Industry POV

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

News

The record sums tech giants just spent to influence U.S. law in the Trump era, in a handy chart

Here are the most head-scratching quotes from Anthony Scaramucci’s first press conference

Here are the most head-scratching quotes from Anthony Scaramucci’s first press conference

Vice Media just laid off 2% of its staff in a mad dash for video and global expansion

Report: Sean Spicer says bye-bye to the White House

Facebook tells us how great video is after forcing everyone to pivot to it

Facebook tells us how great video is after forcing everyone to pivot to it

Excited about Disney’s immersive “Star Wars” hotel? Thank a cord-cutter

Excited about Disney’s immersive “Star Wars” hotel? Thank a cord-cutter

It’s official: Sean Hannity is no William F. Buckley

It’s official: Sean Hannity is no William F. Buckley

Go inside Sephora’s first-ever boutique shop on Boston’s classiest street

Go inside Sephora’s first-ever boutique shop on Boston’s classiest street

Sprint is trolling Verizon with a fake store where you can’t actually buy things

Sprint is trolling Verizon with a fake store where you can’t actually buy things

YouTube now redirects terrorism-related searches to anti-extremist content

An experiment in blowing up a plane prompted the U.S.’s laptop fears

An experiment in blowing up a plane prompted the U.S.’s laptop fears

Look out, Facebook, Snap just bought a startup that makes it harder to copy software

Delta now lets you use your fingerprints as your boarding pass

Delta now lets you use your fingerprints as your boarding pass

Jeff Bezos’s first Instagram post is the humblebrag to beat all humblebrags

Jeff Bezos’s first Instagram post is the humblebrag to beat all humblebrags

The Amazon-Whole Foods merger is raising concerns about pricing and grocery access

Why did the Trump administration yank climate experts from Zuckerberg’s national park tour?

Why did the Trump administration yank climate experts from Zuckerberg’s national park tour?

Breathless coverage of Elon Musk is exactly how fake news begins

Breathless coverage of Elon Musk is exactly how fake news begins

How a Hotmail address gave away the web’s largest drug market

How a Hotmail address gave away the web’s largest drug market

New moms rejoice: Thirdlove created a nursing bra that actually fits and isn’t super scratchy

New moms rejoice: Thirdlove created a nursing bra that actually fits and isn’t super scratchy

Citymapper doesn’t just want to give you directions—it wants to drive you there

Citymapper doesn’t just want to give you directions—it wants to drive you there

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Apply between June 15 to Sept 7

Nominate Your Brand for the 2018 Most Innovative Companies!

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People

Video

All Stories

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

Why Every Ad Agency Should Have A Customer Experience Unit

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

8 Ways To Win The Race for Creative Talent

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

Ideas

Is Your Country Ready For A Catastrophe?

Is Your Country Ready For A Catastrophe?

The Philanthropy World Is Frightened That Trump’s Tax Plan Is Going To Slow Donations

Could Hawaii Be The First State To Offer A Basic Income?

Entertainment

Here Are The Trailers You’ve Missed From San Diego Comic-Con So Far

Here Are The Trailers You’ve Missed From San Diego Comic-Con So Far

Open Letter To SNL: Please Let Melissa McCarthy Do Spicey On TV Right Now

“Fairy Lives Don’t Matter”: Will Smith’s Fantasy Cop Movie On Netflix Is a Racial Allegory

Co.Design

Go Inside The ISS, The Most Expensive Structure Ever Built

Go Inside The ISS, The Most Expensive Structure Ever Built

This Rotary Phone Is A Delightfully Analog Way To Read The Web

Someday You Could Swallow This Wireless Robot Like A Pill

Fast Company

Six Words And Phrases That Make Everyone Hate Working With You

Six Words And Phrases That Make Everyone Hate Working With You

Here Are The Trailers You’ve Missed From San Diego Comic-Con So Far

Four Work-Life Questions To Ponder On Vacation This Summer