Fast Company posts tagged: Behind The Brand | Fast Company

Behind The Brand

Behind The Ad: How Gatorade’s Commercials Tease The Brand’s Future

In Co.Create‘s new video series, the brand and agency TBWA/Chiat/Day break down the creative strategy in two recent ads.

“Our Fans Are Part Of Our Show”: How WWE Plans To Keep Bodyslamming For 50 More Years

Chief brand officer Stephanie McMahon on the power of selling heroes, agile storytelling, modern media distribution, and more.

“Our Fans Are Part Of Our Show”: How WWE Plans To Keep Bodyslamming For 50 More Years

How Nestle Toll House Became YouTube’s House Cookie Brand

When Nestle wanted millennials to embrace Toll House, they did something unexpected: create YouTube cooking shows.

Fast Company Magazine

Adidas Makes A Play For Women

Can the sports brand counter sluggish sales and shrinking market share by reaching more female customers?

Adidas Makes A Play For Women

How UFC Is Taking The World’s Oldest Sport Into The Future Of Media

CEO Lorenzo Fertitta and chief global brand officer Garry Cook talk strategy for making UFC an innovative, global sports powerhouse.

How UFC Is Taking The World’s Oldest Sport Into The Future Of Media

Innovation By Design

The Secret To COS’s Inspired Minimalism

H&M’s chic, minimalist brand brings the permanence of architecture to the ephemeral world of fashion.

The Secret To COS’s Inspired Minimalism

Fast Company Magazine

Can Big Data Discover The Next Pop Star?

Online music hub ReverbNation is finding talented artists by mixing data with human curation.

Can Big Data Discover The Next Pop Star?

How A Brand And Ad Agency Made Werner Herzog’s New Hit Sundance Doc Possible

Netscout chief marketing officer Jim McNeil talks about how the idea came about, what makes for great brand content, and more.

How Vroom Is Using Brands To Help Early Childhood Brain Development

The Bezos Family Foundation, Goya, and Johnson & Johnson partner to give parents the right learning tools at the right time.

How Vroom Is Using Brands To Help Early Childhood Brain Development

How Coca-Cola Plans To Unite Its Coke Line Into One Big Red Brand

The soda giant is done asking you to “Open Happiness,” now wants you to “Taste The Feeling.”

Why Gatorade Wants To Go Beyond The Drink To Make Athletes Better

Senior Vice President and General Manager Brett O’Brien talks sports tech innovation, the brand’s strategy for the future, and more.

Why Gatorade Wants To Go Beyond The Drink To Make Athletes Better

Why Axe Is Toning Down The Bro And Aiming To Reflect Modern Masculinity

The brand is using its new “Find Your Magic” campaign as an image makeover that’s more about self-confidence than skirt-chasing.

How Nexo Knights Became Lego’s Latest Blockbuster Original Creation

Take a look behind the brand’s new future tech-meets-Medieval Times toys, cartoon, and digital app.

How Nexo Knights Became Lego’s Latest Blockbuster Original Creation

How Can Entrepreneurs Find The Balance Between Security And Uncertainty?

Why Mike Rowe of Dirty Jobs believes that following your passion can be a bad idea.

How Can Entrepreneurs Find The Balance Between Security And Uncertainty?

Under Armour Gets Serious About Fitness Tech With HealthBox, A Big Box O’ Gadgets

A huge name in athletic wear introduces a system with its own fitness band. And scale. And heart-rate monitor. And shoes. And more.

Under Armour Gets Serious About Fitness Tech With HealthBox, A Big Box O’ Gadgets

From Apple to Pornhub, the top holiday ad makers on what it takes to ‘go viral’

What drives us to share holiday videos? Some of the industry’s best explain the methods behind the whimsy.

From Apple to Pornhub, the top holiday ad makers on what it takes to ‘go viral’

Joy Mangano Rolls Out Her Blueprint For Your Million-Dollar Idea

The home shopping queen and inspiration for the new film Joy starring Jennifer Lawrence has built a billion-dollar empire–here’s how

Joy Mangano Rolls Out Her Blueprint For Your Million-Dollar Idea

Peter Shankman On Knowing Your Audience

Bryan Elliott sits down with Peter Shankman to discuss knowing your audience.

Peter Shankman On Knowing Your Audience

How “View From A Blue Moon” Became The Top Selling Surf Movie Of All-Time

Director Blake Vincent Kueny talks about how authenticity (and 4K resolution) helped create a surfer’s film with broad appeal.

How “View From A Blue Moon” Became The Top Selling Surf Movie Of All-Time

Tidal’s Venture Into Streaming TV Could Be Just What The Company Needs

Go inside Tidal’s TV lineup featuring the urban drama Money & Violence and comedy show No Small Talk with the shows’ creators.

Tidal’s Venture Into Streaming TV Could Be Just What The Company Needs

Impact

This urban planner created a new metric to find a city’s most frightening intersections

Are you in the global middle class?

Turning empty office buildings into housing could instantly transform post-COVID cities

News

Why are Amazon shares down 6% premarket? An easing pandemic

Crippling Tokyo heat could be the most formidable opponent for athletes at the Olympics

IRS unemployment refund update: Timeline for next round, direct deposit, mailed paper checks

Co.Design

3,600 microphones and counting: The ingenious ways the sound of the Olympics is created

The cardboard real estate boom is here

‘These are trash!’ Is Kyrie Irving’s rant about his Nike shoes the next step of athlete empowerment?

Work Life

9 tips and tools for effectively managing your hybrid meetings

Have a growing tally of resignations? It may be a good thing

The response to Simone Biles’ exit shows we still have a long way to go on mental health