Amber Mac

Amber Mac is a bestselling author, TV host, speaker, and strategist. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV and currently co-hosts a popular show on Laporte's TWiT.tv network. In June 2010, Amber wrote a book about how to use social media to build your brand. Power Friending was published by Portfolio/Penguin in New York. As the Miami Herald said in their review of the book, "Amber Mac is a virtual Swiss Army Knife of networking: she displays an endless amount of enthusiasm and energy that nearly crackles off the page." She speaks throughout North America about social media trends and best practices. After more than a decade working as a web strategist in San Francisco, Boston, and Toronto, Amber now runs her own new media agency, Konnekt. On Twitter, she tweets as @ambermac.

Amber Mac

Jonah Berger On The Science Behind Why Things Go Viral

Why Some Of The Most Celebrated Inventions Are Corrected Failures

Etsy’s CEO On Bringing Out The Human Element In Commerce

Charles Duhigg On How The Power of Habit Drives Everything In Life (And Business)

3 Steps To Hire The Right Assistant

Hiring an assistant takes careful consideration of your own needs–and how they will fit into your life.

The Startup That Wants to Change The Way We Do Presentations

Social Media’s Next Act: Disappearing, Private, Secret-Filled Networks

The next step in social media isn’t more authenticity–but anonymity.

Eric Harris On The Secrets Behind BuzzFeed’s Winning Content Formula

Meeting Etiquette 101: Fist Bumps, Going Topless, And Picking Up Tabs

Don’t forget these rules of thumb on how best to behave when faced with sticky business situations.

4 Of The Hottest Online Learning Tools For Entrepreneurs

Thinking about starting or improving your own business? With so much learning at your fingertips, it would be silly not to take advantage of these four trending online resources.

From Flickr To Findery: Caterina Fake On Building Online Communities

Reputation Matters: The Top 10 Best And Worst CEOs

These 20 CEOs have made names for themselves–for better or worse. Here are their reputation rankings, according to a recent survey.

The Entrepreneur Who Is Helping Companies Ban Email And Track Employees’ Coffee Habits

How to Lose Jobs And Alienate People On LinkedIn

Lurking, over-sharing, being lazy–if you’re making these mistakes on LinkedIn, you’re doing your career a disservice. Here’s how to tweak your LinkedIn experience to work for your advantage.

Shopify’s Harley Finkelstein On Asking For Forgiveness Instead of Permission

5 (Relatively Simple) Steps To B2B Social Media Marketing Success

The business to business world has been a bit slow to buy into social media marketing, but that’s changing quickly. Invest in your online presence with these five tips for B2B marketing success.

Is Minecraft The Future Of Social Networking?

The future of social networking might look more like multiplayer building blocks than character limits and check-ins.

3 Steps To Protect Your Facebook Privacy

Facebook is turning 10–time for your privacy settings to grow up, too.

Radiolab’s Jad Abumrad On Storytelling With Sound

Meet The Corporate Fixers: 5 Business Leaders Tasked With Tackling Big Problems

Every business–even the biggest ones–face a litany of problems each and every day. And somebody has to fix them.

Impact

This urban-scale wind turbine could generate power on your fire escape

More than 20,000 French students have pledged to not work for polluting companies

This free mug-share keeps you from wasting paper cups

Creativity

Here’s what John F. Kennedy’s Twitterfeed would look like

Michelle Obama talks hair and the “angry black woman” stereotype on final “2 Dope Queens”

Fox News may be on a Twitter blackout, but this unflattering graphic is still trending

Co.Design

Chris Milk’s first AR app is here, and it’s revolutionary

Here are some dread-inducing statistics on open plan offices

Lego’s latest set targets stressed adults

Work Life

How I learned to manage rebel employees (without upsetting everyone else)

Wait, is this a date? Horror stories from female investors working with a male founder

9 CEOs share their favorite productivity hacks