Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

12.13.19 | 1:00 am

Snapchat memories 2019: Here’s how to see your “year end” story

Snapchat memories 2019: Here’s how to see your “year end” story

12.12.19 | 4:51 pm

Facebook stock takes a beating on report that the FTC might thwart its grand unification plans

Facebook stock takes a beating on report that the FTC might thwart its grand unification plans

12.12.19 | 3:17 pm

Flight shaming hasn’t hurt Delta’s profits, but the airline is feeling the shame

Flight shaming hasn’t hurt Delta’s profits, but the airline is feeling the shame

12.12.19 | 1:32 pm

Ring security cameras keep getting hacked: Here’s how to protect yourself

Ring security cameras keep getting hacked: Here’s how to protect yourself

12.12.19 | 12:03 pm

Older Americans blow $1,584 a year on lottery tickets

Older Americans blow $1,584 a year on lottery tickets

12.12.19 | 10:40 am

These fast-growing jobs for 2020 offer six-figure salaries, and they might surprise you

These fast-growing jobs for 2020 offer six-figure salaries, and they might surprise you

12.12.19 | 8:56 am

Southwest Airlines employees will get a big payday from Boeing over the Max 737 debacle

Southwest Airlines employees will get a big payday from Boeing over the Max 737 debacle

12.12.19 | 6:02 am

These are the top TikTok videos, memes, and artists of 2019

These are the top TikTok videos, memes, and artists of 2019

12.11.19 | 5:35 pm

ICE’s Stingray cellphone spying ignites lawsuit from the ACLU

ICE’s Stingray cellphone spying ignites lawsuit from the ACLU

12.11.19 | 4:52 pm

Get this app that turns your iPhone into a classic iPod before Apple kills it

Get this app that turns your iPhone into a classic iPod before Apple kills it

12.11.19 | 1:44 pm

GM’s new 2021 Chevy Suburban SUVs might actually be bigger than your bedroom

GM’s new 2021 Chevy Suburban SUVs might actually be bigger than your bedroom

12.11.19 | 11:31 am

It’s almost 2020, and advertisers still see women as mom-shaped placeholders

It’s almost 2020, and advertisers still see women as mom-shaped placeholders

12.11.19 | 8:15 am

Greta Thunberg was just named ‘Time’ magazine’s 2019 ‘Person of the Year’

Greta Thunberg was just named ‘Time’ magazine’s 2019 ‘Person of the Year’

12.11.19 | 8:00 am

Amazon Christmas order deadlines: These are the dates you need to know

Amazon Christmas order deadlines: These are the dates you need to know

12.11.19 | 7:31 am

At a $1.9 trillion valuation Saudi Aramco is the ‘largest IPO in the history of humankind’

At a $1.9 trillion valuation Saudi Aramco is the ‘largest IPO in the history of humankind’

12.11.19 | 5:54 am

Google’s Year in Search 2019 video highlights the superheroes all around us

Google’s Year in Search 2019 video highlights the superheroes all around us

12.11.19 | 5:01 am

Job seekers: These are the 10 best companies to work for in 2020, and they’re not who you think

Job seekers: These are the 10 best companies to work for in 2020, and they’re not who you think

12.10.19 | 6:03 pm

Those sneaky fees in your cable TV bill could get crushed if Congress gets its way

Those sneaky fees in your cable TV bill could get crushed if Congress gets its way

12.10.19 | 5:53 pm

Verizon says archiving Yahoo Groups would strain its resources. The reality is much sadder

Verizon says archiving Yahoo Groups would strain its resources. The reality is much sadder

12.10.19 | 1:59 pm

This devastating opioid overdose map shows America is fighting 4 distinct epidemics

This devastating opioid overdose map shows America is fighting 4 distinct epidemics

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

This company will turn your garage into an apartment for free—and help you rent it out

The Ocean Cleanup device has returned from the Pacific Garbage Patch with its first load of plastic

Purpose-driven leaders will occupy your workplace in 2020: Here’s how to maximize them

Creativity

Netflix blows up its formula to get you to watch ‘6 Underground’

Lizzo met Mayor Pete, and Twitter went wild over their awkward photo

‘The Rise of Skywalker’ is days away, but fans are still arguing about ‘The Last Jedi’

Co.Design

Are we entering a Golden Age of movie poster design?

The world’s most beautiful architecture is also the most equitable

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Work Life

9 CEOs on the business books on their holiday wish lists

How to plan a maternity leave that is less stressful for everyone

How hiring has changed in the past decade