Alaa Rady

Alaa is co-founder and managing director of Enmaa Financial Services, a boutique investment bank that started in Egypt mid 2007, and currently conducting transactions all over the MENA region through offices in Egypt and KSA, one of which was the sale of OrasInvest for 180M US$ in 2008. Alaa’s background spans manufacturing, sales and marketing, turnarounds, start-ups and general management. He started his career at Mars Inc. with whom he worked in several markets including Dubai, Egypt, Jordan, Lebanon and Algeria. His last position was a ‘’Market Manager’’ in Algeria where he was responsible for starting Mars operations from scratch. Alaa worked for Bain & Company as a Management and Strategy consultant in the Paris/Belgium office, focusing on new clients in the Middle East, working on a variety of projects in private sector development, strategy, organization and M&A across France, Spain, Qatar, Kuwait and the UAE.

Alaa is a construction engineer from the American University in Cairo, and received his MBA from INSEAD (France and Singapore and Wharton in the US) and currently heads the INSEAD alumni association in Egypt. Alaa is currently undergoing his Doctorate of Business Administration, in the Instituto de Impresa (IE business school) as a part time program in Spain, where he publishes articles in various business publications in the MENA region, and lectures part-time in different universities.

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