patagonia

It Might Get Loud: Patagonia’s New VP Of Marketing Doubles Down On Brand Mission

News

Report: Apple buys German company that holds key technology for augmented reality glasses

Attention iPad fans: iOS 11 is now an extremely tempting public beta

Attention iPad fans: iOS 11 is now an extremely tempting public beta

CBO says Senate health care bill would leave 22 million people uninsured over the next decade

CBO says Senate health care bill would leave 22 million people uninsured over the next decade

Pharma bro trial’s first big challenge? Finding jurors who don’t think Martin Shkreli is terrible

Pharma bro trial’s first big challenge? Finding jurors who don’t think Martin Shkreli is terrible

NASA and Lockheed Martin hope you don’t hear this supersonic jet coming

NASA and Lockheed Martin hope you don’t hear this supersonic jet coming

Apple rents a few SUVs from Hertz, Hertz shares jump 14%

Get ready to (maybe) hear a lot more ads on your favorite podcasts

Get ready to (maybe) hear a lot more ads on your favorite podcasts

Missouri women are a Senate vote away from living in an early stage of “The Handmaid’s Tale”

Missouri women are a Senate vote away from living in an early stage of “The Handmaid’s Tale”

The Super NES Classic will include an ill-fated 1990s game that never made it to market

The Super NES Classic will include an ill-fated 1990s game that never made it to market

Waymo just tapped Avis to help it manage future self-driving car fleets

Here are some MIT drones that can fly and drive to get you through your Monday

Study: More boomers, senior citizens, and even Republicans are coming around to gay marriage

Study: More boomers, senior citizens, and even Republicans are coming around to gay marriage

Because flying is stressful enough, the TSA will not make you remove books from your carry-on—updated

Because flying is stressful enough, the TSA will not make you remove books from your carry-on—updated

Just in time for the Fourth of July, Trump’s travel ban gets a second chance

Just in time for the Fourth of July, Trump’s travel ban gets a second chance

SCOTUS will weigh in on that baker who refused to make a cake for a gay wedding

SCOTUS will weigh in on that baker who refused to make a cake for a gay wedding

Watch J.K. Rowling’s 20th-anniversary Harry Potter tweet spread around the world

Report: The owner of the National Enquirer is eyeing Time Inc.

Report: The owner of the National Enquirer is eyeing Time Inc.

This will make you understand why you click on certain headlines and not others

Check out SpaceX’s Iridium 2 launch

Now Facebook is getting into original TV programming

New Patagonia Short Film Shows How Fair Trade Shopping Is Good For Business

New Patagonia Short Film Shows How Fair Trade Shopping Is Good For Business

Patagonia’s Business Manifesto Still Ahead Of Its Time 10 Years Later

Patagonia’s Business Manifesto Still Ahead Of Its Time 10 Years Later

Apply between June 15 to Sept 7

Nominate Your Brand for the 2018 Most Innovative Companies!

Patagonia Is Going To Make You Think Differently About Food

Patagonia Is Going To Make You Think Differently About Food

Why Patagonia Is Taking Its Tools For Grassroots Activism To The Masses

Why Patagonia Is Taking Its Tools For Grassroots Activism To The Masses

Video

How Collaborating With Tony Fadell Sparked Half A Decade Of Creativity

How Collaborating With Tony Fadell Sparked Half A Decade Of Creativity

The Time To Act On Climate Change Is Now

The Time To Act On Climate Change Is Now

Following A String Of Losses, Can Democrats Rebound In 2018?

Following A String Of Losses, Can Democrats Rebound In 2018?

How One Art Festival Encourages And Celebrates Global Diversity

How One Art Festival Encourages And Celebrates Global Diversity

Snapchat Unveils A New Way For You To Stalk Your Friends--And Other Stories You Might've Missed

Snapchat Unveils A New Way For You To Stalk Your Friends--And Other Stories You Might've Missed

This Company Delivers Wine In Bottles, Cans--And Soon, Kegs?

This Company Delivers Wine In Bottles, Cans--And Soon, Kegs?

Grindr For Equality Is Turning The Gay Hookup App Into A Trusted Source Of Health And Wellness Info

Grindr For Equality Is Turning The Gay Hookup App Into A Trusted Source Of Health And Wellness Info

Travis Kalanick Is Out--Where Does Uber Go From Here?

Travis Kalanick Is Out--Where Does Uber Go From Here?

General Stanley McChrystal’s Remedy For A Divided Nation

General Stanley McChrystal’s Remedy For A Divided Nation

Why Webcams And The Internet Are Tools For Art

Why Webcams And The Internet Are Tools For Art

Jeff Garlin Had A Lot Of Odd Jobs That He Mostly Got Fired From

Jeff Garlin Had A Lot Of Odd Jobs That He Mostly Got Fired From

Happy 30th Birthday To The GIF!

Happy 30th Birthday To The GIF!

Seattle's Space Needle Is Getting A Major Facelift--And Other Stories You Might've Missed

Seattle's Space Needle Is Getting A Major Facelift--And Other Stories You Might've Missed

How Previously Working For An Oil Company Helped Shape This Jigsaw Employee’s Values

How Previously Working For An Oil Company Helped Shape This Jigsaw Employee’s Values

Ever Wanted To Eat Your Beer? Well Now You Can

Ever Wanted To Eat Your Beer? Well Now You Can

From Film FX To The U.S. Department of Defense: Inside Zoic’s Revolutionary Lab

From Film FX To The U.S. Department of Defense: Inside Zoic’s Revolutionary Lab

All Stories

It Might Get Loud: Patagonia’s New VP Of Marketing Doubles Down On Brand Mission

Cory Bayers on starting tough conversations, how the brand evaluates content, and turning up the volume on the environmental message.

New Patagonia Short Film Shows How Fair Trade Shopping Is Good For Business

New Patagonia Short Film Shows How Fair Trade Shopping Is Good For Business

The 12-minute short doc illustrates the benefits of conscious consumption on both individuals and the bottom line.

Patagonia’s Business Manifesto Still Ahead Of Its Time 10 Years Later

Patagonia’s Business Manifesto Still Ahead Of Its Time 10 Years Later

Patagonia CEO Rose Marcario talks about Yvon Chouinard’s Let My People Go Surfing, and how it continues to shape the brand’s future.

Patagonia Is Going To Make You Think Differently About Food

Patagonia Is Going To Make You Think Differently About Food

Their new doc Unbroken Ground is also a 25-minute ad for the brand’s new food business, Patagonia Provisions.

Why Patagonia Is Taking Its Tools For Grassroots Activism To The Masses

Why Patagonia Is Taking Its Tools For Grassroots Activism To The Masses

The brand has published a new book and podcast series to take lessons from its longstanding activism conference to a wider audience.

What Patagonia Learned So Far From Mixing Content Strategy And Activism

What Patagonia Learned So Far From Mixing Content Strategy And Activism

Campaigns and Advocacy Director Hans Cole talks about the new doc Jumbo Wild, how the New Localism strategy is evolving, and more.

New Patagonia Film “Jumbo Wild” Aims To Keep British Columbia Wilderness Wild

New Patagonia Film “Jumbo Wild” Aims To Keep British Columbia Wilderness Wild

The brand joins the 24-year fight to save the iconic Jumbo Valley from resort development with a full-length documentary.

See Patagonia’s Paddle Protest For Oil Drilling Safety On California Coast

See Patagonia’s Paddle Protest For Oil Drilling Safety On California Coast

Together with Surfrider Foundation, protest was to raise awareness for proposed oil drilling legislation in State Assembly.

Coke’s Tale Of Friendship, Pampers’ Poofaces: The Top 5 Ads Of The Week

Coke’s Tale Of Friendship, Pampers’ Poofaces: The Top 5 Ads Of The Week

Patagonia wants to “Free the Snake,” Always gets “Unstoppable,” and a PSA breaks down social barriers.

A New Patagonia Campaign Aims To Restore America’s Greatest Salmon River

A New Patagonia Campaign Aims To Restore America’s Greatest Salmon River

The short doc “Free the Snake” makes the case for unfettered salmon runs and urges consumers to sign a dam removal petition.

Ideas

Is Seattle’s Rising Minimum Wage Helping Or Hurting Low-Wage Workers?

Is Seattle’s Rising Minimum Wage Helping Or Hurting Low-Wage Workers?

How Trump Has Changed How We’re Giving To Charity

This Electric Bike Company Will Search The Entire World If Your Bike Gets Stolen

Entertainment

Here’s Every Single In-Joke From The Title Sequences Of “Silicon Valley”

Here’s Every Single In-Joke From The Title Sequences Of “Silicon Valley”

SZA Goes On “The Pharcyde,” Haim Does A One-Take: This Week In Music

The Top 5 Ads Of (Last) Week: Cannes Lions Grand Prix Edition

Co.Design

NYC’s First LGBT Monument Will Be A Luminous Garden Of Rainbows

NYC’s First LGBT Monument Will Be A Luminous Garden Of Rainbows

What America Will Look Like In 2060

Innovation By Design

This Wearable Flirts For You

Fast Company

Is Seattle’s Rising Minimum Wage Helping Or Hurting Low-Wage Workers?

Is Seattle’s Rising Minimum Wage Helping Or Hurting Low-Wage Workers?

Here’s Every Single In-Joke From The Title Sequences Of “Silicon Valley”

How Trump Has Changed How We’re Giving To Charity