Fast Company posts tagged Industry POV | Fast Company

Industry POV

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We End Rampant Sexism In The Restaurant Industry

News

04.22.18 | 10:55 am

“Westworld” recap: The five easiest ways to catch up on Season 1

04.20.18 | 6:59 pm

SmugMug is throwing once-vital Flickr a lifeline

04.20.18 | 6:21 pm

Amtrak is swapping dining cars on some trains for “airplane food”

Amtrak is swapping dining cars on some trains for “airplane food”

04.20.18 | 6:15 pm

E. coli lettuce outbreak: Here’s what the CDC says to do right now

E. coli lettuce outbreak: Here’s what the CDC says to do right now

04.20.18 | 5:54 pm

Nintendo’s Labo toys have arrived, and here’s how to get started

Nintendo’s Labo toys have arrived, and here’s how to get started

04.20.18 | 4:32 pm

Google wants an alternative to iMessage. Will Apple support it?

Google wants an alternative to iMessage. Will Apple support it?

04.20.18 | 4:18 pm

The massive Wells Fargo settlement: what you need to know

The massive Wells Fargo settlement: what you need to know

04.20.18 | 1:07 pm

The Democrats just sued the Trump campaign Watergate-style

The Democrats just sued the Trump campaign Watergate-style

04.20.18 | 12:59 pm

Starbucks to angry Facebookers: We can’t deny this is a race issue

Starbucks to angry Facebookers: We can’t deny this is a race issue

04.20.18 | 12:35 pm

How much is Harry Potter really worth?

How much is Harry Potter really worth?

04.20.18 | 12:28 pm

Don’t be distracted by AT&T’s skinny bundle reveal. It’s mostly a PR stunt

Don’t be distracted by AT&T’s skinny bundle reveal. It’s mostly a PR stunt

04.20.18 | 11:20 am

Kids are walking out of school again, and yes, there’s a good reason

Kids are walking out of school again, and yes, there’s a good reason

04.20.18 | 11:00 am

For $300K, you can own a piece of Bruce Springsteen’s immaculate handwriting

For $300K, you can own a piece of Bruce Springsteen’s immaculate handwriting

04.20.18 | 10:22 am

Map: Where Apple, Amazon, and Walmart built their solar farms

Map: Where Apple, Amazon, and Walmart built their solar farms

04.20.18 | 7:39 am

Construction of NASA’s lunar space station will begin soon

Construction of NASA’s lunar space station will begin soon

04.20.18 | 6:32 am

83% of Americans want harsher penalties for privacy breaches

83% of Americans want harsher penalties for privacy breaches

04.20.18 | 6:02 am

Tim Cook: Apple won’t merge Mac and iPad

Tim Cook: Apple won’t merge Mac and iPad

04.19.18 | 9:06 pm

James Comey explains why he feels sorry for Trump

James Comey explains why he feels sorry for Trump

04.19.18 | 8:30 pm

Jeff Bezos made 1.2 million times the median Amazon employee in 2017

Jeff Bezos made 1.2 million times the median Amazon employee in 2017

04.19.18 | 6:09 pm

Sean Hannity disclosed that guests were his lawyers in only 1 of 84 visits

Sean Hannity disclosed that guests were his lawyers in only 1 of 84 visits

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Video

All Industry POV Stories

This Is How We End Rampant Sexism In The Restaurant Industry

A shocking 80% of female restaurant workers have experienced harassment. OpenTable CEO Christa Quarles on how the industry can fix itself.

This Is How We End Rampant Sexism In The Restaurant Industry

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

“If we want to solve the issue of pervasive sexual harassment, we must do more than gawk at these offenses and then go back to business as normal.”

This Is How We Fix Silicon Valley’s Sexual Harassment Problem

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

A modern-day ad man channels three communications legends.

Bill Bernbach, Steve Jobs, And Marshall McLuhan Walk Into A Cafe (And Talk About Advertising)

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process.

Innovation–You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

8 Keys To Creating An Emotional Connection Between Products And People

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.

Why Every Ad Agency Should Have A Customer Experience Unit

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

8 Ways To Win The Race for Creative Talent

The Lookinglass’s Charles Day talks about what, beyond a paycheck, companies can offer to attract and motivate creative talent.

8 Ways To Win The Race for Creative Talent

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Most marketers recognize the growing importance of content marketing, but fewer have a plan for doing it. 360i’s Rosie Siman offers up a few ways to start.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

Research–You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

You’ve heard it here before: Ad agencies should be concerned with “making stuff.” But, Y&R’s Rick Liebling argues, agencies first need to master a new way of thinking about big ideas.

Wait A Minute Makers: Before Agencies Can “Make Things” They Need To Create “Makeable Ideas”

What Marketers Are Getting Wrong About Loyalty

From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.

What Marketers Are Getting Wrong About Loyalty

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

Miller Medeiros and David Vale of digital agency Firstborn discuss the principles of responsive web design and how brands should be thinking and creating beyond the desktop.

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

5 Ways To Build Brands In The Post-digital World

Interbrand’s Jez Frampton offers a roadmap for success in the post-digital world, wherein digital underlies everything and consumers are co-creators of brands.

5 Ways To Build Brands In The Post-digital World

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.

The 6 Brands That Creatives Most (And Least) Want To Work With And What You Can Learn From Them

Ideas

Can Online Retail Solve Its Packaging Problem?

This Environmental Group Has Sued The Administration Every 8 Days

The Revolutionary Giant Ocean Cleanup Machine Is About To Set Sail

Entertainment

New BuzzFeed Series Uses Social Media To Retell American History

Celebrities And Activists Team Up To Target The NRA

How The Portland Trail Blazers Became NBA (Social Media) Champs

Co.Design

Google’s Risky Plan To Beat Apple And Facebook In The Chat Wars

Heartbreaking Photos Of Eviction Day In America

Watch Super-Intelligent Robots Build A $25 Ikea Chair In Minutes

Fast Company

“Westworld” recap: The five easiest ways to catch up on Season 1

How This African-American Pot Grower Is Mastering California’s Green Rush

Wall Street Has iPhone X Sales Jitters, But The Facts Aren’t In