Tor Myhren

Most Creative People

Tor Myhren

Vice President of Marketing Communications, Apple

Before joining Apple in December 2015, Tor Myhren was the global chief creative officer at Grey, the man behind the talking eTrade babies, the Oprah car giveaway, and a slew of the most recognizable ads on television. He's been out ahead of the transition to digital for years, realizing that a commercial's success during the Super Bowl is as important as the YouTube views it racks up afterward.

Stories about Tor Myhren

Why John Patroulis Left BBH New York To Be Grey’s Chief Creative Officer

The former BBH NY creative chairman fills the role left vacant when Tor Myrhen became Apple’s head of marketing.

Why John Patroulis Left BBH New York To Be Grey’s Chief Creative Officer

EXCLUSIVE: Behind Apple’s New Festive Frankenstein Holiday Ad

In one of his first interviews since joining Apple, Vice President of Marketing Tor Myhren talks about the brand’s holiday strategy.

EXCLUSIVE: Behind Apple’s New Festive Frankenstein Holiday Ad

Meet Tor Myhren, The Newest Marketing Mind At Apple

Grey Advertising’s Global Chief Creative Officer is taking his ad talents to Cupertino.

Meet Tor Myhren, The Newest Marketing Mind At Apple

Take A Look Into The Future Of Today’s Top Ad Creatives (It’s Not Pretty)

Courtney Love Plays Cannes

Super Bowl Ad Stories: How to Measure Ad Success in the Digital Age

“I personally believe the YouTube view count is the single most important factor in judging the success of a Super Bowl ad,” says Tor Myhren, chief creative officer of Grey New York.

Super Bowl Ad Stories: How to Measure Ad Success in the Digital Age

Super Bowl Ad Stories: The eTrade Baby Was a Happy Accident

All week leading up to the big game, we’re revealing the back stories of the most memorable ads in recent Super Bowl history. First up: the eTrade baby tale. “When we first created the baby, we had no idea if it was the dumbest thing we’d ever done or if it was genius,” says Tor Myhren, chief creative officer at ad agency Grey. “I was terrified.”

Super Bowl Ad Stories: The eTrade Baby Was a Happy Accident

Hey, Baby, Look Who’s the Most Innovative Ad Agency

Hey, Baby, Look Who’s the Most Innovative Ad Agency

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