Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

01.17.22 | 2:20 pm

Less than 35% of the $800 billion in PPP loans actually went to workers, say economists

Less than 35% of the $800 billion in PPP loans actually went to workers, say economists

01.17.22 | 1:00 pm

A billionaire tax could fund universal healthcare in 80 countries, says Oxfam report

A billionaire tax could fund universal healthcare in 80 countries, says Oxfam report

01.17.22 | 11:00 am

Walmart cryptocurrency: Bitcoin, Dogecoin, and Shiba Inu might soon have some new competition

Walmart cryptocurrency: Bitcoin, Dogecoin, and Shiba Inu might soon have some new competition

01.15.22 | 7:00 am

‘Don’t Look Up’ and ‘Search Party’ offer competing visions of end-times satire

‘Don’t Look Up’ and ‘Search Party’ offer competing visions of end-times satire

01.14.22 | 2:10 pm

‘Be afraid and wait for the worst’: What to know about the Ukraine cyberattack

‘Be afraid and wait for the worst’: What to know about the Ukraine cyberattack

01.14.22 | 11:57 am

Omicron is driving a wave of restaurant cancellations, but it’s not as stark as it was in 2020

Omicron is driving a wave of restaurant cancellations, but it’s not as stark as it was in 2020

01.14.22 | 8:52 am

Dogecoin price jumps after Tesla store starts accepting the meme coin for some merchandise

Dogecoin price jumps after Tesla store starts accepting the meme coin for some merchandise

01.14.22 | 8:00 am

Baby food startup Yumi just added 70 women as investors. What’s your excuse?

Baby food startup Yumi just added 70 women as investors. What’s your excuse?

01.13.22 | 5:25 pm

The TLDR on the TLDR Act: a new bill that would make websites ditch the legalese

The TLDR on the TLDR Act: a new bill that would make websites ditch the legalese

01.13.22 | 3:54 pm

A TikTok star turned a rejection letter from Juilliard into a poignant lesson about gatekeeper power

A TikTok star turned a rejection letter from Juilliard into a poignant lesson about gatekeeper power

01.13.22 | 1:43 pm

GoFundMe is acquiring Classy, the top crowdfunding platform for nonprofits

GoFundMe is acquiring Classy, the top crowdfunding platform for nonprofits

01.13.22 | 9:37 am

TPG IPO: stock priced and will start trading on the Nasdaq in a big test for the 2022 market

TPG IPO: stock priced and will start trading on the Nasdaq in a big test for the 2022 market

01.12.22 | 4:11 pm

Why global leaders are terrified about ‘social cohesion erosion’

Why global leaders are terrified about ‘social cohesion erosion’

01.12.22 | 3:02 pm

TransUnion is bringing credit checks to the blockchain for the first time

TransUnion is bringing credit checks to the blockchain for the first time

01.12.22 | 12:05 pm

Inflation jumped yet again. Here is what’s driving it right now

Inflation jumped yet again. Here is what’s driving it right now

01.12.22 | 10:18 am

Why’d a star employee quit? The truth may be on TikTok or YouTube

Why’d a star employee quit? The truth may be on TikTok or YouTube

01.12.22 | 6:01 am

Job seekers, work at one of these companies in 2022 if you want a better corporate culture

Job seekers, work at one of these companies in 2022 if you want a better corporate culture

01.11.22 | 5:30 pm

Calculate your risk of catching COVID indoors or out with this handy new chart

Calculate your risk of catching COVID indoors or out with this handy new chart

01.11.22 | 3:06 pm

Omicron variant in the U.S.: Updated CDC tracker now shows near complete takeover

Omicron variant in the U.S.: Updated CDC tracker now shows near complete takeover

01.11.22 | 12:58 pm

Kanye West’s latest ‘Donda’ video doubles as a Yeezy Gap hoodie commercial

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

Why your ‘wishcycling’ can do more harm than good

How hospital staff navigate impossible ethical decisions during a COVID surge

They’re building a 15-minute city from scratch in the Utah desert

News

Less than 35% of the $800 billion in PPP loans actually went to workers, say economists

A billionaire tax could fund universal healthcare in 80 countries, says Oxfam report

Walmart cryptocurrency: Bitcoin, Dogecoin, and Shiba Inu might soon have some new competition

Co.Design

The painful irony behind today’s suburban shopping malls

These glowing turntables by Brian Eno feel like the future of music

Why New York’s iconic Palace Theatre is being raised 30 feet off the ground

Work Life

7 ways to stay motivated in the face of rejection on the job hunt

How to get your employees to stay when they’ve got one foot out the door

3 ways to create a good first impression at your new job