Christine Arena

Christine Arena is an award-winning author, brand strategist and trend forecaster. She is co-founder and CEO at GENEROUS, a creative marketing agency for visionary startups. Her role requires her to work directly with business leaders and policy makers across the U.S. to launch products and campaigns that make a difference to society. You can follow her on Twitter: @ChristineArena

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Ideas

4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

Ideas

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

Ideas

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

Christine Arena

4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

Corporate Activism Doesn’t Require Lots Of Cash, Only Creativity

Want to influence the policies of the world’s major corporations? All you need is a good stunt.

A Necessary Journey

Gold’s Dark Side

Message from the Amazon

Non-Toxic Toyland

Web-based World Change

New York’s Green Giant

Trust and Consequences

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

Finding Faith in the Food Industry

Debunking the Myth of Sustainable Brands

At Timberland, Candor Moves the Dial

Foremost World-Changing Agencies

Big Biz Reforming Healthcare Where it Hurts

Ideas

Here’s how much space U.S. cities waste on parking

This lab-grown beef will be in restaurants in 3 years

Gamers are becoming a powerful source of philanthropic donations

Entertainment

13 reasons why Netflix’s disappointing quarter merits scrutiny

FCC chairman Ajit Pai has “serious concerns” over Sinclair merger

There’s one Blockbuster left . . . and it’s the saddest place in America

Co.Design

Why bad technology dominates our lives, according to Don Norman

First look: A memorial to the victims of the Charleston massacre

Are smart assistants good for users? An honest look at the pros and cons

Fast Company

Why bad technology dominates our lives, according to Don Norman

Now Amazon workers in Germany and Poland are striking on Prime Day

Walmart and Microsoft team up against Amazon in cloud tech