Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

03.01.21 | 12:55 pm

How Trump’s return showed us what we’ve gained since he left

How Trump’s return showed us what we’ve gained since he left

03.01.21 | 10:24 am

IRS stimulus check calculator: How much will you get from the American Rescue Plan?

IRS stimulus check calculator: How much will you get from the American Rescue Plan?

03.01.21 | 8:14 am

Stop with the Zoom happy hours. Workers really hate them, says this study

Stop with the Zoom happy hours. Workers really hate them, says this study

03.01.21 | 8:07 am

Why are people boycotting Trader Joe’s? What to know about an employee’s COVID-19 safety concerns

Why are people boycotting Trader Joe’s? What to know about an employee’s COVID-19 safety concerns

03.01.21 | 6:15 am

‘No beard’ filter: how to get the viral Snapchat filter and use it on TikTok

‘No beard’ filter: how to get the viral Snapchat filter and use it on TikTok

03.01.21 | 3:01 am

Netflix’s ‘Biggie’ documentary lets Christopher Wallace tell his own story

Netflix’s ‘Biggie’ documentary lets Christopher Wallace tell his own story

02.28.21 | 8:23 pm

The 6 best jokes from Tina Fey and Amy Poehler’s Golden Globes monologue

The 6 best jokes from Tina Fey and Amy Poehler’s Golden Globes monologue

02.28.21 | 9:01 am

How to watch the 2021 Golden Globe Awards live on NBC without cable

How to watch the 2021 Golden Globe Awards live on NBC without cable

02.26.21 | 4:49 pm

Pokémon’s 25th birthday has fans rediscovering Pokémon Go mania

Pokémon’s 25th birthday has fans rediscovering Pokémon Go mania

02.26.21 | 1:57 pm

House stimulus vote update: Here’s the latest on third checks, extra unemployment

House stimulus vote update: Here’s the latest on third checks, extra unemployment

02.26.21 | 12:35 pm

How Dominion Voting Systems’ defamation lawsuit exposes the My Pillow Guy’s patriot act

How Dominion Voting Systems’ defamation lawsuit exposes the My Pillow Guy’s patriot act

02.26.21 | 9:05 am

Actually, men have a hard time getting hired in female-dominated roles, too

Actually, men have a hard time getting hired in female-dominated roles, too

02.26.21 | 8:31 am

Atheists and believers surprisingly share moral values, except for these 2 key differences

Atheists and believers surprisingly share moral values, except for these 2 key differences

02.25.21 | 6:05 pm

‘Travel is coming back,’ says Airbnb, as it beats revenue estimates in first earnings

‘Travel is coming back,’ says Airbnb, as it beats revenue estimates in first earnings

02.25.21 | 3:05 pm

Devastating report shows COVID-19’s impact on NYC arts and culture jobs

Devastating report shows COVID-19’s impact on NYC arts and culture jobs

02.25.21 | 2:22 pm

4 types of Zoom fatigue and how to combat them

4 types of Zoom fatigue and how to combat them

02.25.21 | 12:51 pm

Cryptocurrency moves: Coinbase files to go public after riding the bitcoin rally and doubling revenue

Cryptocurrency moves: Coinbase files to go public after riding the bitcoin rally and doubling revenue

02.25.21 | 12:17 pm

If you’ve been employed during the pandemic, the IRS says beware of this identity-theft scam

If you’ve been employed during the pandemic, the IRS says beware of this identity-theft scam

02.25.21 | 10:59 am

How to get a COVID-19 vaccine by volunteering

How to get a COVID-19 vaccine by volunteering

02.25.21 | 9:36 am

Stimulus update: What the latest plan means for third IRS checks, extra unemployment, child tax credits

Stimulus update: What the latest plan means for third IRS checks, extra unemployment, child tax credits

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

This Chinese EV company swaps batteries instead of waiting for them to charge

This is how the Johnson & Johnson vaccine is different from Pfizer and Moderna’s shots

What if USPS delivered local produce in the mail?

News

How Trump’s return showed us what we’ve gained since he left

IRS stimulus check calculator: How much will you get from the American Rescue Plan?

Stop with the Zoom happy hours. Workers really hate them, says this study

Co.Design

Survival graphics: How businesses become designers in the fight against COVID-19

Inside the $70 million plan to build a beach in Manhattan

Iris van Herpen has always been fascinated with the natural world. Now she wants to save it

Work Life

Home office still uncomfortable? Try these upgrades for a more motivational space

Forget the 4-day workweek. How about the 5-hour work day?

The 5 trigger phrases every leader should stop using