Hasbro

Why the most popular toys of the year poop

It's not just that kids find poop gross and hilarious, there's a strong psychological element as well.

Your kid’s Hasbro water gun may have a lead problem. What to do if you bought one from Target

Hasbro is recalling an estimated 52,900 water guns because a decorative sticker on the toys contains more lead than the federal government allows.

‘Ms. Monopoly’ is not as patronizing as Hasbro’s version for millennials, but it’s not empowering either

Hasbro’s latest addition to the Monopoly family, 'Ms. Monopoly,' has stirred up conversation again, but to what end?

Wall Street doesn’t seem to like Peppa Pig

What do Hasbro investors have against Peppa Pig?

Hasbro’s ‘Monopoly Socialism’ hates healthcare, vegans, voting, environmental protections—and more!

It's a deep, dark, cry for attention from the world's largest toymaker.

50% of people cheat at Monopoly, so Hasbro redesigned it for them

"We were literally sitting around thinking, 'what would really corrupt Monopoly?' And someone said, 'what if we cheated?'"

40 Years Of Simon, The Electronic Game That Never Stops Reinventing Itself

The battery-powered game-playing gadgets of the 1970s were huge. Then they all went away. With one exception that manages to be both timeless and timely.

RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More

Check out the variety of ad work the comedian managed to fit into his six decade career in show business

Kenzo Smells The Magic, Gatorade Plays Serena On Snapchat: The Top 5 Ads Of The Week

Netflix steals some Narcos footage, IBM's AI trailer for Morgan, and Disney goes rogue with Star Wars fan film.

Mattel’s 3-Year Quest To Make A Better Toy Gun

With a new line of wicked toy guns, Mattel is brandishing arms to protect good old-fashioned toys in the age of apps.

You Can Relax, Monopoly Is Keeping Its Jail After All

Turns out we all got it wrong. Monopoly Empire is different from the classic game in a number of ways, but the jail remains.

Former D&D Gaming Guru Ditches Dice, And Creates Magic Wand With Bluetooth

A new Kickstarter project aims to make cellphone games more magical. Geeky as it sounds, these guys might be onto something.

The World’s Sweetest Scrabble Set Is Now A Reality

One of the most popular games gets upgraded with a medley of typefaces and a solid walnut board.

“Words With Friends” Board Game Coming From The Makers Of Scrabble?

Hasbro and Zynga announced today that they have entered into a global partnership. With this license, Hasbro will be making a variety of toys and board games using Zynga's brands, with the first products expected to be released in the coming Fall.

How Words With Friends Beat Scrabble At Its Own Game

The creators of the social Scrabble-like smartphone and tablet game offer insight into their reinvention of board game night.

Redesigning Monopoly, Clue, And The Ouija Board To Evoke A Bygone Era

Student Sam Kittinger draws inspiration from vintage, modernist game-box designs to reinvent some of our favorite old Parker Brothers games.

75th Anniversary of Monopoly

Monopoly may not have a technical monopoly on the game industry, but it's certainly ubiquitous: Hasbro has sold 275 million of the board games since its 1935 debut, which have bankrolled more than 1 billion players. Emboldened by the success of web and mobile versions -- not to mention Monopoly slot machines, video games, and McDonald's promotions -- Hasbro hopes to broaden its appeal with a Monopoly Facebook game and Monopoly Revolution, a circular, cashless version of the board game (teens with credit cards! Run!).

CSR Corporate Leadership Meeting 2010: What They Said

"What struck me most today was Geoffrey Canada's and others' emphasis on the importance of data," observed Matthew Bishop, U.S.

Hey Kids! Who Wants to Be the Next Bruce Ratner?

Hasbro releases Monopoly: City Edition to train future real estate moguls in eminent domain, property devaluation, and rent dodging.

Facebook and Twitter Offer Businesses Opportunities and Challenges

Facebook and Twitter offer businesses both opportunities and challenges around the world: About 60% of users are outside the United States.