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Zocdoc

Wolff Olins

Zocdoc

Digital health platform Zocdoc’s new brand identity does away with the omnipresent blues and greens that populate health care branding, instead opting for a warmer, yellow-based color palette. The logo is now a drawing of the letter Z that has empathetic eyes that respond to a patient’s needs with a wink, smile, or even a confused look. The logo’s playful, human nature is meant to evoke that Zocdoc is on the patient’s side.

Creators: Elizabeth Baldwin, Jan Eumann, Richard Fine, Faris Habayeb, Stephan Hoefnagels, Marisa Homer, Peter John Kearney, Julie Jung, Chloe Ma, Sabrina Maerky, Melanie McShane, Pedro Messias, Sebastien Monney, Justin Sloane, Lisa Smith, Office of Baby, Franklyn
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