Fast Company posts tagged: augmented reality | Fast Company

augmented reality

The most important announcement Google didn’t mention at its keynote

Its ambitious Daydream project is dead.

The most important announcement Google didn’t mention at its keynote

The biggest hurdle in Ikea’s quest to become a tech company might be Ikea itself

The company’s augmented reality app is getting new features, but you still can’t buy furniture from it.

The biggest hurdle in Ikea’s quest to become a tech company might be Ikea itself

Inside the Weather Channel’s quest to reinvent storm chasing

Six years ago, the channel’s graphics team began to experiment with rendering engines and AR. By 2020, the company wants 80% of its broadcasts to include these immersive virtual storms.

Inside the Weather Channel’s quest to reinvent storm chasing

Snap’s secret weapon speaks

Bobby Murphy, Snap’s notoriously secretive CTO, shares his vision of the future of augmented reality in this exclusive Fast Company interview.

Snap’s secret weapon speaks

A first look at Minecraft Earth, Microsoft’s new attempt to bring gaming to the real world

Microsoft’s hotly anticipated AR version of Minecraft is here. Move over, Pokémon Go.

A first look at Minecraft Earth, Microsoft’s new attempt to bring gaming to the real world

This dystopian film was supposed to critique today’s tech. Instead, Silicon Valley loved it

‘Sight’ rocked the internet in 2012. Now its creators are back for a sequel.

This dystopian film was supposed to critique today’s tech. Instead, Silicon Valley loved it

This street mural was inspired by overworked designers

And their messy digital file-keeping practices.

This street mural was inspired by overworked designers

Nike’s new Snapchat Lens lets you (virtually) wear the U.S. women’s soccer kit

For today only, American fans can get hyped for the Women’s World Cup by trying on–and buying–the new kit through Snapchat.

Nike’s new Snapchat Lens lets you (virtually) wear the U.S. women’s soccer kit

This new AR app puts women back in the history books

Up to 89% of history textbook references are devoted to men, so “Lessons in Herstory” aims to restore women’s standing in the American story.

This new AR app puts women back in the history books

How the iPhone’s next 3D camera signals phase two in the AR race

An upcoming rear 3D depth camera will open up lots of feature possibilities from AR to social media to gaming.

How the iPhone’s next 3D camera signals phase two in the AR race

Microsoft workers revolt against Army’s planned combat use of HoloLens

The employees, many of whom have worked on the product for years, say they want HoloLens to be used for good, not war, per a new $480 million Army contract.

Microsoft workers revolt against Army’s planned combat use of HoloLens

Lego is betting on the wrong future

Lego’s first foray into AR relies on some of the worst clichés of mobile gaming.

Lego is betting on the wrong future

This video of a bricklayer using Hololens is the future of construction

Sure, robots might automate some building labor. But a new app shows how machines can aid human workers, rather than replace them.

This video of a bricklayer using Hololens is the future of construction

David Bowie Is now an app that makes fun use of augmented reality–and Gary Oldman

The app’s release marks what would have been David Bowie’s 72nd birthday.

David Bowie Is now an app that makes fun use of augmented reality–and Gary Oldman

Augmented reality startup Blippar has laid off its entire staff

The company announced its end via a blog post yesterday.

Augmented reality startup Blippar has laid off its entire staff

Chris Milk’s first AR app is here, and it’s revolutionary

Wonderscope, an app built by Milk’s immersive storytelling company Within, wants to transform the way that kids interact with technology.

Chris Milk’s first AR app is here, and it’s revolutionary

Video conferencing sucks. Could “augmented” meetings replace it?

The startup Spatial has big ideas about remote work–and big money from some of the most powerful names in Silicon Valley.

Video conferencing sucks. Could “augmented” meetings replace it?

This Weather Channel viz drops you into a raging California wildfire

Slowly but surely, The Weather Channel’s sensational new visual effects are actually winning us over.

This Weather Channel viz drops you into a raging California wildfire

See what U.S. bills would look like with all women on them

The former U.S. treasurer teamed up with Google to bring women to our bills using augmented reality.

See what U.S. bills would look like with all women on them

Snap is making whatever comes after TV

Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium?

Snap is making whatever comes after TV

Impact

What if you rented your next laptop?

The lenses in these sunglasses are made from captured CO2

All McDonald’s Happy Meal toys will be made of sustainable materials by 2025

News

Starburst berries and cream: Here’s what your brand can learn from the viral TikTok trend

Here’s why Instacart gig workers want you to delete the app

Anxiety researchers have a high-tech way to help you conquer your fear of spiders

Co.Design

Innovation By Design

What it’s like to drive one of the most exciting EVs on the planet (hint: it’s not a Tesla)

Innovation By Design

Nike’s hands-free shoe proves that universal design leads to better products for everyone

Innovation By Design

Local Projects is the 2021 Design Company of the Year

Work Life

This one creative exercise can bring diversity of thought to your work

How to make a career change without leaving your current company

Try this ancient framework to make you more innovative today