Amy Farley

How cities are using hyperlocal weather forecasts to save money

ClimaCell’s weather-of-things approach to forecasting helps city planners to prepare for bad weather.

Inside the nonalcoholic brewery making the year’s most exciting beer

Athletic Brewing is just a year old, but it’s already making nonalcoholic beer cool.

Timeline: Burning Man’s tumultuous past

Burning Man has wrestled with its identity since its founding in 1986. Here’s a look back at three decades of passion in the desert.

Offset, DJ Khaled, Russell Westbrook, and the brave new world of celebrity digital avatars

In a world of proliferating digital representations, how many avatars will each person have—and who will control them?

For new tech like VR to thrive, we need to put it in the hands of diverse storytellers

A panel of tech-savvy artists and filmmakers at the Fast Company European Innovation Festival explored how technology is changing the art of storytelling, particularly for marginalized groups.

Here’s why we need more diversity in AI

At the Fast Company European Innovation Festival in Milan today, tech executives discussed how artificial intelligence is only as good as the data that trains it.

How the Diet Prada cofounders became the fashion industry’s most influential watchdogs

For calling out copycat fashion designers and championing new ones, Diet Prada cofounders Tony Liu and Lindsey Schuyler are among Fast Company’s Most Creative People of 2019.

How Michelle Pfeiffer created a perfume line that’s safe and environmentally sound

For bringing needed transparency to the perfume industry with her brand, Henry Rose, Michelle Pfeiffer is one of Fast Company’s Most Creative People of 2019.

How the AutoCamp founder is building the world’s first Airstream hotel chain

For creating the ultimate summer camp for adults, AutoCamp founder Neil DiPaola is one of Fast Company’s Most Creative People of 2019.

These 8 presidents chanced into office–here’s what you can learn from their unplanned ascent

Author and Jigsaw CEO Jared Cohen talks about power, successorship, and what he learned from studying Teddy Roosevelt, Harry Truman, and other accidental presidents.

Michelle Pfeiffer’s groundbreaking new perfume line is about safety and sustainability, not vanity

The famously private actress is bringing transparency to a tightly guarded industry with her new direct-to-consumer perfume company, Henry Rose.

Why Sonder—a boutique hotel chain that operates like Airbnb—is a growing threat to the hospitality industry

This Ghanaian founder is building the university of the future by focusing on problem-solving, not professors

To start, students pursue real-world missions, rather than academic majors.

The winner of the fast-casual salad wars? Sweetgreen, with 91 restaurants in 8 states, and a network of 150 farmers

Want people to care about farm-to-table produce? Treat it like a sneaker drop.

The future of fashion is made-to-order, according to Farfetch CEO José Neves

On the heels of his company’s recent IPO, Farfetch CEO José Neves talks about personalizing fashion, the industry’s problem with waste, and the unexpected benefits of a global recession.

Use NHL star P.K. Subban’s mental checklist to start your day right

He’s got tips for ending your day right, too.

Think twice before pitching VC Arlan Hamilton your cannabis company

The diversity-focused venture capitalist offers a blunt assessment of problems her funds are trying to address.

Exclusive: Starbucks to ditch plastic straws by 2020

Beginning in 2020, all of Starbucks’s cold drinks will be served with either strawless lids, or paper or compostable straws.

How Red Antler Shaped Three Breakthrough Brands