Fast Company posts tagged Industry POV | Fast Company

Industry POV

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

News

04.23.18 | 8:18 pm

YouTube removes about one video per second for violating its community standards

04.23.18 | 6:01 pm

There’s a new royal baby, and Netflix just couldn’t help itself

There’s a new royal baby, and Netflix just couldn’t help itself

04.23.18 | 4:32 pm

Steph Curry just created a new production company with Sony

Steph Curry just created a new production company with Sony

04.23.18 | 3:36 pm

Survey: Many people think Amazon has a positive influence on society

Survey: Many people think Amazon has a positive influence on society

04.23.18 | 2:49 pm

JetBlue will sell seats on semi-private jets for semi-millionaires

JetBlue will sell seats on semi-private jets for semi-millionaires

04.23.18 | 2:31 pm

McDonald’s is trying to figure out how to stop sucking

McDonald’s is trying to figure out how to stop sucking

04.23.18 | 2:18 pm

Alphabet earnings: 5 things to watch as Google’s parent reports

Alphabet earnings: 5 things to watch as Google’s parent reports

04.23.18 | 1:49 pm

DJI doesn’t harvest drone users’ data without their consent, per independent study

DJI doesn’t harvest drone users’ data without their consent, per independent study

04.23.18 | 1:10 pm

Netflix is raising even more debt to pay for all your shows

Netflix is raising even more debt to pay for all your shows

04.23.18 | 12:49 pm

American University picked a bad time to ask for data on Facebook

American University picked a bad time to ask for data on Facebook

04.23.18 | 12:42 pm

Soon your Uber drivers won’t have a record of where they dropped you off

Soon your Uber drivers won’t have a record of where they dropped you off

04.23.18 | 12:10 pm

Myspace, which still exists, may be up for sale again

Myspace, which still exists, may be up for sale again

04.23.18 | 11:42 am

At long last, New York’s Central Park will finally be car-free

At long last, New York’s Central Park will finally be car-free

04.23.18 | 11:38 am

Want to earn more as a book author? A male name will help

Want to earn more as a book author? A male name will help

04.23.18 | 11:10 am

Microsoft has paid $7M to Minecraft content makers since June

Microsoft has paid $7M to Minecraft content makers since June

04.23.18 | 10:23 am

Why this custom-pillow startup wants to know what you do in bed

Why this custom-pillow startup wants to know what you do in bed

04.23.18 | 8:04 am

Amazon’s top-secret “Vesta” program is for building home robots

Amazon’s top-secret “Vesta” program is for building home robots

04.23.18 | 7:44 am

The music industry had a fantastic 2017, driven by streaming revenues

The music industry had a fantastic 2017, driven by streaming revenues

04.23.18 | 7:38 am

Apple reportedly slashes HomePod orders by more than half

Apple reportedly slashes HomePod orders by more than half

04.23.18 | 7:28 am

The “Fearless Girl” statue will no longer stare down “Charging Bull”

The “Fearless Girl” statue will no longer stare down “Charging Bull”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Video

All Industry POV Stories

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

Ideas

These Food Waste Innovations Show The Big Impact Of Small Changes

A New Kind Of City Tour Shows The History Of Racist Housing Policy

Baby Bison Are Being Flown To Siberia To Try To Save The Permafrost

Entertainment

George Hamilton’s KFC Crispy Colonel Has A Familiar Whiff To It

Why Shania Twain’s Apology Can’t Un-Ring The Trump Bell

New BuzzFeed Series Uses Social Media To Retell American History

Co.Design

This $750 Chair Is Held Together By Ultra-Precise Wood Joinery

Cities & Spaces

See 10 Of America’s Most Inspiring Green Buildings

Turn Your Wall Into A Touch Screen For $20

Fast Company

YouTube removes about one video per second for violating its community standards

Most Creative People

The Modern Mini Cooper’s Designer Is Now Working On Flying Cars

Google Earnings: Why The Ad Backlash Hasn’t Happened