Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

02.26.20 | 12:34 pm

Scotland becomes first to make pads and tampons free for all women

Scotland becomes first to make pads and tampons free for all women

02.26.20 | 11:24 am

Controversial facial recognition company Clearview AI just had its entire client list stolen

Controversial facial recognition company Clearview AI just had its entire client list stolen

02.26.20 | 10:40 am

Google announces $10 billion investment in dozens of states across the country

Google announces $10 billion investment in dozens of states across the country

02.26.20 | 10:00 am

Streaming hits new milestone, accounts for nearly 80 percent of US music revenue in 2019

Streaming hits new milestone, accounts for nearly 80 percent of US music revenue in 2019

02.26.20 | 7:48 am

There are now more new coronavirus infections outside of China than inside, WHO warns

There are now more new coronavirus infections outside of China than inside, WHO warns

02.26.20 | 6:46 am

U.S. regulators order self-driving bus operator EasyMile to stop carrying passengers

U.S. regulators order self-driving bus operator EasyMile to stop carrying passengers

02.26.20 | 6:04 am

Facebook bans ads that promise to prevent or cure the coronavirus

Facebook bans ads that promise to prevent or cure the coronavirus

02.25.20 | 9:35 pm

Why the Democratic debate sounded like a WWE match

Why the Democratic debate sounded like a WWE match

02.25.20 | 6:43 pm

Outdoor Voices founder Tyler Haney resigns after being pushed aside as CEO

Outdoor Voices founder Tyler Haney resigns after being pushed aside as CEO

02.25.20 | 5:02 pm

Disney shocker: CEO Bob Iger is stepping down—and giving his job to another Bob

Disney shocker: CEO Bob Iger is stepping down—and giving his job to another Bob

02.25.20 | 4:31 pm

CDC says coronavirus could disrupt everyday life as IOC weighs fate of Olympics

CDC says coronavirus could disrupt everyday life as IOC weighs fate of Olympics

02.25.20 | 12:05 pm

How to watch the Democratic debate on CBS live for free without cable

How to watch the Democratic debate on CBS live for free without cable

02.25.20 | 12:05 pm

Researchers reveal the secret to waiting in line patiently

Researchers reveal the secret to waiting in line patiently

02.25.20 | 11:55 am

Amazon Go expanding to larger Seattle store, licensing tech to retailers

Amazon Go expanding to larger Seattle store, licensing tech to retailers

02.25.20 | 9:32 am

Apple is teaming up with Johnson & Johnson to see if the Apple Watch can reduce stroke risk

Apple is teaming up with Johnson & Johnson to see if the Apple Watch can reduce stroke risk

02.25.20 | 7:40 am

Iran’s deputy health minister in charge of coronavirus briefings has caught the virus himself

Iran’s deputy health minister in charge of coronavirus briefings has caught the virus himself

02.25.20 | 7:14 am

Firefox just gave every user in America a major privacy boost

Firefox just gave every user in America a major privacy boost

02.25.20 | 6:23 am

EU tells staff to ditch WhatsApp and other secure messaging apps and use Signal instead

EU tells staff to ditch WhatsApp and other secure messaging apps and use Signal instead

02.25.20 | 5:46 am

Apple Stores are opening in China again despite coronavirus outbreak

Apple Stores are opening in China again despite coronavirus outbreak

02.24.20 | 4:23 pm

Zoom stock is rising as coronavirus spreads

Zoom stock is rising as coronavirus spreads

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

Why patients have begun to lead the way in the fight against rare diseases

How to prepare your home, your workplace, and yourself for a pandemic

These refill stations now sell reusable aluminum bottles for the same price as single-use plastic

Creativity

Hipsters beware: CDC warns that facial hair can be hazardous during coronavirus outbreak

This stunning animated short was made with 600 flapjacks in honor of National Pancake Day

The revolution will now be televised: How leftist streaming service Means TV timed its launch perfectly

Co.Design

Fast Company is hiring an architecture and urban design journalist

It’s stupidly easy to get people to drink less soda

Salone del Mobile, the world’s largest design fair, is postponed due to coronavirus

Work Life

6 ways to become more resilient immediately

Should I bail on my startup and accept a CEO gig?

‘Where I got it wrong’: The Wing’s Audrey Gelman confronts the realities of rapid growth