Fast Company posts tagged Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

02.18.19 | 10:49 am

Cashmere sheets are Brooklinen’s new secret weapon in the sleep wars

Cashmere sheets are Brooklinen’s new secret weapon in the sleep wars

02.18.19 | 9:00 am

Celeb fave Taryn Toomey further expands into booming wellness tourism

Celeb fave Taryn Toomey further expands into booming wellness tourism

02.18.19 | 7:55 am

U.K. says Facebook’s leaders are “digital gangsters”

U.K. says Facebook’s leaders are “digital gangsters”

02.18.19 | 7:43 am

Southwest Airlines declares “operational emergency” after skyrocketing numbers of out-of-service planes

Southwest Airlines declares “operational emergency” after skyrocketing numbers of out-of-service planes

02.17.19 | 1:01 pm

How to watch NBC’s “Elvis All-Star Tribute” online without cable

How to watch NBC’s “Elvis All-Star Tribute” online without cable

02.16.19 | 11:05 am

Taxed out: Here’s why your refund may be smaller or nonexistent in 2019

Taxed out: Here’s why your refund may be smaller or nonexistent in 2019

02.15.19 | 5:37 pm

How to watch the NBA All-Star game live online without cable

How to watch the NBA All-Star game live online without cable

02.15.19 | 4:16 pm

Payless is closing all 2,100 stores in yet another sign of the death of fast fashion

Payless is closing all 2,100 stores in yet another sign of the death of fast fashion

02.15.19 | 2:37 pm

Report: Twitter is considering a clarification feature to help you explain errant tweets

Report: Twitter is considering a clarification feature to help you explain errant tweets

02.15.19 | 12:36 pm

Trump admits “I didn’t need to do this” during national emergency speech

Trump admits “I didn’t need to do this” during national emergency speech

02.15.19 | 12:05 pm

Rachel Johnson strips naked for Brexit

Rachel Johnson strips naked for Brexit

02.15.19 | 10:41 am

Watch the NBA’s smart jersey of the future magically transform for fickle fans

Watch the NBA’s smart jersey of the future magically transform for fickle fans

02.15.19 | 8:08 am

Elon Musk-funded AI text generator was too dangerous for the public

Elon Musk-funded AI text generator was too dangerous for the public

02.15.19 | 7:42 am

Facebook may remove anti-vax information from its recommendations

Facebook may remove anti-vax information from its recommendations

02.15.19 | 7:17 am

CDC “zombie deer” warning: 6 steps to prevent chronic wasting disease exposure

CDC “zombie deer” warning: 6 steps to prevent chronic wasting disease exposure

02.15.19 | 6:22 am

The Netflix lockdown ended safely and without incident

The Netflix lockdown ended safely and without incident

02.14.19 | 5:35 pm

Here’s how U.S. Congress could stop President Trump’s national emergency

Here’s how U.S. Congress could stop President Trump’s national emergency

02.14.19 | 3:41 pm

Trump is ready to declare a national emergency to get his wall: McConnell

Trump is ready to declare a national emergency to get his wall: McConnell

02.14.19 | 12:09 pm

In an abrupt retreat, Amazon cancels plans for NYC headquarters

In an abrupt retreat, Amazon cancels plans for NYC headquarters

02.14.19 | 12:00 pm

Despite outrage, local jails are still charging exorbitant rates for phone calls

Despite outrage, local jails are still charging exorbitant rates for phone calls

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

In Berlin, there’s now one app to access every mode of transportation

Will there be a market for the coming explosion of electric cars?

Gifts from the 50 biggest donors dropped by half in 2018

Creativity

Finally! Doritos makes a chip bag that cleans your dusty fingers

The fallout from NYT’s Ryan Adams exposé has already arrived

Home Page is being rereleased, like a time capsule from the internet’s early days

Co.Design

This revolutionary fabric could make flying economy less terrible

The major source of plastic pollution you’ve probably never heard of

Can architecture help you live forever?

Work Life

How to ask effective questions

The quest for affordable childcare is crippling U.S. workers

5 reasons why you’re still sleeping terribly