Catherine Kaputa

How Obama And Romney Each Built A “Brand Of You”

President Obama and Governor Romney aren’t just politicians–they’re also Jedi masters of personal branding. Here are the 3 top takeaways from the election that leaders can apply when shaping their own professional brand.

5 Marketing Tools Apple Exploits To Build The Hype

The iPhone backorders, tweet cascades, and exploding stock prices aren’t unrelated–Apple is doing something right (besides making products people worship). Once you’ve got the goods, here’s how to take a page from its marketing playbook.

5 Marketing Tools Apple Exploits To Build The Hype

5 Contrarian Lessons From Successful Entrepreneurs

You’ve been told again and again not to follow the conventional wisdom–but what’s it really take to go against the grain? Learn how from Foursquare, Trader Joe’s, and three other iconoclastic icons.

5 Contrarian Lessons From Successful Entrepreneurs

To Take The Work Out Of Networking, Reframe Your End Goal

Networking isn’t just taking advantage of others to serve your end goals– in fact, it’s just the opposite. Here’s a trio of ways to spark and grow symbiotic business relationships.

To Take The Work Out Of Networking, Reframe Your End Goal

Smart Hiring Is Mission Number One When Building Your Brand

It’s not all office dogs and ping pong tables–creating an awesome office culture begins with the people you hire. Thinking in terms of employer brand and employee brand can be a powerful strategy for creating a culture that champions its people and helps them flourish.

Impact

This new coalition of heavy industry companies is collaborating on net-zero tech

‘ESG’ isn’t just about feel-good investing. It can be a framework for global accountability

This Amazon-backed startup makes net-zero fuel for planes, ships, and trucks

News

Credit Karma weighs in on why its scores are different after viral Twitter discussions

America’s top pandemic playthings: L.O.L. Surprise!, Barbie, Star Wars, Pokémon dominate soaring toy sales

SBA targeted advance: What small businesses need to know about the disaster loan program for 2021

Co.Design

The outrageous costumes of Capitol rioters echo the early days of the KKK

Shutterstock makes a $75 million bet that the future of photography won’t always involve cameras

Why two of the world’s most innovative design firms are moving to an old shipyard

Work Life

Humor is such an important leadership trait we teach it at Stanford’s business school

5 ways to ask your boss for more flexibility at work

Why taking up an ‘anti-expert mindset’ leads you to fresh ideas