For Keeping Your New Year’s Resolutions

Cheers to this being the year you join the 8% of people who actually achieve their New Year’s resolutions.

4 Scientifically Proven Methods For Keeping Your New Year’s Resolutions

Four Counterintuitive Habits Of Effective Leaders

It may be better to be liked than feared, after all.

Four Counterintuitive Habits Of Effective Leaders

3 Behavioral Science Principles That Lead To Business Success

From the order in which you pitch clients to the number of products you offer, here’s how to get people to choose in your favor.

3 Behavioral Science Principles That Lead To Business Success

Impact

More than 10,000 John Deere workers are on strike

Reasons to hope: 16 companies, people, and ideas that might save the planet

7 of the most polluting industries are working on sector-wide strategies for decarbonization

News

With Megan Thee Stallion Hottie Sauce, Popeyes just leveled up in the celebrity arms race

The ‘mountain’ of electronics we discard in 2021 could weigh more than the Great Wall of China

The candy corn debate is over

Co.Design

See NYC’s bold new subway map, inspired by Massimo Vignelli’s 1972 classic

Meet the landscape architect turning Superfund sites into must-see destinations

Sucking CO2 from the sky could help save the planet. But it faces a vexing design problem

Work Life

Why startup equity can feel like a scam—and how companies can fix it

Leaders, it’s about time you get comfortable being uncomfortable

I tried starting my day off by screaming in order to release stress