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Tali Rapaport
Most Creative People 2017

Tali Rapaport

Vice President of Product, Lyft

For ensuring that everyone has a smooth ride

Every weekend, Tali Rapaport and her team cruise the streets of San Francisco, searching for ways to improve the experience for both drivers and riders of the nation’s second-most popular ride-sharing service. These excursions have led to several products that distinguish Lyft, particularly in terms of driver loyalty. In 2016, Lyft made it possible for drivers to be paid instantly; Rapaport says that people can now “wake up, realize you need to get paid, [pick up passengers] for a couple of hours,” and have the money they need that afternoon. Another feature allows a driver to enter a destination—such as her home—and only pick up people headed in that direction. To ease customer pickup, Rapaport and her team developed a dashboard LED beacon called Amp: When a driver approaches her intended passenger, the Amp and the rider’s phone will light up in the same color, reducing both frustration and cancellations.

Tali Rapaport On The Web
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