Troy Carter is an American music manager, serial entrepreneur, and investor. He is the founder and CEO of Atom Factory, an entertainment and music management company. Now managing Meghan Trainor and others, he was the longtime manager behind the notorious chameleon artist Lady Gaga. His angel fund and technology consultancy AF Square has investments in more than 40 startups, including Warby Parker, Dropbox, Uber, and Spotify. In 2016, he announced he would be joining Spotify as global head of creator services for the streaming giant.