Christine Arena

Christine Arena is an award-winning author, brand strategist and trend forecaster. She is co-founder and CEO at GENEROUS, a creative marketing agency for visionary startups. Her role requires her to work directly with business leaders and policy makers across the U.S. to launch products and campaigns that make a difference to society. You can follow her on Twitter: @ChristineArena

4 Keys To Making Pot Mainstream

The industry is booming and legalization could be around the corner. It’s time for cannabis to grow up and start marketing itself like any other business.

4 Keys To Making Pot Mainstream

4 Reasons Why Exponential Technologies Are Taking Off

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset.

4 Reasons Why Exponential Technologies Are Taking Off

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.

5 Ways For Purposeful Brands To Stand Out

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.

Corporate Activism Doesn’t Require Lots Of Cash, Only Creativity

Want to influence the policies of the world’s major corporations? All you need is a good stunt.

Corporate Activism Doesn’t Require Lots Of Cash, Only Creativity

A Necessary Journey

Gold’s Dark Side

Message from the Amazon

Non-Toxic Toyland

Web-based World Change

New York’s Green Giant

Trust and Consequences

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

A Look Inside the Conscious Kids Market

Finding Faith in the Food Industry

Debunking the Myth of Sustainable Brands

At Timberland, Candor Moves the Dial

Foremost World-Changing Agencies

Big Biz Reforming Healthcare Where it Hurts

Impact

Throwing fermented grape skins on icy roads could help cut down our salt use

More than 700 major corporations say they will set science-based targets to cut emissions

Now small brands compete with Amazon by offering sustainable same-day delivery

Creativity

President Trump’s catty European trip turned world leaders into Mean Girls

Giphy’s top gifs of the year show how gifs helped us escape in 2019

Instagram just recreated Céline Dion’s “It’s All Coming Back to Me Now” as a shoppable video

Co.Design

Pantone’s color of 2020 is the new black

The first crystal-clear eraser will delight young and old designers alike

The best designer-made holiday cards to send before it’s too late

Work Life

Does a company really care about diversity and inclusion? Here’s how to tell

How to make your holiday toast more memorable

How to find someone to mentor on LinkedIn