Innovation By DesignNike Nabs The Crown Jewel Of Sports Branding: The NFLNIke’s latest marketing win: A contract to design the NFL’s official uniforms. Here’s a taste of what’s to come.
Co.DesignNew Nike+ Is iPhone Centered, Offering You A Personal Trainer And Workout TrackingWith the new Nike+, Nike fuses your physical workout with digital tracking tools–thus focusing on your head, not just your feet.
Co.DesignNike Unveils Its Big New Paradigm: Shoes Knit Like SocksThe new Flyknit shoe was the product of four years of R&D, which yielded new machines for a fabrication technique that never existed before.
Innovation By DesignNike Invents A “Shoe” For Athletes With Prosthetic LimbsThe company’s innovation lab worked with marathoner Sarah Reinertsen to fill a market that’s ordinarily too small to attract serious R&D.
TechOn The Comedy-Rich Web, An Elite Group Of Dramas Break Through, These Are Their Stories [CHU-CHUNG!]