Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

05.05.21 | 5:11 pm

The CDC’s eviction moratorium was overturned: Here’s what that means for renters

The CDC’s eviction moratorium was overturned: Here’s what that means for renters

05.05.21 | 3:35 pm

When are the Brood X cicadas coming? This map and tracker app will tell you

When are the Brood X cicadas coming? This map and tracker app will tell you

05.05.21 | 1:51 pm

Want to feel good about gymnastics again? Watch 32-year-old Chellsie Memmel train

Want to feel good about gymnastics again? Watch 32-year-old Chellsie Memmel train

05.05.21 | 12:14 pm

Peloton Tread recall: What to do if you have a treadmill in your house right now

Peloton Tread recall: What to do if you have a treadmill in your house right now

05.05.21 | 9:46 am

Will Donald Trump ever be allowed back on Facebook? After Oversight Board rules, we still don’t know

Will Donald Trump ever be allowed back on Facebook? After Oversight Board rules, we still don’t know

05.05.21 | 7:36 am

Here are the best Cinco de Mayo 2021 freebies and deals

Here are the best Cinco de Mayo 2021 freebies and deals

05.04.21 | 3:54 pm

Why is there a chlorine shortage? Here’s what summer swimmers should know

Why is there a chlorine shortage? Here’s what summer swimmers should know

05.04.21 | 3:43 pm

Are you hoping for a fourth IRS stimulus check? Here’s where you have the most company

Are you hoping for a fourth IRS stimulus check? Here’s where you have the most company

05.04.21 | 11:51 am

Burger King goes green with eco-friendly packaging

Burger King goes green with eco-friendly packaging

05.04.21 | 11:20 am

Twitter wants to help you break free from annoying internet ads

Twitter wants to help you break free from annoying internet ads

05.04.21 | 9:00 am

May the Fourth be with you: These are the top mobile games to download on Star Wars Day

May the Fourth be with you: These are the top mobile games to download on Star Wars Day

05.04.21 | 7:41 am

Dogecoin hits record highs as the cryptocurrency begins trading on eToro

Dogecoin hits record highs as the cryptocurrency begins trading on eToro

05.04.21 | 7:36 am

RIP gymnastics leotards. Hello, unitards

RIP gymnastics leotards. Hello, unitards

05.03.21 | 6:17 pm

As Clubhouse downloads plummet, clones hope they can convince users that audio is the future

As Clubhouse downloads plummet, clones hope they can convince users that audio is the future

05.03.21 | 5:48 pm

Child tax credits and stimulus checks for 2021 are not confusing with these handy calculators

Child tax credits and stimulus checks for 2021 are not confusing with these handy calculators

05.03.21 | 1:24 pm

Have you fallen for one of these 400 bogus COVID-19 health claims? The FTC hopes not

Have you fallen for one of these 400 bogus COVID-19 health claims? The FTC hopes not

05.03.21 | 9:41 am

Can you hear me now? Verizon is selling Yahoo and AOL for $5B

Can you hear me now? Verizon is selling Yahoo and AOL for $5B

05.03.21 | 8:25 am

IRS tax refund delay: Still calling the phone number? Here’s why you can’t get through

IRS tax refund delay: Still calling the phone number? Here’s why you can’t get through

05.03.21 | 7:18 am

Ethereum hits all-time high: Why the bitcoin competitor ETH is surging past $3,000

Ethereum hits all-time high: Why the bitcoin competitor ETH is surging past $3,000

04.30.21 | 12:21 pm

Pfizer and BioNTech want to vaccinate European kids ages 12-15

Pfizer and BioNTech want to vaccinate European kids ages 12-15

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

This new app from Google is designed to preserve the words of fading languages

Watch this flat-pack pasta transform into shapes as it boils

This map shows the climate impacts on every county in the Western U.S.

News

The CDC’s eviction moratorium was overturned: Here’s what that means for renters

When are the Brood X cicadas coming? This map and tracker app will tell you

Want to feel good about gymnastics again? Watch 32-year-old Chellsie Memmel train

Co.Design

Nintendo’s Game Builder Garage teaches your kid to code

This clever iPhone wallpaper ensures your battery will never die again

LEED for the COVID-19 era is here

Work Life

An exhausted founder asks Maynard Webb: Should I throw in the towel?

The myth of multitasking

A CEO’s evolution from hard charger to ‘somebody who believes in human magic’