Catherine Kaputa

How Obama And Romney Each Built A “Brand Of You”

President Obama and Governor Romney aren’t just politicians–they’re also Jedi masters of personal branding. Here are the 3 top takeaways from the election that leaders can apply when shaping their own professional brand.

5 Marketing Tools Apple Exploits To Build The Hype

The iPhone backorders, tweet cascades, and exploding stock prices aren’t unrelated–Apple is doing something right (besides making products people worship). Once you’ve got the goods, here’s how to take a page from its marketing playbook.

5 Marketing Tools Apple Exploits To Build The Hype

5 Contrarian Lessons From Successful Entrepreneurs

You’ve been told again and again not to follow the conventional wisdom–but what’s it really take to go against the grain? Learn how from Foursquare, Trader Joe’s, and three other iconoclastic icons.

5 Contrarian Lessons From Successful Entrepreneurs

To Take The Work Out Of Networking, Reframe Your End Goal

Networking isn’t just taking advantage of others to serve your end goals– in fact, it’s just the opposite. Here’s a trio of ways to spark and grow symbiotic business relationships.

To Take The Work Out Of Networking, Reframe Your End Goal

Smart Hiring Is Mission Number One When Building Your Brand

It’s not all office dogs and ping pong tables–creating an awesome office culture begins with the people you hire. Thinking in terms of employer brand and employee brand can be a powerful strategy for creating a culture that champions its people and helps them flourish.

Impact

Creativity

Co.Design

Work Life