Catherine Kaputa

How Obama And Romney Each Built A “Brand Of You”

President Obama and Governor Romney aren’t just politicians–they’re also Jedi masters of personal branding. Here are the 3 top takeaways from the election that leaders can apply when shaping their own professional brand.

5 Marketing Tools Apple Exploits To Build The Hype

The iPhone backorders, tweet cascades, and exploding stock prices aren’t unrelated–Apple is doing something right (besides making products people worship). Once you’ve got the goods, here’s how to take a page from its marketing playbook.

5 Marketing Tools Apple Exploits To Build The Hype

5 Contrarian Lessons From Successful Entrepreneurs

You’ve been told again and again not to follow the conventional wisdom–but what’s it really take to go against the grain? Learn how from Foursquare, Trader Joe’s, and three other iconoclastic icons.

5 Contrarian Lessons From Successful Entrepreneurs

To Take The Work Out Of Networking, Reframe Your End Goal

Networking isn’t just taking advantage of others to serve your end goals– in fact, it’s just the opposite. Here’s a trio of ways to spark and grow symbiotic business relationships.

To Take The Work Out Of Networking, Reframe Your End Goal

Smart Hiring Is Mission Number One When Building Your Brand

It’s not all office dogs and ping pong tables–creating an awesome office culture begins with the people you hire. Thinking in terms of employer brand and employee brand can be a powerful strategy for creating a culture that champions its people and helps them flourish.

Impact

These lawyers are helping low-income people navigate the complicated process of post-disaster recovery

There was no scientific rationale for keeping the U.S. border closed for so long

The hops in this new craft beer were grown in an indoor farm

News

Millionaires to Congress: Tax us!

EV company Workhorse Group feels more pain on recall news, worries of van safety

A plea to Facebook: Everyone knows you’re villains. Just embrace it

Co.Design

Innovation By Design

Designers rally behind social change, combatting everything from gun violence to racist banking

Innovation By Design

32 experts on the most urgent matters facing designers today

Innovation By Design

Want to be a great designer? Steal these 30 secrets from the world’s top experts

Work Life

To fight burnout, workers can’t allow well-being to feel like another to-do

How to retain more of what you learn at work

This is why candidates are ghosting you