Danielle Sacks

Barbara Bush

For giving health care fresh eyes.

Greg Fong, Sean Monahan, and Emily Segal

For turning detachment into dollars.

Kim Gehrig

For capturing real bodies in motion.

That’s A Total K-Hole Thing To Do

How the alt-consultancy group that coined the term “normcore” became a subject of its own art project.

Imran Amed

For quantifying fashion’s value.

When It Comes to Retail, the Pants Always Wear the Pants

Gap’s new CEO explains why selling women’s clothes is a race to the bottoms.

10 Things You Should Know About Gap’s New CEO

Including his hatred for sweaters that pill.

Inside Gap’s Plan To Get Back into Your Drawers

Gap’s new CEO Art Peck knows that the first step toward regaining its iconic reputation is making clothes people actually want to wear.

Ad Legend Alex Bogusky Partners With Fusion: The Complicated Backstory

The man who once fronted for Burger King and Coca-Cola will now spearhead the social impact engine for the new millennial media company.

Venture Capital Should Fuel Your Company, Not Your Ego: 6 Critical Lessons From The Fall Of Fab.com

Investors, sometimes failure actually means failure.

Gap Hires New Design Chief

After ousting creative director Rebekka Bay, Gap replaces her. Sort of.

How Rebecca And Uri Minkoff Are Shaking Up Retail

The fashion-world siblings are bringing digital innovations to the dressing-room experience.

Houzz

For being a one-stop design shop.

Gap Ousts Designer Rebekka Bay

Bay’s departure has us already speculating–and fantasizing–about who might replace her.

Gap Is Shutting Piperlime Down

Patagonia CEO Rose Marcario Fights The Fights Worth Fighting

Patagonia tells customers not to buy its clothes and gives away earnings. Somehow, the result is profit and respect.

Katie Couric: “I’m In This Giant Petri Dish Where Anything Is Possible”

Katie Couric explains why Yahoo is the perfect place to reinvent journalism—and her career.

The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality

In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup. While its famous creative–culturally relevant tweets and Facebook posts–seemed simple and spontaneous, the social success was the result of an overhaul of a large CPG company’s marketing philosophy and processes. CMO Dana Anderson and the marketing team behind the Oreo phenomenon discuss how they made the transition from self-involved advertiser to nimble content creator.

Oreo Tags Pop Culture

The iconic cookie decided it has something to say, so it’s been gabbing all over Twitter and YouTube. So, are sales going up?