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IBM Developer

Form&

IBM Developer

This elegant, flexible branding system was designed to help IBM better engage with developers. IBM Developer uses the most important points in the coding process—start, code, and push—as the basis for a simple, three-part visual system that can be applied to a website and outreach events. The visual system is flexible enough to work across 170 countries and 5 business units, creating a uniform but dynamic experience for developers.

Creators: James Cloughen, Jeronimo De Leon, Manuel Dilone, Ross Gendels, David Gillespie, Estelle Kim, Jill Lin, Can Misirlioglu, Isabel Pluck, Naren Sanghrajka, Jim Schachterle
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