Adrian Ott

Adrian Ott, award-winning author, speaker, and CEO of Exponential Edge Inc., was called “one of Silicon Valley’s most respected strategists” by Consulting Magazine. She helps relentless visionary executives to foresee disruptive opportunities and accelerate market leadership. Her bestselling book, THE 24-HOUR CUSTOMER, was named a Best Business Book of the Year by USA Book News (2011) and Library Journal (2010). She also serves on the Advisory Board of WITI. Follow her @ExponentialEdge.

Instead Of Taking Your Daughters To Work, Introduce Them To Technology

Your cubicle, email inbox, and the corporate lunchroom are not that inspiring. Why not try a fresh (and more engaging) approach to Taking Your Daughters and Sons to Work Day?

Instead Of Taking Your Daughters To Work, Introduce Them To Technology

Fast Company Magazine

A Look Around The Bend On The Health Innovation Highway

We are experiencing the equivalent of the pre-Internet 1980s in health care–innovation is slow, expensive, and out of reach for most organizations. But new platforms revolutionizing medical innovation are emerging.

A Look Around The Bend On The Health Innovation Highway

Medical Innovation Needs Silicon Valley Speed, Stat

The U.S. medical discovery-to-patient process moves at a glacial pace and is in desperate need of an overhaul; lessons learned in Silicon Valley can be applied to eliminate bottlenecks. How One Mind for Research and FasterCures are collaborating with industry, universities, and government to tackle the issue.

Medical Innovation Needs Silicon Valley Speed, Stat

The Age Of The Platform

Why Open Services Are The Future of Innovation

24-Hours: Where Does The Time Go? [Infographic]

Analytics And Info Overload: Insights From eBay, Adobe, And Oracle

5 Triggers That Make Your Product Addicting

How To Gain Buy-In For Your Idea In 60 Seconds Or Less

Time Magnets: Louis XIV, Social Strategy, and Games

Revenue Model Innovation: How to Generate Sales in a World of Free

Want To Be A CMO? The Career Path May Surprise You

Mea Culpa Marketing: Were Groupon’s Gaffes Intentional?

Stop Wasting Money on Brand Preference. Think Brand Relevance.

7 Game-Changing Customer Trends for 2011

Make Your Resolutions Stick – Forget About Them

Supercharge the Value of Your Gift – Without Spending More Money

Facebook Messages: Time-Value Innovation Trumps Feature Innovation

How Social Media Has Changed the Workplace [Study]

How The Brain Reacts When We Have Too Much To Do [Infographic]

Impact

These cute backyard houses are entirely 3D-printed

BP wants to become the world’s largest renewables producer (but still pump a lot of oil)

This mobile game lets you build ecosystems that will help solve real-world ecological problems

Creativity

Why Cheetos is taking its Flamin’ Hot brand into mac and cheese

Why Disney hasn’t shared how many people watched ‘Hamilton’

How Jasmine Jordan is elevating women’s sneakerhead culture

Co.Design

NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it?

How creativity can help us navigate COVID-19: Lessons from the 19th century

Companies use cookies to get you to buy more stuff. Could it have the opposite effect?

Work Life

A Green Beret shares how to deal with uncertainty as a leader

This algorithm could make it easier for over 73 million Americans to get jobs

There’s no easy hack to allyship. Here’s what it really takes to support BIPOC