Will Ruben is a product manager at Facebook and has worked on Facebook Moments since its inception at a company hackathon in 2012. Organizing your photos is a pain, and most people just dump pictures into a folder and forget about them. Facebook’s Moments app, which launched in June 2015, offers a better way to privately share photos you take with the people in them, taking the work out of sharing photos. Moments automatically organizes all of the pictures on your phone, using photo and facial-recognition technology to create categories for specific events, places, and people. The technology also allows users to distribute images easily to a select group of Facebook friends rather than posting them on a feed for everyone to see—and, perhaps, be annoyed by. Usership is growing fast, with 400 million photos shared by February 2016. Prior to Facebook Moments, Ruben worked on the desktop News Feed redesign, Facebook Home, Instagram, and Slingshot. Ruben graduated from Harvard University in 2010. Prior to joining Facebook, he worked briefly in management consulting at Bain & Company in New York City.