The legendary Apple research group that shaped our world

Before Steve Jobs gave it the ax in 1997, the Advanced Technology Group developed some of the most influential technology of the century.

Watch Apple apologize for the 1984 Mac introduction

3 Essential Branding Lessons From A Rare Steve Jobs Interview

Jobs’s work with legendary designer Paul Rand taught him lessons that any designer, client, or entrepreneur should take to heart.

The Design Theory Behind Amazon’s $5.6 Billion Success

Amazon’s success brings into relief a principle that is sometimes hard to swallow in the design community: Successful design is not necessarily beautiful.

Apple Park Employees Reportedly Can’t Stop Walking Into Its Glass Walls

Maybe everyone at Apple’s new headquarters should be paying attention to real life?

The Female Supercomputer Designer Who Inspired Steve Jobs

The designer and artist Tamiko Thiel gets her due in a new show at MoMA.

How Corning’s Crash Project For Steve Jobs Helped Define The iPhone

If the iPhone had shipped with its original plastic screen rather than Gorilla Glass, the whole experience would have been less magical.

The iPhone X Is A User Experience Nightmare

How did we go from the most elegant user experience ever created to this mess?

The Father Of Mobile Computing Is Not Impressed

He influenced Jobs and dreamed up a digital future designed for learning and thinking. Fifty years on, Alan Kay is still waiting for his dream to come true.

Everything About The iPhone X Gets Mocked In This Devastating Parody

Can Apple’s iPhone X Break Its Losing Streak?

Apple’s Worst Design Ever

What Would Steve Tweet?

Apple doesn’t “do” social media. But as Cupertino hunts for a social media strategist, it’s hard not to wonder.

This Is What It Would Look Like If Apple Disrupted The Beatles’ Album Covers

Apple’s “Pirates Of Silicon Valley” Flag Gets Rehoisted

Legendary graphic designer Susan Kare recreates a computer counter-culture icon.

Business Lessons From The Hells Angels

History of Apple in Under 3 Minutes

Steve Jobs’s Biggest Talent Wasn’t What You Think It Was