Fast Company posts tagged Industry POV | Fast Company

Industry POV

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

News

06.24.18 | 1:05 pm

BET Awards 2018 live stream: How to watch the red carpet and ceremony without a TV

BET Awards 2018 live stream: How to watch the red carpet and ceremony without a TV

06.24.18 | 12:30 pm

These Red Hen restaurants settle it: Online mistaken identity is out of control

06.22.18 | 7:39 pm

Netflix fires C-level exec for using racial slurs

Netflix fires C-level exec for using racial slurs

06.22.18 | 7:10 pm

Apple admits MacBook keyboard flaws, promises free fixes

Apple admits MacBook keyboard flaws, promises free fixes

06.22.18 | 12:55 pm

Cryptocurrency flail: Litecoin price continues to slump

Cryptocurrency flail: Litecoin price continues to slump

06.22.18 | 12:12 pm

The Supreme Court just made it harder for the government to snoop on phones

The Supreme Court just made it harder for the government to snoop on phones

06.22.18 | 12:05 pm

The military has been drinking toxic water, and the White House tried to hide it

The military has been drinking toxic water, and the White House tried to hide it

06.22.18 | 10:24 am

Science fiction icon Octavia Butler is honored with a Google Doodle

06.22.18 | 9:49 am

Twitter buys “trust and safety” startup, shuts it down, leaves customers stranded

Twitter buys “trust and safety” startup, shuts it down, leaves customers stranded

06.22.18 | 7:40 am

3 problems with ABC killing off “Roseanne”

3 problems with ABC killing off “Roseanne”

06.22.18 | 6:39 am

World Cup suffers massive ratings drop in the U.S.

World Cup suffers massive ratings drop in the U.S.

06.22.18 | 6:29 am

Leak reveals 2018 Amazon Prime Day might start on July 16

Leak reveals 2018 Amazon Prime Day might start on July 16

06.22.18 | 6:19 am

Police say driver of autonomous Uber was watching Hulu right before fatal crash

Police say driver of autonomous Uber was watching Hulu right before fatal crash

06.22.18 | 6:01 am

Amazon workers demand the company stop enabling Trump’s ICE

Amazon workers demand the company stop enabling Trump’s ICE

06.21.18 | 6:09 pm

Foursquare says IHOP’s “IHOb” rebrand was an IFLOP [Updated with IHOb comment]

Foursquare says IHOP’s “IHOb” rebrand was an IFLOP [Updated with IHOb comment]

06.21.18 | 5:33 pm

3 charts that show the overwhelming white-maleness of Hollywood directors

3 charts that show the overwhelming white-maleness of Hollywood directors

06.21.18 | 3:33 pm

Melania Trump sends a questionable message en route to the border

Melania Trump sends a questionable message en route to the border

06.21.18 | 1:54 pm

You can’t have nice things: MoviePass is introducing surge pricing

You can’t have nice things: MoviePass is introducing surge pricing

06.21.18 | 1:10 pm

A woman sports reporter was sexually harassed at the World Cup. She’s not alone

A woman sports reporter was sexually harassed at the World Cup. She’s not alone

06.21.18 | 12:15 pm

Hillary Clinton warned us about Trump’s family separation policy

Hillary Clinton warned us about Trump’s family separation policy

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Video

All Industry POV Stories

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

Ideas

Coming soon to cities: one transit app to rule them all

People with disabilities are still twice as likely to be unemployed

Can manufactured homes help the housing crisis?

Entertainment

This charity shirt sends the opposite message of Melania’s jacket

Rebecca Minkoff on creating a brand and workplace for modern women

Top 5 ads of the week: Cannes Lions Grand Prix edition

Co.Design

The toilet of the future is made of mushrooms

Artists and illustrators blast Trump’s immigration policies

The only Hawaiian shirt you should wear this summer

Fast Company

BET Awards 2018 live stream: How to watch the red carpet and ceremony without a TV

These Red Hen restaurants settle it: Online mistaken identity is out of control

Everyone suffers when you apologize for asking questions