Annie Sneed

Why The Sound Of A Brand Name Matters

Brand names reveal a lot more than you think, as the fascinating science of “sound symbolism” suggests.

What Arabic Type Reveals About How Experts See The World

New research based on Arabic letterforms suggests that experts visually process the world more efficiently than novices.

40% Of New Products Fail. Here’s How To Make Sure Yours Isn’t One Of Them

Four qualities that help designers make the most creative products possible

When Innovative Design Works Against You

New research suggests that with certain companies, consumers prefer predictability over innovation—even if the product is worse.

Why Leaders Are Awful At Working Together

So THAT’s why creative directors never get anything done together.

How Polling Station Design Could Influence Elections

Poorly designed polling stations could discourage some people from voting. Time to adopt a universal design standard.

Why The Shape Of A Company’s Logo Matters

Welcome to a world in which curves are a good thing.

Why Every Company Should Have A Cafeteria

The workers who eat together succeed together.

Why Your Parents Are So Bad At Tech

The Air In Your Office Is Making You Bad At Your Job

Gulp.

The Case For Staying Away From Your Boss

Inside The Manipulative World Of Film Color Correction

Everything Science Knows About Reading On Screens

Want To Be More Creative? Your Personality May Hold The Key

Want To Be More Productive? Listen To The Sounds Of Nature

Redesigning your office soundtrack with the great outdoors in mind could make you happier and more productive.

The Fascinating Science Of Aesthetics

How Nostalgia Fuels Creativity