Fast Company posts tagged Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

10.18.19 | 4:02 pm

AOC, Ted Cruz, and others blast Apple’s Cook for ‘censorship’ of HKmap.live

AOC, Ted Cruz, and others blast Apple’s Cook for ‘censorship’ of HKmap.live

10.18.19 | 3:15 pm

How to watch the 2019 Rugby World Cup finals live without cable

How to watch the 2019 Rugby World Cup finals live without cable

10.18.19 | 3:06 pm

AT&T TV Now is hiking prices across the board…again

AT&T TV Now is hiking prices across the board…again

10.18.19 | 12:54 pm

This dangerous selfie got this passenger banned for life from cruises

This dangerous selfie got this passenger banned for life from cruises

10.18.19 | 11:40 am

Google’s iMessage alternative is still struggling, not supported by Verizon in new Pixel 4

Google’s iMessage alternative is still struggling, not supported by Verizon in new Pixel 4

10.18.19 | 10:30 am

Google Maps will now let you report speed traps on iPhone

Google Maps will now let you report speed traps on iPhone

10.18.19 | 10:15 am

Kellogg’s new inclusion cereal features 6 cereals and 6 mascots

Kellogg’s new inclusion cereal features 6 cereals and 6 mascots

10.18.19 | 6:15 am

Lebanon backtracks on plans to tax FaceTime and WhatsApp calls

Lebanon backtracks on plans to tax FaceTime and WhatsApp calls

10.18.19 | 6:01 am

Who watched the ‘Breaking Bad’ movie? All the young Netflix dudes

Who watched the ‘Breaking Bad’ movie? All the young Netflix dudes

10.17.19 | 5:55 pm

Set your alarm so you can watch NASA’s first all-female spacewalk on Friday morning

Set your alarm so you can watch NASA’s first all-female spacewalk on Friday morning

10.17.19 | 2:00 pm

6 of the 2020 Democrats now list their pronouns in their Twitter bios

6 of the 2020 Democrats now list their pronouns in their Twitter bios

10.17.19 | 11:08 am

Andrew Yang vaults to the front of the 2020 pack with a surprisingly big haul from Big Tech

Andrew Yang vaults to the front of the 2020 pack with a surprisingly big haul from Big Tech

10.17.19 | 10:40 am

Report: Not even Airbnb can turn a profit

Report: Not even Airbnb can turn a profit

10.17.19 | 8:03 am

This ‘Tesla hoverboard’ is what dreams are made of—but it’s just that

This ‘Tesla hoverboard’ is what dreams are made of—but it’s just that

10.17.19 | 7:16 am

Here’s how to watch Mark Zuckerberg’s ‘unfiltered’ talk on free speech and the internet

Here’s how to watch Mark Zuckerberg’s ‘unfiltered’ talk on free speech and the internet

10.16.19 | 4:59 pm

Netflix stock skyrockets on profit beat despite looming competition from Disney and Apple

Netflix stock skyrockets on profit beat despite looming competition from Disney and Apple

10.16.19 | 3:58 pm

FCC votes to approve T-Mobile-Sprint merger and give America even less wireless choice

FCC votes to approve T-Mobile-Sprint merger and give America even less wireless choice

10.16.19 | 1:15 pm

Under Armour and Virgin Galactic unveil world’s first commercial space suit

Under Armour and Virgin Galactic unveil world’s first commercial space suit

10.16.19 | 12:50 pm

African American families are being squeezed out of the housing market, and it’s getting worse

African American families are being squeezed out of the housing market, and it’s getting worse

10.16.19 | 10:01 am

It’s not ‘Bitcoin the Musical,’ but blockchain technology is coming to Broadway

It’s not ‘Bitcoin the Musical,’ but blockchain technology is coming to Broadway

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

This San Francisco arts organization is not afraid to challenge its tech-world neighbors

This gorgeous book teaches kids about the plight of endangered animals

Another reason to get off your phone: The blue light might be making you age faster

Creativity

Why won’t that one-eyed seagull leave Robert Pattinson alone?

Chinese officials halt release of ‘Once Upon a Time in Hollywood’ over Bruce Lee depiction

No more excuses, fellas: Free the Work debuts its platform to get diverse creators hired in Hollywood

Co.Design

Prices start at $13 at Banksy’s store, if you can answer a simple question

You’ll never guess Airbnb’s hottest destination for 2020. Really.

This haunting short will change the way you look at guns

Work Life

Why the world is much smaller than you think

How to thrive as a working couple when you’re undergoing a major transition

How to design a 360-degree review process that actually works