Fast Company posts tagged Industry POV | Fast Company

Industry POV

Tech’s ethical problem is also a diversity problem

Tech’s ethical problem is also a diversity problem

News

08.19.19 | 6:06 pm

Twitter bans advertising from state-run media after disinformation about Hong Kong

Twitter bans advertising from state-run media after disinformation about Hong Kong

08.19.19 | 3:46 pm

The 10 fastest-growing jobs for women are not what you think

The 10 fastest-growing jobs for women are not what you think

08.19.19 | 3:20 pm

Hackers mess with Texas in widespread ransomware attack on at least 23 targets

Hackers mess with Texas in widespread ransomware attack on at least 23 targets

08.19.19 | 2:23 pm

Daniel Pantaleo fired: 5 years after Eric Garner’s death, NYPD officer is out

Daniel Pantaleo fired: 5 years after Eric Garner’s death, NYPD officer is out

08.19.19 | 2:00 pm

Guilty about flying? Lufthansa airlines will let you buy a clean conscience

Guilty about flying? Lufthansa airlines will let you buy a clean conscience

08.19.19 | 1:43 pm

AT&T TV is here, but cord cutters should read the fine print before signing up

AT&T TV is here, but cord cutters should read the fine print before signing up

08.19.19 | 12:40 pm

On World Humanitarian Day, listen to harrowing stories from people who live the refugee crisis

On World Humanitarian Day, listen to harrowing stories from people who live the refugee crisis

08.19.19 | 11:17 am

Target gets whole-food fever with Good & Gather, a grocery brand of 2,000 all-natural items

08.19.19 | 9:09 am

Spotify Parcast just launched a new daily true-crime podcast for all you crime junkies

Spotify Parcast just launched a new daily true-crime podcast for all you crime junkies

08.19.19 | 7:50 am

Today, Elon Musk is worried about asteroids

Today, Elon Musk is worried about asteroids

08.19.19 | 7:33 am

Twitter is displaying ads by Chinese state-run media condemning the Hong Kong protests

Twitter is displaying ads by Chinese state-run media condemning the Hong Kong protests

08.19.19 | 6:20 am

Spotify’s Premium Family plan gets parental controls to block songs with explicit content

Spotify’s Premium Family plan gets parental controls to block songs with explicit content

08.19.19 | 5:58 am

Trump says Tim Cook made a ‘compelling case’ that tariffs will hurt Apple

Trump says Tim Cook made a ‘compelling case’ that tariffs will hurt Apple

08.17.19 | 6:01 am

How to help buy school supplies: 9 easy things you can do for kids and teachers in need

How to help buy school supplies: 9 easy things you can do for kids and teachers in need

08.16.19 | 5:10 pm

Disturbing report documents sexual harassment at Levi’s and Lee factory

Disturbing report documents sexual harassment at Levi’s and Lee factory

08.16.19 | 4:40 pm

Drop that Tyson’s chicken patty! It might be contaminated with a ‘mechanical gasket’

Drop that Tyson’s chicken patty! It might be contaminated with a ‘mechanical gasket’

08.16.19 | 4:30 pm

Nike got called out for discriminating against pregnant athletes. Now it’s changing its policy

Nike got called out for discriminating against pregnant athletes. Now it’s changing its policy

08.16.19 | 4:05 pm

How to watch CNN’s special ‘The Age of Amazon’ online without cable

How to watch CNN’s special ‘The Age of Amazon’ online without cable

08.16.19 | 12:53 pm

Twitter is testing a way to make unwanted DMs less obnoxious

Twitter is testing a way to make unwanted DMs less obnoxious

08.16.19 | 12:30 pm

Supreme Court set to hear first 2nd Amendment case in a decade: Here’s what’s at stake

Supreme Court set to hear first 2nd Amendment case in a decade: Here’s what’s at stake

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Video

All Industry POV Stories

Tech’s ethical problem is also a diversity problem

Bärí A. Williams argues that many of the ethical issues that tech companies wrestle with, from data breaches to gentrification, could be solved with a more diverse group of people making decisions.

Tech’s ethical problem is also a diversity problem

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

Impact

Why do synthetic chemicals seem more toxic than natural ones?

This nonprofit is teaching children philanthropy like it was any other kids’ activity

America’s top CEOs say they are no longer putting shareholders before everyone else

Creativity

A fan used 13,000 LEGOs to build this amazing, life-size, fully operational claw machine

Tech billionaires haven’t killed Burning Man’s anti-capitalist spirit—but influencers might

Timeline: Burning Man’s tumultuous past

Co.Design

MIT Media Lab director apologizes for accepting funds from Jeffrey Epstein

This beautiful but terrifying new footbridge has a gap in the middle

This brilliant hydroponic system puts a whole garden on your countertop

Work Life

These 3 weird tricks have helped me beat work procrastination

The worst financial advice I’ve ever gotten

This is how to tell if your boss really likes you