How ‘legacy media’ became a toxic brand
From tech CEOs like Musk and Zuckerberg to politicians and even journalists, everyone has a new favorite punching bag: legacy media.
Marketing Innovation
The dream of an affordable car is dying—and tariffs could make it worse
About a third of budget vehicles for the U.S. market are built in Mexico, which could soon be hit with tariffs.
What brands can learn from Costco’s no-nonsense defense of DEI
In a cultural back-and-forth that’s been defined largely by posturing, pandering, and threats, Costco is trying to stick to business.
Big Advertising just got bigger with Omnicom’s Interpublic merger
If successful, a merger between Omnicom Group and Interpublic would form the largest ad company on the planet.
5 great holiday ads that are actually worth watching
There are piles of holiday advertising this time of year. Here are the five best commercials (so far).
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Latest Marketing Innovation News
Why Jaguar’s controversial new logo actually signals a big shift in car branding
Car makers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more lowercase.
Taylor Swift might just save Target’s Christmas
More Black Friday shoppers have been buying online, but this year they actually showed up at Target—thanks to Taylor Swift.
Skechers ‘AI slop’ ad draws ire, Alex Cooper’s Unwell underwhelms, and Skims hits the slopes with nude-hued outerwear
This is the branding news we're following this week.
Chappell Roan, Kamala, and Shein are the most mispronounced words of 2024
Chappell Roan is your favorite artist's favorite artist, but do you know how to say her name? The star made Babbel's list of most flubbed words of 2024.
Why a Sephora advent calendar went viral for all the wrong reasons
Unboxing advent calendars is popular on YouTube and TikTok, but Sephora's Beauty Insider advent calendar backfired on the brand.
‘I wanted to do something different’: Why Danny McBride treats his tequila startup like a movie
'There were no ad agencies involved, there was no marketing department,' says actor Danny McBride, founder of Don Gato tequila.
Zoom just rebranded itself to Zoom
Zoom just dropped 'video' from its official name, and it’s a subtle change that's a big tell about where the company is headed.
That emotional new Volvo commercial isn’t ‘pro-family.’ It’s just advertising
Brands have always tapped into the emotional currents of raising a family. And Volvo's new ad is no different.
Donald Trump sends a message—in a Big Mac Combo Meal
Donald Trump's recent photoshoot with RFK, Jr. sent a clear message about McDonald's, even as it rolls out jugs of McRib sauce.
Forget crypto bros and Lambos: Coinbase is prepared for the post-election crypto boom
Coinbase CMO Kate Rouch reveals the brand strategy that took Coinbase from the doldrums of 2022 to the optimism of today.
Jaguar’s controversial rebrand is bringing the car into the EV era
The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads.
What happened when Ford paid a famous YouTuber to drive around the globe in an EV
For Ford's big new ad, YouTuber Lexie Alford drove across 27 countries in an electric Ford Explorer. The journey showed the promise—and the perils—of the technology.
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Mattel apologizes for its ‘Wicked’ box, Target introduces ‘Hot Santa,’ and McDonald’s gets a Doodles NFT cup
These are the branding stories we're reading this week.
See McDonald’s new holiday cups, designed by Pharrell’s Doodles
McCafe cups are about to drop digital collectibles.
Disney’s new ad by Taika Waititi aims right for your heartstrings
The Magic Kingdom has dropped its contender for the holiday advertising championship title.
Dill toothpaste and pickle margaritas: How Grillo’s wacky pickle collabs have made the brand blow up
Grillo’s wants to be a lifestyle brand as much as a pickle company. And, well, it’s working.
Trader Joe’s holiday items have begun to arrive—and so has the FOMO marketing
Last year, Trader Joe's rolled out nearly 500 seasonal holiday items. YouTubers and influencers stand ready to review this year's batch.
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
Here's the branding news we're tracking this week.
Meet Modern Arts, the agency making ad documentaries you actually want to watch
Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.
Trump served fries, but Democrats helped fix McDonald’s broken ice cream machines
‘When I’m president the McDonald’s ice cream machines will work great again!’ Trump promised. The Biden administration beat him to the punch.
