Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

06.24.22 | 1:45 pm

How to help protect reproductive rights: 7 things you can do after Roe v. Wade is overturned

How to help protect reproductive rights: 7 things you can do after Roe v. Wade is overturned

06.24.22 | 1:44 pm

This line in the Supreme Court abortion ruling signals gay marriage and contraception could be next

This line in the Supreme Court abortion ruling signals gay marriage and contraception could be next

06.24.22 | 10:30 am

The Supreme Court just struck down ‘Roe v. Wade.’ Here’s what it means

The Supreme Court just struck down ‘Roe v. Wade.’ Here’s what it means

06.24.22 | 10:27 am

‘Roe v. Wade’ overturned: These are the states where abortion is now effectively banned

‘Roe v. Wade’ overturned: These are the states where abortion is now effectively banned

06.23.22 | 12:00 pm

When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”

When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”

06.23.22 | 8:10 am

This city is the world’s most livable in 2022

This city is the world’s most livable in 2022

06.23.22 | 6:01 am

Labor strikes have doubled in the past year. Is high inflation part of the reason?

Labor strikes have doubled in the past year. Is high inflation part of the reason?

06.22.22 | 3:20 pm

He sold his mental-health startup to Airbnb, then relaunched it as a nonprofit with a bigger mission

He sold his mental-health startup to Airbnb, then relaunched it as a nonprofit with a bigger mission

06.22.22 | 11:31 am

Millennials and Gen Z want more financial advice from employers. Boomers? Not so much

Millennials and Gen Z want more financial advice from employers. Boomers? Not so much

06.22.22 | 8:16 am

IRS tax refund delays: Finally, some good news if you’ve been waiting for a check

IRS tax refund delays: Finally, some good news if you’ve been waiting for a check

06.22.22 | 7:55 am

Revlon stock keeps surging despite filing for bankruptcy

Revlon stock keeps surging despite filing for bankruptcy

06.22.22 | 6:01 am

Coca-Cola has an ambitious plan to double its number of customers in the next few years

Coca-Cola has an ambitious plan to double its number of customers in the next few years

06.21.22 | 6:30 pm

‘We’re all gonna die’: As crypto crashes, NFTs are veering into a world of dark performance art

‘We’re all gonna die’: As crypto crashes, NFTs are veering into a world of dark performance art

06.21.22 | 1:33 pm

Supreme Court quietly hacks away at the separation of church and state in latest decision

Supreme Court quietly hacks away at the separation of church and state in latest decision

06.21.22 | 8:00 am

Kellogg is splitting into 3 companies: Here’s what each one will focus on

Kellogg is splitting into 3 companies: Here’s what each one will focus on

06.20.22 | 6:50 am

Celsius ‘pauses’ social media communications and warns liquidity stabilization ‘will take time’

Celsius ‘pauses’ social media communications and warns liquidity stabilization ‘will take time’

06.17.22 | 5:00 pm

They lost thousands of dollars to scammers on LinkedIn. The platform is fighting back

They lost thousands of dollars to scammers on LinkedIn. The platform is fighting back

06.17.22 | 4:00 pm

After a brief streak, venture capital has ditched Black startups

After a brief streak, venture capital has ditched Black startups

06.17.22 | 3:30 pm

Who gets off on Juneteenth? Federal holiday or no, some states aren’t offering a paid day

Who gets off on Juneteenth? Federal holiday or no, some states aren’t offering a paid day

06.17.22 | 2:00 pm

Fast Company’s 8th annual Innovation Festival adds new speakers, panels

Fast Company’s 8th annual Innovation Festival adds new speakers, panels

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Tech

Google’s AI spotlights a human cognitive glitch: mistaking fluent speech for fluent thought

We could be using facial authentication for a whole lot more than unlocking our phones

First bipartisan gun legislation in nearly 30 years to become law

News

How to help protect reproductive rights: 7 things you can do after Roe v. Wade is overturned

This line in the Supreme Court abortion ruling signals gay marriage and contraception could be next

The Supreme Court just struck down ‘Roe v. Wade.’ Here’s what it means

Co.Design

A 250 million-year-old insect could inspire an ultrathin wallpaper that absorbs sound

ThredUp picks a fight with fast-fashion giant Shein

Milan turned 250,000 square feet of parking into public space

Work Life

The ultimate guide to purposeful productivity (your mental health will thank you)

Remote work shouldn’t be the antithesis of in-person work. Here’s how to do the format correctly

How to negotiate your salary to help with inflation