Belinda Parmar

Stories by Belinda ParmarRSS

Fast Company

Honesty, Not Paid-off Celeb Tweets, Is The Best Policy

Nike, McDonalds, Snickers: our blogger asks that you please don’t pay Kim Kardashian to tweet you–make a product good enough to be tweeted about.

Fast Company

Advertisers Don’t Own Motherhood (Though They Might Want To)

A rant on the cult of the perfect-mom cliche in advertising.

Fast Company

A New Approach To Drawing Women To Tech Careers

Women make up only 17% of the tech industry, and it can sometimes feel like we don’t hear enough about the success stories, the remarkable women leading the way and paving the way for the next generation. Lee Epting, content services director at Vodafone, talks about her career in tech and what we can do to draw more women in.

Fast Company

Luluvise, The First-Ever Social Network Exclusively For Women

Luluvise, the new social network built exclusively for women, is trying to pull off a difficult trick: How does a network reach critical mass while excluding half of the world’s population? Is there any role for a social network whose major selling point is who it will not let in?

Fast Company

Navigating The Tricky Terrain Of Gender-Related Communication Gaps

Many women feel they must adapt to the masculine environment of organizations to get ahead in a world where three times as many women would pick a male boss rather than a female. But ultimately, that tactic backfires; instead, we should welcome gender diversity, which adds real value to companies.

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Fast Company

The Lady Geek’s Christmas Wishlist

Each year tech companies will try and tell you what gadgets to get for Christmas by blabbing on about RIM, RAM and terrabytes. Yawn. And don’t even get us started on the pink and sparkly gifts of season’s past. But fear not–no returns will be necessary if you write this year’s letter to Santa with a little help from Lady Geek.. Whether you are looking to give or receive (or just receive…), these are our favorite gadgets that belong on everyone’s wishlists.

Fast Company

Why Girls Don’t Want Careers In Tech

Instead of boring girls to death with IT classes or video games, we should introduce our young women to cutting-edge skills like coding, software development, and game design, showing them that a career in technology is more about creating and building than it is about number crunching.

Fast Company

Apps That Empower Women

Who needs 200,000 apps? Most women want a small selection of apps that make a difference to their lives.

Fast Company

Five Things Every Woman Entrepreneur Should Know

As daunting as starting a business may be, it’s a career path that many women long to pursue. In the last 14 years, the number of women-owned firms in the U.S. increased by 50%, or 1.5 times the national average. Here are five tips on getting started from women entrepreneurs who’ve made it work.

Fast Company

5 Rules Of Marketing To Women

There’s a shortlist of mistakes companies and brands typically make when marketing to women. If you’ve ever committed the sin of “pink it and shrink it,” it’s time to reimagine your strategy.

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