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Ulrika Bernhardtz
Most Creative People 2018

Ulrika Bernhardtz

Creative Director, ARKET | Stockholm

For testing the brakes on fast fashion at H&M
The Most Creative People in business 2018

Former architect Ulrika Bernhardtz spent years designing H&M stores before she was appointed by the apparel giant to help launch a new brand concept, Arket--meaning "sheet of paper" in Swedish, signaling the brand's commitment to minimalism--which launched in 2018. Going against the grain of fast fashion, Arket is all about producing high-quality basics designed to last season after season. To make the best products, Bernhardtz's team has scoured the globe for the most expert factories. By leveraging H&M's economies of scale, the brand is able to charge reasonable prices for these garments. To offer the consumer transparency into its supply chain, Arket offers a glimpse into the factories where individual products are made.

Over the next few years, the brand hopes to scale the Arket concept and apply learnings to the parent company. 

Ulrika Bernhardtz On The Web
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