Fast Company posts tagged: Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

12.01.20 | 4:22 pm

Read ‘Juno’ star Elliot Page’s letter coming out as trans and messages of support

Read ‘Juno’ star Elliot Page’s letter coming out as trans and messages of support

12.01.20 | 4:10 pm

Walmart beat Amazon on Black Friday by one small but important metric

Walmart beat Amazon on Black Friday by one small but important metric

12.01.20 | 11:25 am

Nasdaq wants more diverse corporate boards, and it’s asking the SEC for help

Nasdaq wants more diverse corporate boards, and it’s asking the SEC for help

12.01.20 | 10:55 am

Stimulus update: Here’s the latest on second checks and unemployment as Congress returns

Stimulus update: Here’s the latest on second checks and unemployment as Congress returns

12.01.20 | 10:00 am

Spotify unwraps Wrapped 2020, and you loved Rogan, The Weeknd—and gardening playlists

Spotify unwraps Wrapped 2020, and you loved Rogan, The Weeknd—and gardening playlists

12.01.20 | 8:05 am

The election won’t stop the partisan gerrymandering epidemic

The election won’t stop the partisan gerrymandering epidemic

12.01.20 | 6:51 am

These are Amazon’s best-selling items during 2020’s holiday season so far

These are Amazon’s best-selling items during 2020’s holiday season so far

12.01.20 | 6:00 am

These are YouTube’s top-trending videos of 2020

These are YouTube’s top-trending videos of 2020

12.01.20 | 5:00 am

Netflix’s ‘Nate’ is a comedy special about consent that’s as funny as it is uncomfortable

Netflix’s ‘Nate’ is a comedy special about consent that’s as funny as it is uncomfortable

11.30.20 | 3:46 pm

How to watch ‘The Disney Holiday Singalong’ special live on ABC without cable

How to watch ‘The Disney Holiday Singalong’ special live on ABC without cable

11.30.20 | 1:54 pm

Bitcoin price hits record high: Here are 5 reasons why this rally may be different

Bitcoin price hits record high: Here are 5 reasons why this rally may be different

11.30.20 | 10:21 am

Nikola stock is falling again after revised GM deal eliminates equity stake

Nikola stock is falling again after revised GM deal eliminates equity stake

11.30.20 | 8:55 am

When does the Electoral College vote? Key dates and deadlines to know as final states certify

When does the Electoral College vote? Key dates and deadlines to know as final states certify

11.30.20 | 8:03 am

Moderna files for emergency use authorization from the FDA for its COVID-19 vaccine

Moderna files for emergency use authorization from the FDA for its COVID-19 vaccine

11.30.20 | 7:44 am

Black Friday and Cyber Monday outages and other issues angered customers on these 48 retail sites

Black Friday and Cyber Monday outages and other issues angered customers on these 48 retail sites

11.30.20 | 5:31 am

Merriam-Webster’s 2020 word of the year is ‘pandemic.’ Here are 11 more surprising runners-up

Merriam-Webster’s 2020 word of the year is ‘pandemic.’ Here are 11 more surprising runners-up

11.26.20 | 5:01 am

How to watch the 2020 Macy’s Thanksgiving Day Parade live on NBC or free without cable

How to watch the 2020 Macy’s Thanksgiving Day Parade live on NBC or free without cable

11.25.20 | 4:00 pm

Last-minute ideas for throwing a great Zoom Thanksgiving

Last-minute ideas for throwing a great Zoom Thanksgiving

11.25.20 | 3:49 pm

This pandemic bed-couch-desk-massager should be top of your winter wishlists

This pandemic bed-couch-desk-massager should be top of your winter wishlists

11.25.20 | 1:34 pm

As Americans avoid flying, airport shops face economic disaster

As Americans avoid flying, airport shops face economic disaster

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

Giving Tuesday: Everyone gets a tax break on the first $300 they donate to nonprofits in 2020

This is where the next pandemic is likely to emerge

This burger doesn’t require land or fresh water to produce: It’s made with kelp

News

Read ‘Juno’ star Elliot Page’s letter coming out as trans and messages of support

Walmart beat Amazon on Black Friday by one small but important metric

Nasdaq wants more diverse corporate boards, and it’s asking the SEC for help

Co.Design

Is working from home straining your eyes? These industrial designers have a solution

These ingenious masks won’t fog up your glasses

The affordable housing solution hiding in plain sight

Work Life

How to complete a group writing assignment over Zoom

3 ways gender ‘brain diversity’ can make Joe Biden and Kamala Harris better leaders

6 effective ways to use Instagram in your job search