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The best advertising campaigns not only feel fresh and new and unexpected, but also have a certain natural ease. Building an advertising campaign -- especially the complex web-based work Mekanism does -- is a different feeling altogether. Ideas are pitched, tweaked, pummeled, supported and nurtured. And that's before they're presented to the client (also known as the f*@#ing client). The next video is a Mekansim fantasy piece. Check it out and then go back to the story "Repeat Offenders".