Fast Company posts tagged Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

04.20.19 | 6:00 am

Columbine 20 years later: This map shows every school shooting since

Columbine 20 years later: This map shows every school shooting since

04.19.19 | 6:00 pm

How and when to watch the 2019 Lyrid meteor showers

How and when to watch the 2019 Lyrid meteor showers

04.19.19 | 3:27 pm

Disney CEO Bob Iger’s compensation is “insane,” says Abigail Disney

Disney CEO Bob Iger’s compensation is “insane,” says Abigail Disney

04.19.19 | 2:30 pm

This skin care line was created by a rocket scientist

This skin care line was created by a rocket scientist

04.19.19 | 1:20 pm

Michelle Pfeiffer on why her new safe scents pass the smell test

Michelle Pfeiffer on why her new safe scents pass the smell test

04.19.19 | 1:05 pm

Here’s a horse doing ASMR so you’ll be inspired to visit Lexington, Kentucky

Here’s a horse doing ASMR so you’ll be inspired to visit Lexington, Kentucky

04.19.19 | 11:35 am

The end of Likes? Instagram follows Twitter in mulling downgrade to influencer mentality

The end of Likes? Instagram follows Twitter in mulling downgrade to influencer mentality

04.19.19 | 11:08 am

Mental health concerns by state: This map shows the most googled terms

Mental health concerns by state: This map shows the most googled terms

04.19.19 | 9:00 am

20 years after Columbine, the long-term effects of gun violence linger

20 years after Columbine, the long-term effects of gun violence linger

04.19.19 | 6:10 am

Uber’s self-driving car unit just raised another $1 billion

Uber’s self-driving car unit just raised another $1 billion

04.18.19 | 6:00 pm

2020 presidential predictions? You’d be crazy to make them, says Harvard’s Nancy Gibbs

2020 presidential predictions? You’d be crazy to make them, says Harvard’s Nancy Gibbs

04.18.19 | 4:00 pm

Celiacs beware: Study found gluten in 32% of “gluten-free” food

Celiacs beware: Study found gluten in 32% of “gluten-free” food

04.18.19 | 2:47 pm

Why TPG’s James Coulter just said no to Juul

Why TPG’s James Coulter just said no to Juul

04.18.19 | 1:55 pm

Mitsubishi’s new jet is exactly what Boeing doesn’t need right now

Mitsubishi’s new jet is exactly what Boeing doesn’t need right now

04.18.19 | 1:29 pm

Pinterest just IPO’d and its stock skyrocketed nearly 30%

Pinterest just IPO’d and its stock skyrocketed nearly 30%

04.18.19 | 12:24 pm

Here are some funny “Harm to Ongoing Matter” memes to ease your redaction pain

Here are some funny “Harm to Ongoing Matter” memes to ease your redaction pain

04.18.19 | 11:38 am

Read Robert Mueller’s full report here, minus the redactions of course

Read Robert Mueller’s full report here, minus the redactions of course

04.18.19 | 10:53 am

Etihad Airways flies without single-use plastic for Earth Day 2019

Etihad Airways flies without single-use plastic for Earth Day 2019

04.18.19 | 10:09 am

Finally! Google-Amazon cold war thaws as YouTube comes to Fire TV

Finally! Google-Amazon cold war thaws as YouTube comes to Fire TV

04.18.19 | 7:57 am

Report: Bottled water made by Whole Foods and Dr. Pepper has unsafe amounts of arsenic

Report: Bottled water made by Whole Foods and Dr. Pepper has unsafe amounts of arsenic

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

Why haven’t we evolved a solution to aging?

To fix the climate, we have to fix our soil

High CO2 levels will wreck plants’ nutritional value, so don’t plan on surviving on vegetables

Creativity

“The day innocence died”: How the media covered Columbine 20 years ago

That tone-deaf Ancestry ad was playing on Canadian emotions about Americans

Netflix is opening a production hub in NYC

Co.Design

An ex-Apple designer explains why Cupertino didn’t address screen addiction earlier

The real reason why luxury fashion brands love the art world

Furniture made out of old jeans is way more beautiful than it sounds

Work Life

You should take “you have too much time on your hands” as a compliment

Running a business helped me recover from burnout. Here’s how

Five things every cover letter needs and one thing to delete