Industry POV

Creativity

“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising

Andrew Keller, CEO of agency CP+B, recently sent an email screed to all staff, intended as a call-to-action of sorts–for the agency and for the industry. In it, he outlined, at length, the state of the brand world and his forecast for where things were headed, talking about brands and agencies changing culture, about social media as a behavior rather than a medium, about content creation, and just generally creating a brand that was fit for the modern era. An edited version of the email appears here.

“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising
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Creativity

Madison Avenue’s Identity Crisis (And Why Silicon Valley Still Needs To Learn From The Ad Industry)

Last year, Rei Inamoto stirred up debate with his piece, “Why Ad Agencies Should Act More Like Tech Startups.” Since then, Inamoto has found that Madison Avenue hasn’t done enough to evolve and to learn from the tech world. But, Inamoto cautions, that learning shouldn’t be one-way–and he points out some of the contradictions of the startup world and what it can learn from Madison Avenue.

Madison Avenue’s Identity Crisis (And Why Silicon Valley Still Needs To Learn From The Ad Industry)
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