Fast Company posts tagged Industry POV | Fast Company

Industry POV

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

News

10.19.18 | 5:46 pm

Cold or flu? Here’s where to track CDC outbreak data for 2018-2019

Cold or flu? Here’s where to track CDC outbreak data for 2018-2019

10.19.18 | 5:42 pm

Super Deluxe, where many comedy creators got their start, is shuttering (again)

Super Deluxe, where many comedy creators got their start, is shuttering (again)

10.19.18 | 4:05 pm

DOJ charges Russian accountant with targeting 2018 midterms

DOJ charges Russian accountant with targeting 2018 midterms

10.19.18 | 3:17 pm

Tim Cook wants Bloomberg to retract that Chinese spy chip story

Tim Cook wants Bloomberg to retract that Chinese spy chip story

10.19.18 | 11:50 am

Hy-Vee meat Salmonella recall: 6 products to avoid right now

Hy-Vee meat Salmonella recall: 6 products to avoid right now

10.19.18 | 11:33 am

Congratulations to Nick Clegg, who just got the world’s worst job

Congratulations to Nick Clegg, who just got the world’s worst job

10.19.18 | 10:35 am

Girl gamers are more likely to study science and tech

Girl gamers are more likely to study science and tech

10.19.18 | 9:40 am

Lufthansa and IBM Watson think AI can convince you to use your vacation days

Lufthansa and IBM Watson think AI can convince you to use your vacation days

10.19.18 | 9:01 am

China wants to launch a fake moon in 2020 that is definitely not a Death Star

China wants to launch a fake moon in 2020 that is definitely not a Death Star

10.19.18 | 6:46 am

Kendall Jenner’s fave lipstick is (big surprise) bad for your health

Kendall Jenner’s fave lipstick is (big surprise) bad for your health

10.19.18 | 6:10 am

Uber now lets you call your driver using VOIP

Uber now lets you call your driver using VOIP

10.19.18 | 6:01 am

Tesla announces a cheaper, midrange version of the Model 3

Tesla announces a cheaper, midrange version of the Model 3

10.19.18 | 5:39 am

Ford’s new Mustang gets leaked on Instagram

Ford’s new Mustang gets leaked on Instagram

10.18.18 | 5:27 pm

Bryan Cranston wants you to yell at him

Bryan Cranston wants you to yell at him

10.18.18 | 3:23 pm

Are you smarter than Bill Gates about climate change? Take this quiz to find out

Are you smarter than Bill Gates about climate change? Take this quiz to find out

10.18.18 | 3:05 pm

22 Halloween costume ideas that won’t get you in trouble at work

22 Halloween costume ideas that won’t get you in trouble at work

10.18.18 | 2:13 pm

Important ontological spoiler from Stephen Hawking

Important ontological spoiler from Stephen Hawking

10.18.18 | 1:35 pm

Why hasn’t Jeff Bezos weighed in on Jamal Khashoggi?

Why hasn’t Jeff Bezos weighed in on Jamal Khashoggi?

10.18.18 | 12:00 pm

Gmail gets its hooks into Box, Dropbox, and more

Gmail gets its hooks into Box, Dropbox, and more

10.18.18 | 9:55 am

Exclusive: Will Americans ditch the gym for the Peloton model? Survey sheds light

Exclusive: Will Americans ditch the gym for the Peloton model? Survey sheds light

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Video

All Industry POV Stories

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

Ideas

This program wants to build a new tech workforce in West Virginia

This fundraiser to make sure Native Americans can vote in North Dakota is smashing its goals

These stunning satellite images show how growing cities change the planet

Entertainment

Super Deluxe, where many comedy creators got their start, is shuttering (again)

Why the new Blumhouse Halloween film is a hit

Jonah Hill makes a personal directorial debut with “Mid 90s”

Co.Design

This Weather Channel viz drops you into a raging California wildfire

Trump’s latest tweet is a crime against data design

Barbara Kruger was making the art we need today in 1990

Fast Company

Cold or flu? Here’s where to track CDC outbreak data for 2018-2019

Super Deluxe, where many comedy creators got their start, is shuttering (again)

Why the new Blumhouse Halloween film is a hit