Christine Arena

Christine Arena is an award-winning author, brand strategist and trend forecaster. She is co-founder and CEO at GENEROUS, a creative marketing agency for visionary startups. Her role requires her to work directly with business leaders and policy makers across the U.S. to launch products and campaigns that make a difference to society. You can follow her on Twitter: @ChristineArena

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Impact

4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

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4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

Impact

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

Impact

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

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Christine Arena

4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

Corporate Activism Doesn’t Require Lots Of Cash, Only Creativity

Want to influence the policies of the world’s major corporations? All you need is a good stunt.

A Necessary Journey

Gold’s Dark Side

Message from the Amazon

Non-Toxic Toyland

Web-based World Change

New York’s Green Giant

Trust and Consequences

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

Finding Faith in the Food Industry

Debunking the Myth of Sustainable Brands

At Timberland, Candor Moves the Dial

Foremost World-Changing Agencies

Big Biz Reforming Healthcare Where it Hurts

Impact

Are you in the global middle class?

Turning empty office buildings into housing could instantly transform post-COVID cities

Map: Where renters are most worried about being evicted as the moratorium ends

News

Why are Amazon shares down? AMZN stock plummets 6% pre-market thanks to an easing pandemic

Crippling Tokyo heat could be the most formidable opponent for athletes at the Olympics

IRS unemployment refund update: Timeline for next round, direct deposit, mailed paper checks

Co.Design

‘These are trash!’ Is Kyrie Irving’s rant about his Nike shoes the next step of athlete empowerment?

Should you wear a mask indoors? This at-a-glance map will tell you

Why U.K. bus stops suddenly smell like roses and cucumber

Work Life

The response to Simone Biles’ exit shows we still have a long way to go on mental health

This is why extroverts can suck at networking and how they can be better

3 must-have soft skills for the hybrid workplace