Industry POV

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

News

Binary Capital partner Justin Caldbeck takes leave of absence after sexual harassment allegations

LinkedIn’s Reid Hoffman on sexual harassment in VC: “Why the lack of outrage and commentary?”

Airbnb is testing out a way to split the cost for bookings

Here’s why it took Gmail 13 years to stop scanning your email to target ads

Here’s why it took Gmail 13 years to stop scanning your email to target ads

The “stardust” wasp is a creepy-looking, 100 million-year-old tribute to David Bowie

The “stardust” wasp is a creepy-looking, 100 million-year-old tribute to David Bowie

Scientists think there’s a Mars-shaped object lurking in the solar system past Neptune

Scientists think there’s a Mars-shaped object lurking in the solar system past Neptune

PayPal cuts off French white nationalist group as era of political boycotts heats up

In a rare move, Google starts purging health records from its search results

In a rare move, Google starts purging health records from its search results

Smells like green spirit: Lime Skittles fans have hounded Mars Inc. into submission

Smells like green spirit: Lime Skittles fans have hounded Mars Inc. into submission

Facebook is building an army of U.K. users to fight extremism

Facebook is building an army of U.K. users to fight extremism

SpaceX live-stream: Watch the refurbished Falcon 9 rocket blast off here

Gwyneth Paltrow’s Goop $120 “Bio-Frequency Healing” sticker packs get shot down by NASA

Amazon’s drone “beehive” patent proves the company is full of mad scientists

Amazon’s drone “beehive” patent proves the company is full of mad scientists

Google now hides your private medical records from search results

The OTC hearing aid market could boom in 2018—if Congress lets it

The OTC hearing aid market could boom in 2018—if Congress lets it

After being blamed for division, Facebook’s new mission seeks to foster unity

After being blamed for division, Facebook’s new mission seeks to foster unity

Maybe this is the reason why there aren’t more women founders in tech

Tech companies are poaching much-needed AI professors, says Microsoft researcher who poaches them

Baby come back: Uber employees are passing around a petition to keep Travis Kalanick

Beautycounter’s scientists invented a moisturizer that mimics your skin’s biology

Beautycounter’s scientists invented a moisturizer that mimics your skin’s biology

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Apply between June 15 to Sept 7

Nominate Your Brand for the 2018 Most Innovative Companies!

8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

Video

How One Art Festival Encourages And Celebrates Global Diversity

How One Art Festival Encourages And Celebrates Global Diversity

Snapchat Unveils A New Way For You To Stalk Your Friends--And Other Stories You Might've Missed

Snapchat Unveils A New Way For You To Stalk Your Friends--And Other Stories You Might've Missed

This Company Delivers Wine In Bottles, Cans--And Soon, Kegs?

This Company Delivers Wine In Bottles, Cans--And Soon, Kegs?

Grindr For Equality Is Turning The Gay Hookup App Into A Trusted Source Of Health And Wellness Info

Grindr For Equality Is Turning The Gay Hookup App Into A Trusted Source Of Health And Wellness Info

Travis Kalanick Is Out--Where Does Uber Go From Here?

Travis Kalanick Is Out--Where Does Uber Go From Here?

General Stanley McChrystal’s Remedy For A Divided Nation

General Stanley McChrystal’s Remedy For A Divided Nation

Why Webcams And The Internet Are Tools For Art

Why Webcams And The Internet Are Tools For Art

How This Google Employee Transformed His Career During A Bad Job Market

How This Google Employee Transformed His Career During A Bad Job Market

Happy 30th Birthday To The GIF!

Happy 30th Birthday To The GIF!

Seattle's Space Needle Is Getting A Major Facelift--And Other Stories You Might've Missed

Seattle's Space Needle Is Getting A Major Facelift--And Other Stories You Might've Missed

How Previously Working For An Oil Company Helped Shape This Jigsaw Employee’s Values

How Previously Working For An Oil Company Helped Shape This Jigsaw Employee’s Values

Ever Wanted To Eat Your Beer? Well Now You Can

Ever Wanted To Eat Your Beer? Well Now You Can

From Film FX To The U.S. Department of Defense: Inside Zoic’s Revolutionary Lab

From Film FX To The U.S. Department of Defense: Inside Zoic’s Revolutionary Lab

All Stories

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

Why Every Ad Agency Should Have A Customer Experience Unit

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

8 Ways To Win The Race for Creative Talent

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

Ideas

The Newest Burger At Sonic Blends The Beef With Mushrooms So You Eat Less Meat

The Newest Burger At Sonic Blends The Beef With Mushrooms So You Eat Less Meat

How The Next Generation Of West Virginians Are Building A Way Out Of The State’s Coal Economy

If You Can’t Ban Cars Downtown, Just Take Away The Parking Spaces

Entertainment

Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

This Nike Ad Subtly, Respectfully Celebrates Pride Week

Showtime’s “More Than T” Profiles 7 Transpeople Who Transcend That One Letter

Co.Design

Amazon Just Patented A Drone Skyscraper

Amazon Just Patented A Drone Skyscraper

This Beautiful Replica Of The Moon Is Floating Around London

13 Courtroom Drawings That Captured History

Fast Company

Everyone Secretly Hates Your “Friendly Reminder” Email

Everyone Secretly Hates Your “Friendly Reminder” Email

Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

Want To Be More Creative And Successful? Fight The Urge To Focus