Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

09.26.21 | 4:01 am

Who will replace Angela Merkel? One of the most powerful women in world politics is stepping down

Who will replace Angela Merkel? One of the most powerful women in world politics is stepping down

09.24.21 | 1:06 pm

Why everyone is mad about the new Super Mario Bros. movie

Why everyone is mad about the new Super Mario Bros. movie

09.24.21 | 8:41 am

COVID-19 vs. flu symptoms: As delta variant spreads, keep these CDC pages handy for early signs

COVID-19 vs. flu symptoms: As delta variant spreads, keep these CDC pages handy for early signs

09.24.21 | 7:10 am

Why are bitcoin, ether, litecoin and other cryptos crashing? Blame China

Why are bitcoin, ether, litecoin and other cryptos crashing? Blame China

09.23.21 | 1:37 pm

Impossible Foods meatless pork hits tables today: Here’s where you’ll be able to try it

Impossible Foods meatless pork hits tables today: Here’s where you’ll be able to try it

09.23.21 | 11:03 am

Brilliant Earth IPO: Is the stock a diamond in the rough?

Brilliant Earth IPO: Is the stock a diamond in the rough?

09.23.21 | 9:21 am

IRS unemployment refund: Waiting for direct deposit or paper check? Your tax return could be flagged

IRS unemployment refund: Waiting for direct deposit or paper check? Your tax return could be flagged

09.23.21 | 7:05 am

Millionaires to Congress: Tax us!

Millionaires to Congress: Tax us!

09.22.21 | 2:19 pm

EV company Workhorse Group feels more pain on recall news, worries of van safety

EV company Workhorse Group feels more pain on recall news, worries of van safety

09.22.21 | 1:20 pm

A plea to Facebook: Everyone knows you’re villains. Just embrace it

A plea to Facebook: Everyone knows you’re villains. Just embrace it

09.22.21 | 12:18 pm

Universal Music Group’s smash-hit IPO is another victory for streaming

Universal Music Group’s smash-hit IPO is another victory for streaming

09.22.21 | 9:00 am

Self-care, finance, and future of work: These are the top 50 startups right now

Self-care, finance, and future of work: These are the top 50 startups right now

09.22.21 | 8:23 am

Debt collectors really hate Biden’s IRS reporting proposal for banks

Debt collectors really hate Biden’s IRS reporting proposal for banks

09.21.21 | 2:15 pm

Starburst berries and cream: Here’s what your brand can learn from the viral TikTok trend

09.21.21 | 1:17 pm

Here’s why Instacart gig workers want you to delete the app

Here’s why Instacart gig workers want you to delete the app

09.21.21 | 1:09 pm

Anxiety researchers have a high-tech way to help you conquer your fear of spiders

Anxiety researchers have a high-tech way to help you conquer your fear of spiders

09.21.21 | 9:00 am

Indie publisher Zando taps Gillian Flynn and Lena Waithe to find your new favorite authors

Indie publisher Zando taps Gillian Flynn and Lena Waithe to find your new favorite authors

09.21.21 | 8:30 am

Report: Funding to women startup founders dropped in 2020 and it was already dismally low

Report: Funding to women startup founders dropped in 2020 and it was already dismally low

09.21.21 | 6:00 am

How much would it take for you to turn your shower curtain into a Pabst Blue Ribbon ad?

How much would it take for you to turn your shower curtain into a Pabst Blue Ribbon ad?

09.20.21 | 5:39 pm

Cord-cutting is killing the casual TV sports fan

Cord-cutting is killing the casual TV sports fan

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

Utility companies aren’t preparing for the right kind of disasters

NASA scientists explain what’s driving the decline in Arctic sea ice

This Nigerian startup sells solar-powered batteries at corner stores

News

Who will replace Angela Merkel? One of the most powerful women in world politics is stepping down

Why everyone is mad about the new Super Mario Bros. movie

COVID-19 vs. flu symptoms: As delta variant spreads, keep these CDC pages handy for early signs

Co.Design

The real story behind Afghanistan’s war rugs

Gap and Benetton once ruled fashion—and their success ultimately led to their demise

Innovation By Design

‘This was a life and death branding assignment’: On advertising for the COVID-19 age

Work Life

This underappreciated leadership style has 3 major advantages

If you’ve got 15 minutes, here are 6 more productive ways to spend time on your phone

Leaders, don’t forget this time management technique as you bring workers back