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Todd Simmons

[Image: Ben Fink Shapiro]

Most Creative People

Todd Simmons

Vice President, Brand Experience and Design, IBM

Prior to IBM, Todd Simmons spent 10 years at Wolff Olins as principal and head of design, where he showed a unique capacity for convincing clients to sign off on bold solutions. Wolff Olins's work for the London Olympics was divisive--the firm itself describes the London 2012 logo as "unexpectedly dissonant"--but unquestionably attention getting. Simmons and his team also did notable work for a host of companies, including PricewaterhouseCoopers, Google, and Current TV.

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