Fast Company posts tagged Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

12.11.18 | 3:21 pm

When rents go up, homelessness goes up, too

When rents go up, homelessness goes up, too

12.11.18 | 2:34 pm

Travel warning for 2019: The Real ID deadline is looming, so get your paperwork ready

Travel warning for 2019: The Real ID deadline is looming, so get your paperwork ready

12.11.18 | 1:57 pm

RIP Fusion Tables: Google is killing off the beloved data visualization tool

RIP Fusion Tables: Google is killing off the beloved data visualization tool

12.11.18 | 1:28 pm

Watch Donald Trump and Chuck Schumer in a heated exchange over a government shutdown

Watch Donald Trump and Chuck Schumer in a heated exchange over a government shutdown

12.11.18 | 12:20 pm

44 former senators warn “that we are entering a dangerous period” for American democracy”

44 former senators warn “that we are entering a dangerous period” for American democracy”

12.11.18 | 11:28 am

New York will give Amazon an early warning about HQ2 records requests after all

New York will give Amazon an early warning about HQ2 records requests after all

12.11.18 | 10:40 am

29,028 pounds of sausage links are being recalled—here’s what you need to know

29,028 pounds of sausage links are being recalled—here’s what you need to know

12.11.18 | 8:49 am

Godparent proposals? These are the most fascinating Pinterest cultural trends for 2019

Godparent proposals? These are the most fascinating Pinterest cultural trends for 2019

12.11.18 | 8:10 am

How to watch Google’s Sundar Pichai testify before Congress today

How to watch Google’s Sundar Pichai testify before Congress today

12.11.18 | 7:10 am

The Australian government may soon crack down on Facebook and Google

The Australian government may soon crack down on Facebook and Google

12.11.18 | 6:15 am

The Utah government experienced a reply-all-pocalypse

The Utah government experienced a reply-all-pocalypse

12.11.18 | 6:15 am

Samsung finds the “courage” to remove the headphone jack, too

Samsung finds the “courage” to remove the headphone jack, too

12.10.18 | 6:46 pm

Urban waterways are under siege by a new invasive species: e-scooters

Urban waterways are under siege by a new invasive species: e-scooters

12.10.18 | 6:36 pm

Say hello! Instagram adds voice messaging feature to Instagram Direct

Say hello! Instagram adds voice messaging feature to Instagram Direct

12.10.18 | 5:01 pm

Do small business owners support Trump? Not so fast

Do small business owners support Trump? Not so fast

12.10.18 | 4:09 pm

More Google+ data was exposed, and so Google is shutting the thing down early

More Google+ data was exposed, and so Google is shutting the thing down early

12.10.18 | 3:36 pm

Here’s how to limit app location tracking on iPhones and Android devices

Here’s how to limit app location tracking on iPhones and Android devices

12.10.18 | 2:51 pm

Scathing House Oversight report: Equifax data breach was “entirely preventable”

Scathing House Oversight report: Equifax data breach was “entirely preventable”

12.10.18 | 1:32 pm

Goodbye, Chevy Volt: In the age of Tesla, GM retires its hybrid electric car

Goodbye, Chevy Volt: In the age of Tesla, GM retires its hybrid electric car

12.10.18 | 12:24 pm

It’s official: More people get news from social media than newspapers

It’s official: More people get news from social media than newspapers

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

3 tips to make the best of your end-of-year giving

Saving this Swedish town from falling into a mine has big lessons about a post-climate change world

This new service gives domestic workers a way to get benefits and paid time off

Creativity

This new deep fake video is both advertising and a piece of art

Study: Female-led movies make more money at the box office

Stephen Colbert makes a smart point by nominating himself for chief of staff

Co.Design

These are the cheapest cities to escape to right now

The future of art preservation is bacteria warfare

Scholastic’s new HQ is unlike any corporate office you’ve ever seen

Work Life

5 surprising traits of great leaders

Women CEOs on how they smashed the glass ceiling

7 ways to position yourself to get on a board