Christine Arena

Christine Arena is an award-winning author, brand strategist and trend forecaster. She is co-founder and CEO at GENEROUS, a creative marketing agency for visionary startups. Her role requires her to work directly with business leaders and policy makers across the U.S. to launch products and campaigns that make a difference to society. You can follow her on Twitter: @ChristineArena

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4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

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4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

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5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

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6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

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Christine Arena

4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

Corporate Activism Doesn’t Require Lots Of Cash, Only Creativity

Want to influence the policies of the world’s major corporations? All you need is a good stunt.

A Necessary Journey

Gold’s Dark Side

Message from the Amazon

Non-Toxic Toyland

Web-based World Change

New York’s Green Giant

Trust and Consequences

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

Finding Faith in the Food Industry

Debunking the Myth of Sustainable Brands

At Timberland, Candor Moves the Dial

Foremost World-Changing Agencies

Big Biz Reforming Healthcare Where it Hurts

Impact

Scientists found a low-cost way to make clean drinking water from air in the desert

After experiencing wage theft, L.A. car washers started their own worker-owned business

JetBlue is staging a hostile takeover of Spirit. What would a merger mean for flight attendants?

News

Houston NRA protesters send a powerful message to the gun lobby in the wake of school massacre

Loneliness, social isolation, and financial exploitation can go hand in hand for older adults

How Netflix’s ‘Stranger Things’ brand partnerships can turn its fortunes upside down

Co.Design

Ikea just redesigned one of its most popular products. Here’s why

Inside Rotterdam’s quest to green 10 million square feet of rooftops

What really killed Honest Tea—and what it means for mission-driven brands

Work Life

Too many people are working while sick. The Great Resignation could help change that

This powerful leadership style gets results (without coming off as a jerk)

If you’re not optimistic about the future, try these 4 strategies to flip your perspective