Adrian Ott

Adrian Ott, award-winning author, speaker, and CEO of Exponential Edge Inc., was called “one of Silicon Valley’s most respected strategists” by Consulting Magazine. She helps relentless visionary executives to foresee disruptive opportunities and accelerate market leadership. Her bestselling book, THE 24-HOUR CUSTOMER, was named a Best Business Book of the Year by USA Book News (2011) and Library Journal (2010). She also serves on the Advisory Board of WITI. Follow her @ExponentialEdge.

Instead Of Taking Your Daughters To Work, Introduce Them To Technology

Your cubicle, email inbox, and the corporate lunchroom are not that inspiring. Why not try a fresh (and more engaging) approach to Taking Your Daughters and Sons to Work Day?

Instead Of Taking Your Daughters To Work, Introduce Them To Technology

Fast Company Magazine

A Look Around The Bend On The Health Innovation Highway

We are experiencing the equivalent of the pre-Internet 1980s in health care–innovation is slow, expensive, and out of reach for most organizations. But new platforms revolutionizing medical innovation are emerging.

A Look Around The Bend On The Health Innovation Highway

Medical Innovation Needs Silicon Valley Speed, Stat

The U.S. medical discovery-to-patient process moves at a glacial pace and is in desperate need of an overhaul; lessons learned in Silicon Valley can be applied to eliminate bottlenecks. How One Mind for Research and FasterCures are collaborating with industry, universities, and government to tackle the issue.

Medical Innovation Needs Silicon Valley Speed, Stat

The Age Of The Platform

Why Open Services Are The Future of Innovation

24-Hours: Where Does The Time Go? [Infographic]

Analytics And Info Overload: Insights From eBay, Adobe, And Oracle

5 Triggers That Make Your Product Addicting

How To Gain Buy-In For Your Idea In 60 Seconds Or Less

Time Magnets: Louis XIV, Social Strategy, and Games

Revenue Model Innovation: How to Generate Sales in a World of Free

Want To Be A CMO? The Career Path May Surprise You

Mea Culpa Marketing: Were Groupon’s Gaffes Intentional?

Stop Wasting Money on Brand Preference. Think Brand Relevance.

7 Game-Changing Customer Trends for 2011

Make Your Resolutions Stick – Forget About Them

Supercharge the Value of Your Gift – Without Spending More Money

Facebook Messages: Time-Value Innovation Trumps Feature Innovation

How Social Media Has Changed the Workplace [Study]

How The Brain Reacts When We Have Too Much To Do [Infographic]

Impact

This new bank account pays you for shopping at responsible businesses

Gig economy platform Thumbtack is helping its users get benefits

How to design a system for ethical innovation in tech

Creativity

Super-sized Ikea tub toys are cleaning up London’s river trash

Sad men are already trying to Last Jedi the audience score for Captain Marvel

After a terrible, horrible, no good, very bad 2017, SoundCloud is on the mend with more features

Co.Design

The Fyre Festival’s terrible pitch deck is now lorem ipsum

Trying to quit plastic? This startup sells soap in milk cartons

Refresh this crazy website to create new people who don’t exist

Work Life

These six pieces of traditional resume advice are totally wrong

5 successful women give advice they wish they would have taken in their 20s

Here’s what happened when I interviewed for a new job while heavily pregnant