Catherine Kaputa

How Obama And Romney Each Built A “Brand Of You”

President Obama and Governor Romney aren’t just politicians–they’re also Jedi masters of personal branding. Here are the 3 top takeaways from the election that leaders can apply when shaping their own professional brand.

5 Marketing Tools Apple Exploits To Build The Hype

The iPhone backorders, tweet cascades, and exploding stock prices aren’t unrelated–Apple is doing something right (besides making products people worship). Once you’ve got the goods, here’s how to take a page from its marketing playbook.

5 Marketing Tools Apple Exploits To Build The Hype

5 Contrarian Lessons From Successful Entrepreneurs

You’ve been told again and again not to follow the conventional wisdom–but what’s it really take to go against the grain? Learn how from Foursquare, Trader Joe’s, and three other iconoclastic icons.

5 Contrarian Lessons From Successful Entrepreneurs

To Take The Work Out Of Networking, Reframe Your End Goal

Networking isn’t just taking advantage of others to serve your end goals– in fact, it’s just the opposite. Here’s a trio of ways to spark and grow symbiotic business relationships.

To Take The Work Out Of Networking, Reframe Your End Goal

Smart Hiring Is Mission Number One When Building Your Brand

It’s not all office dogs and ping pong tables–creating an awesome office culture begins with the people you hire. Thinking in terms of employer brand and employee brand can be a powerful strategy for creating a culture that champions its people and helps them flourish.

Impact

This gorgeous book teaches kids about the plight of endangered animals

Another reason to get off your phone: The blue light might be making you age faster

Giving drivers free transit passes can convince them to ditch their cars

Creativity

Chinese officials halt release of ‘Once Upon a Time in Hollywood’ over Bruce Lee depiction

No more excuses, fellas: Free the Work debuts its platform to get diverse creators hired in Hollywood

How other countries see Donald Trump, in a single image

Co.Design

Prices start at $13 at Banksy’s store, if you can answer a simple question

You’ll never guess Airbnb’s hottest destination for 2020. Really.

This haunting short will change the way you look at guns

Work Life

How to thrive as a working couple when you’re undergoing a major transition

How to design a 360-degree review process that actually works

Women bosses face more discrimination (from both men and women)