Andrew Collins

Andrew Collins, the Founder & CEO of a multi-award winning social media and technology group Mailman. Based in Shanghai, Mailman has pioneered a dozen online initiatives including a Hollywood entertainment portal for China, Chinese social media management platforms, online sports networks, applications and more. Mailman's consulting arm is responsible for connecting some of the world's biggest brands, football clubs and celebrities with China's booming economy. Previously Andrew was featured as the Top Entrepreneur under 30 in Australia, is a regular contributor to business publications on technology and China, he enjoys all sports and talking shop. To talk more visit www.mailmangroup.com

Stories by Andrew CollinsRSS

Fast Company

What Are You The Best At?

An important question asked of not just any individuals but companies a like. However the more this question settles, the more important it becomes as the anchor point for any key decision in your life, your product, or your next move.

Fast Company

Forget Selling Your Product

We’ve all heard this expression before ‘Experience sells’ which really says it all. But just how much of this do you really advocate? Experience tells me too few of us (including myself) have spent nearly enough time reviewing our business or product experience to the point of exhaustion. How long have you spent reviewing your product, your service and the overall experience before you rush to market? Think about it.

Fast Company

What is Socializing Business

The power of social media, technology and even more recent developments in gaming has created enormous opportunities to transform the user experience of many product categories. The concept of ‘socializing business’ first coined by Mailman is meant to capture the essence of this phenomenon.

Fast Company

Framing Your Competition is Easy

How does a brand speak of the competition in public? Its not such an obscure question with today’s online trends, ease of chatter and likelihood of debates that you should consider a framework for how to do this most effectively. Anything worth doing will encounter competition – if not its unlikely to be worthwhile enough.

Fast Company

Where Are All My Chinese Customers?

How American-based companies can tap into the American-Chinese community to win new customers.

Fast Company

China Vs. United States Social Media Scorecard

By far the biggest growth is yet to happen in the natural expansion of internet access in China. However the cultural phenomenon that is micro-blogging is taking China by storm.

Fast Company

3 Chinese Social Media Must Do’s

Navigating through the array of Chinese social networks has become a battlefield once only seen in the middle of Bagdad. However there are a few basics one can do when establishing an effective social media plan to connect and ultimately sell your brand to Chinese.

Fast Company

The Biggest Mall in the World

Roaming though one of the many Shanghai shopping malls one could not help but wonder where everyone was? The place was empty. populated with the low paid workers tirelessly keeping it clean. Meanwhile, a few fiber-optic wires away, a booming mall was busy catering to the 250m+ customers enjoying a hassle free shopping experience.

Fast Company

Not Just Simple, Make It Novel

The digital environment today has become so awash with mindless copies of major web players that the consumer simply ignores you. The single most important factor in capturing your customer’s attention is finding a ‘novel’ way of doing it.

Fast Company

Aussie Football Makes Waves in China, Ahead of NFL

Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL footy. In what is bigger than any religion Down Under, AFL Football is making a surprise inroad in the world’s most populous country, leaving major codes like the NFL for dead.

Ideas

Middle America Is More Innovative Than A Lot Of America Thinks

Ideas

How To Get People To Wear More Sunscreen: Make It Free

Ideas

Is Seattle’s Rising Minimum Wage Helping Or Hurting Low-Wage Workers?

Entertainment

Michael Jordan, Serena Williams, And The Manning Brothers Reveal The Secret To Success

Entertainment

Jordan Brand Celebrates Russell Westbrook’s NBA MVP With Some Unconventional Math

Entertainment

See The New “Star Wars” Trailer Recreated Entirely On A 1984 Apple Computer

Co.Design

Spaces

N.Y.C.’s Biggest Brutalist Eyesore Gets A Glassy Second Life

Product

This Drone Responds To Your Emotions Just Like A Good Pet

Graphics

A Design Student’s Brilliant, Terrifying Thesis On Trump’s Tweets

Fast Company

Entertainment

Michael Jordan, Serena Williams, And The Manning Brothers Reveal The Secret To Success

Entertainment

Jordan Brand Celebrates Russell Westbrook’s NBA MVP With Some Unconventional Math

Entertainment