Amber Mac

Amber Mac is a bestselling author, TV host, speaker, and strategist. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV and currently co-hosts a popular show on Laporte's TWiT.tv network. In June 2010, Amber wrote a book about how to use social media to build your brand. Power Friending was published by Portfolio/Penguin in New York. As the Miami Herald said in their review of the book, "Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page." She speaks throughout North America about social media trends and best practices. After more than a decade working as a web strategist in San Francisco, Boston, and Toronto, Amber now runs her own new media agency, Konnekt. On Twitter, she tweets as @ambermac.

Amber Mac

Jonah Berger On The Science Behind Why Things Go Viral

Why Some Of The Most Celebrated Inventions Are Corrected Failures

Etsy’s CEO On Bringing Out The Human Element In Commerce

Charles Duhigg On How The Power of Habit Drives Everything In Life (And Business)

3 Steps To Hire The Right Assistant

Hiring an assistant takes careful consideration of your own needs–and how they will fit into your life.

The Startup That Wants to Change The Way We Do Presentations

Social Media’s Next Act: Disappearing, Private, Secret-Filled Networks

The next step in social media isn’t more authenticity–but anonymity.

Eric Harris On The Secrets Behind BuzzFeed’s Winning Content Formula

Meeting Etiquette 101: Fist Bumps, Going Topless, And Picking Up Tabs

Don’t forget these rules of thumb on how best to behave when faced with sticky business situations.

4 Of The Hottest Online Learning Tools For Entrepreneurs

Thinking about starting or improving your own business? With so much learning at your fingertips, it would be silly not to take advantage of these four trending online resources.

From Flickr To Findery: Caterina Fake On Building Online Communities

Reputation Matters: The Top 10 Best And Worst CEOs

These 20 CEOs have made names for themselves–for better or worse. Here are their reputation rankings, according to a recent survey.

The Entrepreneur Who Is Helping Companies Ban Email And Track Employees’ Coffee Habits

How to Lose Jobs And Alienate People On LinkedIn

Lurking, over-sharing, being lazy–if you’re making these mistakes on LinkedIn, you’re doing your career a disservice. Here’s how to tweak your LinkedIn experience to work for your advantage.

Shopify’s Harley Finkelstein On Asking For Forgiveness Instead of Permission

5 (Relatively Simple) Steps To B2B Social Media Marketing Success

The business to business world has been a bit slow to buy into social media marketing, but that’s changing quickly. Invest in your online presence with these five tips for B2B marketing success.

Is Minecraft The Future Of Social Networking?

The future of social networking might look more like multiplayer building blocks than character limits and check-ins.

3 Steps To Protect Your Facebook Privacy

Facebook is turning 10–time for your privacy settings to grow up, too.

Radiolab’s Jad Abumrad On Storytelling With Sound

Meet The Corporate Fixers: 5 Business Leaders Tasked With Tackling Big Problems

Every business–even the biggest ones–face a litany of problems each and every day. And somebody has to fix them.

Impact

Gene therapies can be a miracle cure–except when our immune systems won’t let them

Don’t give Gillette credit unless it does a lot more than making an ad

Bill Gates offers Trump free lessons about foreign aid

Creativity

Top 5 ads of the week: AeroMexico airline hilariously trolls America

Nobody wants anything to do with R. Kelly–including his label, Sony

Chevrolet is the latest brand to underestimate people’s appetite for truth

Co.Design

The legendary bike designed by Jean Prouvé in 1941 is being reproduced

Why every ski trail map looks the same

This Ikea kitchen is incubating the robots of the future

Work Life

Want to improve your career this year? Try these 5 things

Adopt these habits to achieve work-life balance this year

The simplest and most useful advice I’ve ever gotten in business