Danielle Sacks

Danielle Sacks is an award-winning journalist and a former senior writer at Fast Company magazine. She's chronicled some of the most provocative people in business, with seven cover stories that included profiles on J.Crew's Jenna Lyons, Malcolm Gladwell, and Chelsea Clinton. Sacks has also critically profiled some of the most powerful people in advertising, sustainability, and technology. In 2006 she won the New York Press Club Nellie Bly award. She lives in Brooklyn with her husband and son.

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Creativity

The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality

In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup. While its famous creative–culturally relevant tweets and Facebook posts–seemed simple and spontaneous, the social success was the result of an overhaul of a large CPG company’s marketing philosophy and processes. CMO Dana Anderson and the marketing team behind the Oreo phenomenon discuss how they made the transition from self-involved advertiser to nimble content creator.

The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality
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