Catherine Kaputa

How Obama And Romney Each Built A “Brand Of You”

President Obama and Governor Romney aren’t just politicians–they’re also Jedi masters of personal branding. Here are the 3 top takeaways from the election that leaders can apply when shaping their own professional brand.

5 Marketing Tools Apple Exploits To Build The Hype

The iPhone backorders, tweet cascades, and exploding stock prices aren’t unrelated–Apple is doing something right (besides making products people worship). Once you’ve got the goods, here’s how to take a page from its marketing playbook.

5 Marketing Tools Apple Exploits To Build The Hype

5 Contrarian Lessons From Successful Entrepreneurs

You’ve been told again and again not to follow the conventional wisdom–but what’s it really take to go against the grain? Learn how from Foursquare, Trader Joe’s, and three other iconoclastic icons.

5 Contrarian Lessons From Successful Entrepreneurs

To Take The Work Out Of Networking, Reframe Your End Goal

Networking isn’t just taking advantage of others to serve your end goals– in fact, it’s just the opposite. Here’s a trio of ways to spark and grow symbiotic business relationships.

To Take The Work Out Of Networking, Reframe Your End Goal

Smart Hiring Is Mission Number One When Building Your Brand

It’s not all office dogs and ping pong tables–creating an awesome office culture begins with the people you hire. Thinking in terms of employer brand and employee brand can be a powerful strategy for creating a culture that champions its people and helps them flourish.

Impact

California will ban new gas car sales starting in 2035

Exclusive: Patagonia’s new CEO talks about the future of the beloved brand

Simply letting forests regrow naturally could suck up 8.9 billion tons of CO2 a year

News

What’s up with Twitter’s disappearing tweets?

Today’s older people really are ‘younger’ than in previous generations

This comedian perfectly captures what’s so annoying about tech documentaries in 2020

Co.Design

Airplanes are terrible for the environment. Could Airbus’s redesign change that?

This dreamy home office pod lets you work outside all year round

Why these blue-wheeled bikes are taking Europe by storm

Work Life

How the pandemic’s push toward remote work could end the motherhood penalty

“Salary is a necessary evil,” and other thoughts on startup pay

Bored or overloaded? This is the amount of stress you need to get things done