Catherine Kaputa

How Obama And Romney Each Built A “Brand Of You”

President Obama and Governor Romney aren’t just politicians–they’re also Jedi masters of personal branding. Here are the 3 top takeaways from the election that leaders can apply when shaping their own professional brand.

5 Marketing Tools Apple Exploits To Build The Hype

The iPhone backorders, tweet cascades, and exploding stock prices aren’t unrelated–Apple is doing something right (besides making products people worship). Once you’ve got the goods, here’s how to take a page from its marketing playbook.

5 Marketing Tools Apple Exploits To Build The Hype

5 Contrarian Lessons From Successful Entrepreneurs

You’ve been told again and again not to follow the conventional wisdom–but what’s it really take to go against the grain? Learn how from Foursquare, Trader Joe’s, and three other iconoclastic icons.

5 Contrarian Lessons From Successful Entrepreneurs

To Take The Work Out Of Networking, Reframe Your End Goal

Networking isn’t just taking advantage of others to serve your end goals– in fact, it’s just the opposite. Here’s a trio of ways to spark and grow symbiotic business relationships.

To Take The Work Out Of Networking, Reframe Your End Goal

Smart Hiring Is Mission Number One When Building Your Brand

It’s not all office dogs and ping pong tables–creating an awesome office culture begins with the people you hire. Thinking in terms of employer brand and employee brand can be a powerful strategy for creating a culture that champions its people and helps them flourish.

Tech

Cameo re-introduces live video calls in a bid to boost business

The first commercial greenhouse in space could take flight as soon as 2023

TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

News

IRS gives teacher tax break for school supplies, but it’s hardly enough

It’s not just Big Tech: The list of companies with hiring freezes and layoffs is likely to grow

Doctors are drinking on the job at alarming rates, according to a new survey of healthcare workers

Co.Design

Will Banana Republic ever be forced to change its name?

‘Bioconstruction’ will build homes out of flowering, 3D-printed dirt

First look: Telfar’s debut sportswear collection

Work Life

5 common (but dangerous) pieces of career advice

6 situations where it makes sense to listen to feelings of doubt at work

5 ways to spot a bully boss during a job interview