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Tim Brooks
Most Creative People 2019

Tim Brooks

Vice president of environmental responsibility, Lego Group | Billund, Denmark

For making Legos from plants
Most Creative People

Tim Brooks is vice president of environmental responsibility at the Lego Group. As the leader of a global team focused on the company's environmental performance, Brooks helped Lego reach a goal of 100% renewable energy in 2017—three years ahead of schedule—with investment in two offshore wind farms. He also leads the Sustainable Materials Center, a research and development group dedicated to finding and implementing better materials for the company's toys and packaging by 2030. In 2018, Brooks helped the company begin using a plant-based plastic in some Lego bricks, made from sugarcane, for the first time. Brooks, who previously led environmental R&D at Tesco and worked as an environmental policy advisor to the Mayor of London, is now focused on realizing the next major goal: replacing single-use plastic and moving to recycled or sustainably sourced plastic packaging by 2025.

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