Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

The Support Economy

The Support Economy discussion group seeks voices for change. 20th century capitalism and its business models are in a downward spiral. A new capitalism for our times -- and new business models -- are only beginning to emerge. As consumers, we are frustrated and mistrustful. As employees, we are resentful and exhausted. How can we jump the curve from the old world to the new? Can we invent a new commerce that honors the complexity and uniqueness of our lives today? Can we reignite the engines of wealth creation? Those who figure this out will make a lot of money and make the world a better place.

Inspired by the work of Shoshana Zuboff, Fast Company contributing writer, Harvard Business School professor, and author of The Support Economy, the discussion aims to bring together people from every industry and profession who recognize that values realize value. The next era of wealth creation depends on business models that embody trust and advocacy, in which each individual is recognized as the ultimate source of economic value.

We'll explore the notions of distributed capitalism and the support economy. We'll share information about businesses moving into this space and examine the new purpose and vision for technology. We'll consider careers, management, and leadership in this new world. The discussion will be supported by Meetup, which will enable participants to meet up where they live and plan physical events.

Answer the call to action. Add your voice. Change the world.

Mailing List Signup
Manage your subscription

Read the most recent messages. Readers must sign up to participate.

Evolving Insights from Shoshana Zuboff

Finding the Future Around Us
By Shoshana Zuboff | February 2005
Reinvention is daunting. Fortunately, new ways of doing business are all around us.

A Starter Kit for Business Ethics
By Shoshana Zuboff | January 2005
Corporate cheating won't be stopped by regulation or legislation. That's why whistle-blowing is everybody's job.

No Choice Without Voice
By Shoshana Zuboff | December 2004
Why do we demand so much from our toys and TVs, and so little from our banks, insurers, and drug companies?

Ranking Ourselves to Death
By Shoshana Zuboff | November 2004
The link between control and contentment.

Only the Brave Surrender
By Shoshana Zuboff | October 2004
Don't be ashamed of what you don't know.

The New New Adulthood
By Shoshana Zuboff | August 2004
How to survive the new new adulthood.

Small Insults, Heavy Toll
By Shoshana Zuboff | July 2004
When our complex lives don't fit into a corporate model, we pay a heavy toll.

Career Taxidermy
By Shoshana Zuboff | June 2004
Career taxidermy makes dead models of work and family look alive.

From Subject to Citizen
By Shoshana Zuboff | May 2004
Getting the feudalism out of capitalism.

How to Really Make a Revolution
By Shoshana Zuboff | April 2004
Why the Internet didn't fuel a true revolution.

Wealth Creation, 21st-Century Style
By Shoshana Zuboff | March 2004
Glimpses of the building blocks of wealth creation, 21st-century style.

Behind the Scandals: Men at Work
By Shoshana Zuboff | February 2004
Recent business scandals have less to do with corrupt individuals than a narcissistic--and male--organizational culture.

A Call to Action
By Shoshana Zuboff | January 2004
In her new column, this noted author and Harvard B-School professor says the 20th century model of capitalism is dead.