Chris Dannen

I've written about innovation, design, and technology for Fast Company since 2007. I was the co-founding editor of FastCoLabs. Find me on Twitter @chrisdannen.

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Tech

Inventing A Data Play For Your Retail Shopping App

Building a software product for the retail industry means delivering value to shoppers and retailers at the same time–while collecting insights on the backend that you can sell back to the client. BevyUp, a retail startup founded by former Bing engineers, says their goal is to collect non-binary emotional information about products. “What we’re doing here is bridging the gap between web analytics and CRM,” says Chris Rallo, the company’s COO. “Now you know purchase intent–why somebody did what they did, beyond the straight data.”

Inventing A Data Play For Your Retail Shopping App
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