Christine Arena

Christine Arena is an award-winning author, brand strategist and trend forecaster. She is co-founder and CEO at GENEROUS, a creative marketing agency for visionary startups. Her role requires her to work directly with business leaders and policy makers across the U.S. to launch products and campaigns that make a difference to society. You can follow her on Twitter: @ChristineArena

4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

4 Keys To Making Pot Mainstream

4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

4 Reasons Why Exponential Technologies Are Taking Off

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

5 Ways For Purposeful Brands To Stand Out

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

Corporate Activism Doesn’t Require Lots Of Cash, Only Creativity

Want to influence the policies of the world’s major corporations? All you need is a good stunt.

Corporate Activism Doesn’t Require Lots Of Cash, Only Creativity

A Necessary Journey

Gold’s Dark Side

Message from the Amazon

Non-Toxic Toyland

Web-based World Change

New York’s Green Giant

Trust and Consequences

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

Finding Faith in the Food Industry

Debunking the Myth of Sustainable Brands

At Timberland, Candor Moves the Dial

Foremost World-Changing Agencies

Big Biz Reforming Healthcare Where it Hurts

Impact

This soap refill company is salvaging soap dispensers from other brands

These new poverty maps could reshape how we deliver international aid

Ready for post-vaccine life? This astronaut explains how to reenter society after a long time away

News

Should the America First Caucus sound an alarm about white nationalism?

How opera singers are using low-latency ‘jam session’ tech to prepare for live performances

Claws or tails? No matter. This Panera Bread lobster dish has been recalled in 20 states

Co.Design

This clever children’s book uses interactive data visualizations to explain the universe

Green and gorgeous: This new e-com site sells only the world’s most sustainable home goods

Miss the smell of the office printer? These candles recreate our prepandemic life

Work Life

3 types of boundaries to emphasize while continuing to work from home

This special sixth sense has helped my career

The 4 work personas that have come out of the pandemic