Issue 141

December 2009/January 2010

Fast Company Magazine

Letter from the Editor: Attitude Is Everything

My father-in-law uses an expression, “Attitude is everything.” It’s his nonconfrontational way of saying, “Stop complaining.” This expression has been on my mind lately when I talk to media and advertising executives about the disruption and uncertainty in their industries. I hear a lot of nostalgia, resistance, and barely contained anger as lucrative ways of doing business are undercut by shifts in technology, new spending patterns, and client enthusiasm for ideas that have never been tried before. It’s no wonder that AMC’s Mad Men has become such a cultural touchstone.

Letter from the Editor: Attitude Is Everything
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