Fast Company posts tagged Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

12.13.18 | 7:00 pm

The Geminid meteor shower is peaking right now: Here’s how to watch

The Geminid meteor shower is peaking right now: Here’s how to watch

12.13.18 | 6:30 pm

The surprising reason why Chipotle is offering free burritos to Hinge users

The surprising reason why Chipotle is offering free burritos to Hinge users

12.13.18 | 4:49 pm

Bogus bomb threats across the U.S. are the scary new way for scammers to seek bitcoin

Bogus bomb threats across the U.S. are the scary new way for scammers to seek bitcoin

12.13.18 | 4:44 pm

Report: Fact-checkers say Facebook has used them for “crisis PR”

Report: Fact-checkers say Facebook has used them for “crisis PR”

12.13.18 | 3:05 pm

ACLU’s warning: “Amazon is dreaming of a dangerous future” of surveillance

ACLU’s warning: “Amazon is dreaming of a dangerous future” of surveillance

12.13.18 | 3:00 pm

Slackers no more: Ex-Compass CFO wants to help Gen X manage their parents’ estates

Slackers no more: Ex-Compass CFO wants to help Gen X manage their parents’ estates

12.13.18 | 2:26 pm

These are the top business apps of 2018, as ranked by Zapier

These are the top business apps of 2018, as ranked by Zapier

12.13.18 | 1:30 pm

Virgin Galactic is closer than ever on its mission to send tourists to the edge of space

Virgin Galactic is closer than ever on its mission to send tourists to the edge of space

12.13.18 | 12:38 pm

Instacart is breaking up with Amazon’s Whole Foods: Here’s what’s next

Instacart is breaking up with Amazon’s Whole Foods: Here’s what’s next

12.13.18 | 12:05 pm

It’ll be at least 2 years until you see Marvel’s Netflix characters again

It’ll be at least 2 years until you see Marvel’s Netflix characters again

12.13.18 | 12:00 pm

Google’s Assistant voice is getting some international flair

Google’s Assistant voice is getting some international flair

12.13.18 | 12:00 pm

No Sega Genesis Mini yet, but classic games come to Amazon’s Fire TV

No Sega Genesis Mini yet, but classic games come to Amazon’s Fire TV

12.13.18 | 11:36 am

Everlane joins the list of fashion brands that want you to spend more than you have

Everlane joins the list of fashion brands that want you to spend more than you have

12.13.18 | 10:15 am

Survey: More support for Sheryl Sandberg at Facebook than in the broader tech industry

Survey: More support for Sheryl Sandberg at Facebook than in the broader tech industry

12.13.18 | 10:00 am

Robinhood launches checking and savings with an almost unheard-of 3% interest rate

Robinhood launches checking and savings with an almost unheard-of 3% interest rate

12.13.18 | 8:31 am

California may soon tax text messages

California may soon tax text messages

12.13.18 | 7:04 am

How to enter Vitaminwater’s $100K ditch-your-smartphone contest

How to enter Vitaminwater’s $100K ditch-your-smartphone contest

12.13.18 | 6:27 am

Taylor Swift has become Big Brother

Taylor Swift has become Big Brother

12.13.18 | 5:18 am

Apple vows to bring up to 15K new jobs to Austin with 133-acre campus

Apple vows to bring up to 15K new jobs to Austin with 133-acre campus

12.13.18 | 3:00 am

Google Maps wants you to use Lime for your last-mile trip

Google Maps wants you to use Lime for your last-mile trip

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

How Lyft is changing itself from a driving company to a transportation company

Inmates in Texas could soon get 3D-printed dentures

This health startup lets you monetize your DNA

Creativity

A plea for TV shows in 2019: Have an exit strategy

100 million hours: Hulu shares just how much Hulu you watched in 2018

Exclusive: “Patagonia is in business to save our home planet.”

Co.Design

The supertall skyscrapers boom is out of control

Porch piracy has ruined online shopping, but there’s a simple fix

These 3 trash can designs are competing to take over the streets of NYC

Work Life

How to hold meetings that spark innovative ideas

Do these things to prepare for a performance review

How to add 20% to your starting salary