Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

08.07.20 | 4:51 pm

As more schools go remote, Cuomo will allow NY schools to reopen

As more schools go remote, Cuomo will allow NY schools to reopen

08.07.20 | 3:20 pm

For 10% of the workforce, working from home could be here to stay

For 10% of the workforce, working from home could be here to stay

08.07.20 | 2:59 pm

How to watch UEFA Champions League 2020 live in the U.S. without cable

How to watch UEFA Champions League 2020 live in the U.S. without cable

08.07.20 | 1:55 pm

Second stimulus check and unemployment update: What’s next with Congress going on vacation?

Second stimulus check and unemployment update: What’s next with Congress going on vacation?

08.07.20 | 10:45 am

Beirut residents are turning to Instagram to locate missing loved ones after the explosion

Beirut residents are turning to Instagram to locate missing loved ones after the explosion

08.07.20 | 6:34 am

Trump bans U.S. ‘transactions’ with TikTok and WeChat

Trump bans U.S. ‘transactions’ with TikTok and WeChat

08.06.20 | 4:44 pm

Expect double the number of hellish hurricanes this year

Expect double the number of hellish hurricanes this year

08.06.20 | 3:06 pm

These states have the longest life expectancies: Thank liberal policies

These states have the longest life expectancies: Thank liberal policies

08.06.20 | 2:07 pm

New York Attorney General seeks to dismantle the National Rifle Association

New York Attorney General seeks to dismantle the National Rifle Association

08.06.20 | 7:44 am

These are the most gender-biased languages in the world (hint: English has a problem)

These are the most gender-biased languages in the world (hint: English has a problem)

08.05.20 | 4:09 pm

Everything we know about Reels, Instagram’s new TikTok clone

Everything we know about Reels, Instagram’s new TikTok clone

08.05.20 | 2:45 pm

What is acute flaccid myelitis? CDC warns parents to watch out for these symptoms

What is acute flaccid myelitis? CDC warns parents to watch out for these symptoms

08.05.20 | 12:47 pm

Here’s why Beyond Meat stock is down, even though we’re eating more fake meat

Here’s why Beyond Meat stock is down, even though we’re eating more fake meat

08.05.20 | 12:24 pm

Philo is winning the hearts and wallets of cord cutters with cheap streaming TV and no sports

Philo is winning the hearts and wallets of cord cutters with cheap streaming TV and no sports

08.05.20 | 10:01 am

What’s up with that Google Plus lawsuit settlement email? It’s real, but it’s also weird

What’s up with that Google Plus lawsuit settlement email? It’s real, but it’s also weird

08.05.20 | 8:36 am

Report: The SEC is investigating details around Eastman Kodak’s government loan

Report: The SEC is investigating details around Eastman Kodak’s government loan

08.05.20 | 7:39 am

Ancestry.com is selling a 75% stake to Blackstone for $4.7 billion

Ancestry.com is selling a 75% stake to Blackstone for $4.7 billion

08.05.20 | 7:25 am

Surprise! The Big Tech antitrust hearing was a PR boost for Amazon, Facebook, Google, and Apple

Surprise! The Big Tech antitrust hearing was a PR boost for Amazon, Facebook, Google, and Apple

08.04.20 | 5:18 pm

How to help Beirut explosion victims: 7 things you can do for Lebanon right now

How to help Beirut explosion victims: 7 things you can do for Lebanon right now

08.04.20 | 12:17 pm

CEO Jim Hackett is leaving Ford: Here’s what that could mean for the auto giant’s future

CEO Jim Hackett is leaving Ford: Here’s what that could mean for the auto giant’s future

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

This DIY mask test kit finds that your neck fleece isn’t really helping

David Chang and other chefs say now is the time to fix the restaurant industry’s long-standing inequities

The Gates Foundation is helping back a $3 COVID-19 vaccine

Creativity

Why New Belgium Brewing is charging $100 for a six-pack of Fat Tire today

Microsoft’s bid to buy TikTok is the company’s brilliant plan to finally make you love it

This new Apple ad is epic vertical cinema by Oscar winner Damien Chazelle

Co.Design

How to decontaminate an N95 mask in an Instant Pot

This artist turned old Allbirds sneakers into a beach chair

SF sex toy designer debuts “build-your-own vibrator” parties on Zoom

Work Life

As a Latino immigrant, I thought I understood the challenges of the Black community. I have a lot to learn

Will this time of reflection finally get your side hustle off the ground?

It’s time for tech platforms to stop tolerating the intolerable