Fast Company posts tagged Industry POV | Fast Company

Industry POV

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

News

08.14.18 | 10:03 am

SurveyMonkey’s board is now 50% women

SurveyMonkey’s board is now 50% women

08.14.18 | 8:00 am

Erdogan: Turkey will boycott Apple’s iPhone

Erdogan: Turkey will boycott Apple’s iPhone

08.14.18 | 6:39 am

Bitcoin price keeps falling and just dipped below $6,000

Bitcoin price keeps falling and just dipped below $6,000

08.14.18 | 6:28 am

Facebook wins rights to show top-flight Spanish league soccer in India

Facebook wins rights to show top-flight Spanish league soccer in India

08.13.18 | 10:53 pm

Trump bans ZTE and Huawei gear from use by the U.S. government

Trump bans ZTE and Huawei gear from use by the U.S. government

08.13.18 | 4:04 pm

Sources: Thrillist execs lock striking workers out of Slack, email, and building

Sources: Thrillist execs lock striking workers out of Slack, email, and building

08.13.18 | 3:07 pm

Facebook’s controversial Messenger Kids app makes it easier for little BFFs to connect

Facebook’s controversial Messenger Kids app makes it easier for little BFFs to connect

08.13.18 | 2:16 pm

Retail apocalypse watch: Office Depot is now moonlighting as a coworking space

Retail apocalypse watch: Office Depot is now moonlighting as a coworking space

08.13.18 | 11:27 am

Thrillist staff refuses to work as union contract negotiations sputter

Thrillist staff refuses to work as union contract negotiations sputter

08.13.18 | 11:13 am

Elon Musk finally reveals the big secret funders who will take Tesla private

Elon Musk finally reveals the big secret funders who will take Tesla private

08.13.18 | 11:03 am

How one young woman is helping reunite immigrant families—and what you can do to help

How one young woman is helping reunite immigrant families—and what you can do to help

08.13.18 | 10:55 am

It took an 11-year-old hacker just 10 minutes to change election results on Florida’s website

It took an 11-year-old hacker just 10 minutes to change election results on Florida’s website

08.13.18 | 10:33 am

The DNC’s legal team just subpoenaed WikiLeaks on Twitter

The DNC’s legal team just subpoenaed WikiLeaks on Twitter

08.13.18 | 10:00 am

Netflix CFO David Wells is stepping down

Netflix CFO David Wells is stepping down

08.13.18 | 9:42 am

Basically, stop complaining about smartphones at museums

Basically, stop complaining about smartphones at museums

08.13.18 | 7:19 am

France is banning smartphones in schools

France is banning smartphones in schools

08.13.18 | 6:33 am

Google tracks your movements even if you’ve turned location history off

Google tracks your movements even if you’ve turned location history off

08.13.18 | 6:16 am

Ticketmaster is shutting down its European ticket resale sites

Ticketmaster is shutting down its European ticket resale sites

08.13.18 | 5:59 am

Hardly anyone showed up for the Unite the Right rally

Hardly anyone showed up for the Unite the Right rally

08.13.18 | 5:45 am

Samsung might suspend manufacturing at China plant

Samsung might suspend manufacturing at China plant

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Video

All Industry POV Stories

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

Ideas

This Toronto skyscraper is covered with 450 trees

This app makes you a personalized nutrition label for any food

For young people, socialism is now more popular than capitalism

Entertainment

Are Walmart’s streaming plans too little, too late?

This short film depicts the impossible standards actresses face

Maeve Higgins wants more immigrants to be able to tell their stories

Co.Design

Tumblr is killing off its dot

Trulia is building the Netflix for neighborhoods

Motherhood is changing. Why isn’t the fertility process, too?

Fast Company

SurveyMonkey’s board is now 50% women

Tumblr is killing off its dot

Six “positive” expressions you say that can actually be offensive